Local Nielsen ratings snapshot (Tues., Jan. 22) -- not much appetite for The Taste
01/23/13 12:12 PM
By ED BARK
@unclebarkycom
ABC had hoped to gorge off CBS' rerun lineup with its two-hour premiere of The Taste Tuesday night.
The reality-competition series, modeled after NBC's The Voice, instead was left with an empty feeling in the D-FW Nielsens.
Airing from 7 to 9 p.m. before the series finale of Private Practice, The Taste averaged 117,031 viewers opposite league-leading repeats of NCIS (282,252 viewers) and NCIS: Los Angeles (289,136).
The Taste also was outdrawn from 7 to 8:30 p.m. by NBC's two episodes of Betty White's Off Their Rockers and Go On and Fox's Raising Hope, Ben & Kate and New Girl. It edged into second place from 8:30 to 9 p.m. opposite Fox's The Mindy Project and NBC's The New Normal.
Among advertiser-coveted 18-to-49-year-olds, Off Their Rockers ran first from 7 to 8 p.m. before Fox took the top spot in the 8 to 9 p.m. slot. The Taste ran fourth in that key demographic during its first hour before winning the silver from 8 to 9 p.m.
ABC's Private Practice signed off at 9 p.m. with 158,337 total viewers, tying for second place with CBS' Vegas repeat behind Fox4's front-running 9 p.m. local newscast (178,989 viewers). But NBC's season finale of Parenthood won among 18-to-49-year-olds, with Private Practice slipping into second place a bit ahead of Fox4's news.
In Tuesday's four-way local news derby results, CBS11 topped the 10 p.m. field in total viewers but WFAA8 prevailed with 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 remained dominant at 6 a.m. with another pair of twin wins, both by lopsided margins. The station also won at 5 p.m. among 25-to-54-year-olds and tied WFAA8 for first in that measurement at 6 p.m.
The total viewer wins at 5 and 6 p.m. respectively went to NBC5 and WFAA8.
unclebarky@verizon.net
@unclebarkycom
ABC had hoped to gorge off CBS' rerun lineup with its two-hour premiere of The Taste Tuesday night.
The reality-competition series, modeled after NBC's The Voice, instead was left with an empty feeling in the D-FW Nielsens.
Airing from 7 to 9 p.m. before the series finale of Private Practice, The Taste averaged 117,031 viewers opposite league-leading repeats of NCIS (282,252 viewers) and NCIS: Los Angeles (289,136).
The Taste also was outdrawn from 7 to 8:30 p.m. by NBC's two episodes of Betty White's Off Their Rockers and Go On and Fox's Raising Hope, Ben & Kate and New Girl. It edged into second place from 8:30 to 9 p.m. opposite Fox's The Mindy Project and NBC's The New Normal.
Among advertiser-coveted 18-to-49-year-olds, Off Their Rockers ran first from 7 to 8 p.m. before Fox took the top spot in the 8 to 9 p.m. slot. The Taste ran fourth in that key demographic during its first hour before winning the silver from 8 to 9 p.m.
ABC's Private Practice signed off at 9 p.m. with 158,337 total viewers, tying for second place with CBS' Vegas repeat behind Fox4's front-running 9 p.m. local newscast (178,989 viewers). But NBC's season finale of Parenthood won among 18-to-49-year-olds, with Private Practice slipping into second place a bit ahead of Fox4's news.
In Tuesday's four-way local news derby results, CBS11 topped the 10 p.m. field in total viewers but WFAA8 prevailed with 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 remained dominant at 6 a.m. with another pair of twin wins, both by lopsided margins. The station also won at 5 p.m. among 25-to-54-year-olds and tied WFAA8 for first in that measurement at 6 p.m.
The total viewer wins at 5 and 6 p.m. respectively went to NBC5 and WFAA8.
unclebarky@verizon.net