Local Nielsen ratings snapshot (Thurs., Nov. 1) -- CMAs pace prime-time, with pockets of resistance from CBS
11/02/12 10:53 AM
By ED BARK
@unclebarkycom
ABC's three-hour Country Music Association awards squared off against CBS' potent Thursday lineup, with twang getting the overall bigger bang.
But CBS' The Bigger Bang Theory had something to say about that, opening the night with a 7 to 7:30 p.m. win among D-FW viewers. Ranking as Thursday's single most-watched TV attraction, Big Bang had 371,747 viewers to the CMAs' 275,368 in this half-hour segment.
Country got stronger from 7 to 7:30, whipping CBS' Two and a Half Men by a score of 316,673 to 282,252.
CBS' Person of Interest then won the 8 p.m. hour by a paper-thin margin of 323,557 viewers to country's 316,673.
The CMAs squared accounts in a big way from 9 to 10 p.m., with its last hour drawing 371,747 viewers opposite CBS' Elementary (261,600).
Among advertiser-prized 18-to-49-year-olds, the CMAS fell to CBS' comedy combo in the 7 p.m. hour before beating Person of Interest and Elementary from 8 to 10 p.m.
Fox's 7 to 9 p.m. edition of The X Factor ran a distant third all night in total viewers while running second from 8 to 9 p.m. with 18-to-49-year-olds. That knocked Person of Interest into third in this key demographic.
In local news derby results, WFAA8 coughed up its lead-in advantage from the CMAs to run a close second in the 10 p.m. total viewers race behind CBS11. But WFAA8 enjoyed a comfy win among 25-to-54-year-olds, the main advertiser target audience for news programming.
WFAA8 ran the table at 6 a.m. and added a 5 p.m. win in total viewers. CBS11 ran first in total viewers at 6 p.m. while Fox4 took the 25-to-54 golds at both 5 and 6 p.m.
unclebarky@verizon.net
@unclebarkycom
ABC's three-hour Country Music Association awards squared off against CBS' potent Thursday lineup, with twang getting the overall bigger bang.
But CBS' The Bigger Bang Theory had something to say about that, opening the night with a 7 to 7:30 p.m. win among D-FW viewers. Ranking as Thursday's single most-watched TV attraction, Big Bang had 371,747 viewers to the CMAs' 275,368 in this half-hour segment.
Country got stronger from 7 to 7:30, whipping CBS' Two and a Half Men by a score of 316,673 to 282,252.
CBS' Person of Interest then won the 8 p.m. hour by a paper-thin margin of 323,557 viewers to country's 316,673.
The CMAs squared accounts in a big way from 9 to 10 p.m., with its last hour drawing 371,747 viewers opposite CBS' Elementary (261,600).
Among advertiser-prized 18-to-49-year-olds, the CMAS fell to CBS' comedy combo in the 7 p.m. hour before beating Person of Interest and Elementary from 8 to 10 p.m.
Fox's 7 to 9 p.m. edition of The X Factor ran a distant third all night in total viewers while running second from 8 to 9 p.m. with 18-to-49-year-olds. That knocked Person of Interest into third in this key demographic.
In local news derby results, WFAA8 coughed up its lead-in advantage from the CMAs to run a close second in the 10 p.m. total viewers race behind CBS11. But WFAA8 enjoyed a comfy win among 25-to-54-year-olds, the main advertiser target audience for news programming.
WFAA8 ran the table at 6 a.m. and added a 5 p.m. win in total viewers. CBS11 ran first in total viewers at 6 p.m. while Fox4 took the 25-to-54 golds at both 5 and 6 p.m.
unclebarky@verizon.net