Local Nielsen ratings snapshot (Tues.-Thurs., Jan. 15-17) -- still no signs of viewer fatigue for Masked Singer
01/18/19 11:11 AM
By ED BARK
@unclebarkycom on Twitter
In the TV ratings world, “A sucker is born every minute” regularly gets the best of “Never underestimate the intelligence of the American people.”
This season’s Exhibit A continues to be Fox’s The Masked Singer, which is still going amazingly strong. OK, let’s relent a bit and just call it the ultimate brain cell-decaying guilty pleasure.
Wednesday’s Episode 3, in which Terry Bradshaw got exposed, led all prime-time fare in both total D-FW viewers (267,113) and with advertiser-coveted 18-to-49-year-olds (81,518). Fox4’s following 9 p.m. local newscast then sopped up the lead-in gravy with comfy wins in both ratings measurements.
Let’s fast-forward to Thursday night, where CBS’ comedy combo of The Big Bang Theory and Young Sheldon continued to pace the total viewer Nielsens with respective counts of 337,406 and 323,348. Big Bang also led all programming among 18-to-49ers with 66,422 before the second half of ABC’s ever-resilient Grey’s Anatomy outdrew Young Sheldon.
Tuesday’s prime-time parade as usual was paced in total viewers by CBS’ NCIS (351,465) before the network’s FBI and NCIS: New Orleans also won their time slots. Among 18-to-49-year-olds, the 7 to 10 p.m. victors were NBC’s Ellen’s Game of Games (39,250), the Peacock’s This Is Us (72,461) and Fox4’s 9 p.m. news (57,365).
The 8 p.m. premiere of The CW’s Roswell, New Mexico had 42,176 total viewers and 18,115 in the 18-to-49 age range.
Here are the local news derby results for Tuesday-Thursday.
Tuesday -- CBS11 won at 10 p.m. in total viewers for the fourth straight weekday while TEGNA8 nipped Fox4 for the No. 1 slot among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 again easily swept the 6 a.m. competitions while the 7 to 10 a.m. portion of the station’s Good Day continued to dominate network programming and TEGNA8’s homegrown Good Morning Texas.
Fox4 also won at 5 and 6 p.m. with 25-to-54-year-olds. The total viewer golds went to NBC5 at 5 p.m. and TEGNA8 at 6 p.m.
Wednesday -- Fox4 ended CBS11’s 10 p.m. winning streak in total viewers and also won with 25-to-54-year-olds.
Fox4 rolled to another 6 a.m. sweep and again had the most 25-to-54-year-olds at both 5 and 6 p.m. Fox4 and TEGNA8 tied for the total viewers lead at 5 p.m., with TEGNA8 winning outright at 6 p.m.
Thursday -- Showing some renewed signs of life, TEGNA8 swept both the 10 p.m. and 6 p.m. competitions. That hasn’t happened in quite a while.
Fox4 ran the table at 6 a.m. and NBC5 had twin wins at 5 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
In the TV ratings world, “A sucker is born every minute” regularly gets the best of “Never underestimate the intelligence of the American people.”
This season’s Exhibit A continues to be Fox’s The Masked Singer, which is still going amazingly strong. OK, let’s relent a bit and just call it the ultimate brain cell-decaying guilty pleasure.
Wednesday’s Episode 3, in which Terry Bradshaw got exposed, led all prime-time fare in both total D-FW viewers (267,113) and with advertiser-coveted 18-to-49-year-olds (81,518). Fox4’s following 9 p.m. local newscast then sopped up the lead-in gravy with comfy wins in both ratings measurements.
Let’s fast-forward to Thursday night, where CBS’ comedy combo of The Big Bang Theory and Young Sheldon continued to pace the total viewer Nielsens with respective counts of 337,406 and 323,348. Big Bang also led all programming among 18-to-49ers with 66,422 before the second half of ABC’s ever-resilient Grey’s Anatomy outdrew Young Sheldon.
Tuesday’s prime-time parade as usual was paced in total viewers by CBS’ NCIS (351,465) before the network’s FBI and NCIS: New Orleans also won their time slots. Among 18-to-49-year-olds, the 7 to 10 p.m. victors were NBC’s Ellen’s Game of Games (39,250), the Peacock’s This Is Us (72,461) and Fox4’s 9 p.m. news (57,365).
The 8 p.m. premiere of The CW’s Roswell, New Mexico had 42,176 total viewers and 18,115 in the 18-to-49 age range.
Here are the local news derby results for Tuesday-Thursday.
Tuesday -- CBS11 won at 10 p.m. in total viewers for the fourth straight weekday while TEGNA8 nipped Fox4 for the No. 1 slot among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 again easily swept the 6 a.m. competitions while the 7 to 10 a.m. portion of the station’s Good Day continued to dominate network programming and TEGNA8’s homegrown Good Morning Texas.
Fox4 also won at 5 and 6 p.m. with 25-to-54-year-olds. The total viewer golds went to NBC5 at 5 p.m. and TEGNA8 at 6 p.m.
Wednesday -- Fox4 ended CBS11’s 10 p.m. winning streak in total viewers and also won with 25-to-54-year-olds.
Fox4 rolled to another 6 a.m. sweep and again had the most 25-to-54-year-olds at both 5 and 6 p.m. Fox4 and TEGNA8 tied for the total viewers lead at 5 p.m., with TEGNA8 winning outright at 6 p.m.
Thursday -- Showing some renewed signs of life, TEGNA8 swept both the 10 p.m. and 6 p.m. competitions. That hasn’t happened in quite a while.
Fox4 ran the table at 6 a.m. and NBC5 had twin wins at 5 p.m.
Email comments or questions to: unclebarky@verizon.net