Local Nielsen ratings snapshot (Tues., Oct. 23) -- ABC comedy returnees face stiff opposition
10/24/12 10:36 AM
By ED BARK
ABC's two-pronged return of the sitcoms Happy Endings and Don't Trust the B -- in Apartment 23 ran into stiff opposition Tuesday from all three principal broadcast network rivals.
The combative 8 p.m. hour was won by CBS' NCIS: Los Angeles with 357,978 D-FW viewers. From 8 to 8:30 p.m., NBC's Go On nipped Fox's New Girl for second place by a score of 172,105 viewers to 165,221 while Happy Endings hung fairly close with 151,452 viewers.
In the 8:30 to 9 p.m. slot, a substitute episode of Fox's The X Factor (which was waylaid last week by a rain-delayed NLCS game) took the silver while Don't Trust the B nipped NBC's The New Normal for the bronze.
Nielsen's advertiser-prized 18-to-49 measurement dumped NCIS: L.A. into fourth place; Go On nipped New Girl for the gold from 8 to 8:30 p.m. before X Factor topped the 8:30 to 9 p.m. field. The ABC sitcoms both ran third.
CBS also won the total viewer battles at 7 and 9 p.m. with NCIS and Vegas. But their 18-to-49 audiences again were dismal, with both crime shows placing fourth. NBC's The Voice easily won at 7 p.m. X Factor's spill-over into the 9 to 9:30 p.m. slot topped ABC's runner-up Private Practice before the medical soaper won from 9:30 to 10 p.m.
KTXD-TV's (Ch. 47) The Texas Daily continued to draw very minimal audiences with its 8 a.m. live hour. It had 2,754 total viewers for Tuesday's post-debate edition. But a 6 p.m. repeat fared considerably better with 13,768 viewers following a lead-in of 27,537 viewers from a rerun of The Rifleman.
As previously posted, Texas Daily reunites teams of old-time news anchors and reporters for a conversational hour hosted by former WFAA8 anchor-reporter Jeff Brady. The audience so far is predominantly 55 years of age and older, but the basic game plan is to hit this baby boomer target audience and convince advertisers of its value.
In Friday's four-way local news derby results, CBS11 topped the 10 p.m. field in total viewers before again skidding to fourth place with 25-to-54-year-olds (the main advertiser target audience for news programming). Fox4 won in that measurement by a comfy margin over second-place WFAA8.
Fox4 also swept the 6 a.m. competitions and added a 6 p.m. win among 25-to-54-year-olds. WFAA8 had Tuesday's other golds, running the table at 5 p.m. and finishing first in total viewers at 6 p.m.
unclebarky@verizon.net
ABC's two-pronged return of the sitcoms Happy Endings and Don't Trust the B -- in Apartment 23 ran into stiff opposition Tuesday from all three principal broadcast network rivals.
The combative 8 p.m. hour was won by CBS' NCIS: Los Angeles with 357,978 D-FW viewers. From 8 to 8:30 p.m., NBC's Go On nipped Fox's New Girl for second place by a score of 172,105 viewers to 165,221 while Happy Endings hung fairly close with 151,452 viewers.
In the 8:30 to 9 p.m. slot, a substitute episode of Fox's The X Factor (which was waylaid last week by a rain-delayed NLCS game) took the silver while Don't Trust the B nipped NBC's The New Normal for the bronze.
Nielsen's advertiser-prized 18-to-49 measurement dumped NCIS: L.A. into fourth place; Go On nipped New Girl for the gold from 8 to 8:30 p.m. before X Factor topped the 8:30 to 9 p.m. field. The ABC sitcoms both ran third.
CBS also won the total viewer battles at 7 and 9 p.m. with NCIS and Vegas. But their 18-to-49 audiences again were dismal, with both crime shows placing fourth. NBC's The Voice easily won at 7 p.m. X Factor's spill-over into the 9 to 9:30 p.m. slot topped ABC's runner-up Private Practice before the medical soaper won from 9:30 to 10 p.m.
KTXD-TV's (Ch. 47) The Texas Daily continued to draw very minimal audiences with its 8 a.m. live hour. It had 2,754 total viewers for Tuesday's post-debate edition. But a 6 p.m. repeat fared considerably better with 13,768 viewers following a lead-in of 27,537 viewers from a rerun of The Rifleman.
As previously posted, Texas Daily reunites teams of old-time news anchors and reporters for a conversational hour hosted by former WFAA8 anchor-reporter Jeff Brady. The audience so far is predominantly 55 years of age and older, but the basic game plan is to hit this baby boomer target audience and convince advertisers of its value.
In Friday's four-way local news derby results, CBS11 topped the 10 p.m. field in total viewers before again skidding to fourth place with 25-to-54-year-olds (the main advertiser target audience for news programming). Fox4 won in that measurement by a comfy margin over second-place WFAA8.
Fox4 also swept the 6 a.m. competitions and added a 6 p.m. win among 25-to-54-year-olds. WFAA8 had Tuesday's other golds, running the table at 5 p.m. and finishing first in total viewers at 6 p.m.
unclebarky@verizon.net