Local Nielsen ratings snapshot (Fri., March 7) -- Campos goes out like a champ with the day's most-watched show
03/08/14 06:14 PM
By ED BARK
@unclebarkycom on Twitter
Icing on the cake. WFAA8 anchor Gloria Campos’ last newscast also ranked as the most-watched television program -- night or day -- in all of D-FW Friday.
Her goodbye to viewers on the 10 p.m. newscast drew 284,052 viewers, doubling the total of 142,026 for runner-up CBS11.
The Campos farewell, after 30 years with the station, also had a bigger audience than anything else Friday. CBS11’s 6:30 p.m. edition of Wheel of Fortune came closest, with 262,748 viewers. That’s definitely the way to go out.
The first Hispanic of any gender to anchor a weekday evening newscast in D-FW had been feted all week by her station in a series of “30 Years With Gloria” features. On Friday, Dallas mayor Mike Rawlings read a proclamation in her honor.
“I’m truly humbled by your outpouring of well-wishes,” Campos said during her closing remarks. Her voice broke near the end while tears welled up. “And now for the final time, thank you and goodnight. I’m Gloria Campos, Channel 8 news,” she concluded before her 10 p.m. desk mates, co-anchor John McCaa, weatherman Pete Delkus and sports anchor Dale Hansen, converged on her. A mariachi band played Campos off.
Campos 10 p.m. swan song also ranked No. 1 among all Friday in the two major advertiser demographic groups -- viewers 18-to-49 and 25-to-54.
In Friday’s other four-way local news derby results, Fox4 again swept the 6 a.m. competitions and added a 5 p.m. win with 25-to-54-year-olds (main advertiser target audience for news programming).
WFAA8 ran the table at 6 p.m. and NBC5 had the most total viewers at 5 p.m.
Here is the video of Campos’ goodbye to viewers and WFAA8:
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