Local Nielsen ratings snapshot (Fri.-Sun., May 6-8) -- Stars no match for Derby
05/09/16 03:10 PM
By ED BARK
@unclebarkycom on Twitter
The Dallas Stars’ lackluster 4-1 loss to St. Louis in Game 5 of their Round 2 Stanley Cup playoff series hit a post-season ratings high on Sunday afternoon. Still, the pucksters ran far out of the money compared to the peak audience for the actual running of the Kentucky Derby after a marathon buildup.
Both sports attractions aired on NBC, with Stars-Blues averaging 141,648 D-FW viewers and 76,217 in the advertiser-prized 18-to-49-year-old demographic for a match that ran from noon to 2:27 p.m.
More than three hours later, the Peacock’s long slog to the Derby ended with “The Fastest Two Minutes in Sports” from 5:49 to 5:51 p.m. Nielsen Media Research measures in 15-minute increments. And from 5:45 to 6 p.m., a peak crowd of 389,532 viewers tuned in. But unlike the Stars game, well less than half of them -- 123,852 -- were in the 18-to-49 age range.
On Sunday night, CBS’ series finale of The Good Wife won its 8 p.m. slot with 191,225 total viewers. But in competition among the Big Four broadcast networks, Good Wife fell to a third place tie with 18-to-49-year-olds opposite Fox’s combo of Family Guy and Last Man Standing and NBC’s sitcom duo of The Carmichael Show and Crowded.
Friday night as usual was paced in total viewers by CBS’ 9 p.m. hour of Blue Bloods (226,637) while ABC’s Shark Tank was tops with 18-to-49-year-olds (41,284).
Here are the local news derby results for the seventh weekday of the May “sweeps” ratings period.
NBC5 ran first in total viewers at 10 p.m. while TEGNA8 had the edge with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept both the 6 a.m. and 5 p.m. competitions, and added a 6 p.m. win with 25-to-54-year-olds. TEGNA8 had the most total viewers at 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
The Dallas Stars’ lackluster 4-1 loss to St. Louis in Game 5 of their Round 2 Stanley Cup playoff series hit a post-season ratings high on Sunday afternoon. Still, the pucksters ran far out of the money compared to the peak audience for the actual running of the Kentucky Derby after a marathon buildup.
Both sports attractions aired on NBC, with Stars-Blues averaging 141,648 D-FW viewers and 76,217 in the advertiser-prized 18-to-49-year-old demographic for a match that ran from noon to 2:27 p.m.
More than three hours later, the Peacock’s long slog to the Derby ended with “The Fastest Two Minutes in Sports” from 5:49 to 5:51 p.m. Nielsen Media Research measures in 15-minute increments. And from 5:45 to 6 p.m., a peak crowd of 389,532 viewers tuned in. But unlike the Stars game, well less than half of them -- 123,852 -- were in the 18-to-49 age range.
On Sunday night, CBS’ series finale of The Good Wife won its 8 p.m. slot with 191,225 total viewers. But in competition among the Big Four broadcast networks, Good Wife fell to a third place tie with 18-to-49-year-olds opposite Fox’s combo of Family Guy and Last Man Standing and NBC’s sitcom duo of The Carmichael Show and Crowded.
Friday night as usual was paced in total viewers by CBS’ 9 p.m. hour of Blue Bloods (226,637) while ABC’s Shark Tank was tops with 18-to-49-year-olds (41,284).
Here are the local news derby results for the seventh weekday of the May “sweeps” ratings period.
NBC5 ran first in total viewers at 10 p.m. while TEGNA8 had the edge with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept both the 6 a.m. and 5 p.m. competitions, and added a 6 p.m. win with 25-to-54-year-olds. TEGNA8 had the most total viewers at 6 p.m.
Email comments or questions to: unclebarky@verizon.net