Local Nielsen ratings snapshot (Fri.-Sun, Dec. 18-20) -- Cowboys hit season low vs. Jets
12/21/15 11:52 AM
By ED BARK
@unclebarkycom on Twitter
On a Saturday night full of holiday parties and other Christmas pursuits, the Dallas Cowboys’ 19-16 home loss to the Jets hit a season low in the D-FW Nielsen ratings.
Running until 10:30 p.m. on CBS11 and the NFL Network, Cowboys-Jets averaged a combined 1,012,783 total viewers and 412,841 in the advertiser-prized 18-to-49-year-old demographic. The previous low point in total viewers came on Nov. 15th, when Dallas lost 10 to 6 at Tampa Bay. That one averaged 1,090,690 viewers.
Cowboys-Jets dodged the low mark for 18-to-49-year-old viewers. The season-to-date record holder is still the Sept. 27th home loss to Atlanta, which drew 371,557 viewers in this key demographic.
But with the Cowboys now officially eliminated from the post-season, one of the closing two games could “top” both of those marks. My bet would be next week’s encounter with the Buffalo Bills. The Cowboys close out their dismal season with a home game against the Washington Redskins.
ABC’s Democratic presidential candidate debate, which aired opposite the Cowboys game Saturday night, drew just 120,401 total viewers and 28,581 in the 18-to-49 age range.
On Sunday, CBS11’s late afternoon/early evening Steelers-Broncos game topped all NFL attractions. Fox’s prime-time Miss Universe pageant, now infamous for host Steve Harvey announcing the wrong winner, drew 134,566 total viewers.
Here are Friday’s local news derby results.
NBC5 swept the 10 p.m. competitions in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 added another pair of wins at 6 a.m. and also ran the table at 5 p.m. At 6 p.m., Fox4 won in total viewers while NBC5 drew the most 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
On a Saturday night full of holiday parties and other Christmas pursuits, the Dallas Cowboys’ 19-16 home loss to the Jets hit a season low in the D-FW Nielsen ratings.
Running until 10:30 p.m. on CBS11 and the NFL Network, Cowboys-Jets averaged a combined 1,012,783 total viewers and 412,841 in the advertiser-prized 18-to-49-year-old demographic. The previous low point in total viewers came on Nov. 15th, when Dallas lost 10 to 6 at Tampa Bay. That one averaged 1,090,690 viewers.
Cowboys-Jets dodged the low mark for 18-to-49-year-old viewers. The season-to-date record holder is still the Sept. 27th home loss to Atlanta, which drew 371,557 viewers in this key demographic.
But with the Cowboys now officially eliminated from the post-season, one of the closing two games could “top” both of those marks. My bet would be next week’s encounter with the Buffalo Bills. The Cowboys close out their dismal season with a home game against the Washington Redskins.
ABC’s Democratic presidential candidate debate, which aired opposite the Cowboys game Saturday night, drew just 120,401 total viewers and 28,581 in the 18-to-49 age range.
On Sunday, CBS11’s late afternoon/early evening Steelers-Broncos game topped all NFL attractions. Fox’s prime-time Miss Universe pageant, now infamous for host Steve Harvey announcing the wrong winner, drew 134,566 total viewers.
Here are Friday’s local news derby results.
NBC5 swept the 10 p.m. competitions in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 added another pair of wins at 6 a.m. and also ran the table at 5 p.m. At 6 p.m., Fox4 won in total viewers while NBC5 drew the most 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net