Local Nielsen ratings snapshot (Wed.-Thurs., June 20-21) -- NBA draft scores where it counts
06/22/18 11:31 AM
By ED BARK
@unclebarkycom on Twitter
The NBA’s annual draft, with the Dallas Mavericks figuring prominently in the early going, cleaned up Thursday night among the viewers that most ad buyers most care about.
Its first round, running from 6:30 to 9:45 p.m. on ESPN, averaged 49,930 D-FW viewers in the key 18-to-49-year-old demographic, more than half the overall audience of 85,465.
The 18-to-49 score was the night’s highest, with Fox4’s 9 p.m. local newscast placing second with 43,688. But a number of individual programs had more total viewers than the draft, led by CBS’ 7 p.m. repeat of the The Big Bang Theory (206,541 viewers).
ABC’s 9 p.m. premiere of Take Two, a Castle lookalike from the creator of Castle, drew 121,076 total viewers to rank second in its time slot behind Fox4’s news. Among the Big Four broadcast networks, it also took the runner-up spot among 18-to-49ers with 28,085.
The 7 p.m. Season 2 premiere of ABC’s The Gong Show had 92,587 total viewers and 18,724 within the 18-to-49 motherlode.
On Wednesday, Fox4’s 9 p.m. news led all prime-time attractions in total viewers with 192,297 while Fox’s Masterchef and Gordon Ramsay’s 24 Hours to Hell and Back also dominated their 7 to 9 p.m. slots with 185,175 and 163,800 viewers respectively. All three shows likewise easily won their hours with 18-to-49-year-olds.
Here are the Wednesday and Thursday local news derby results.
Wednesday -- TEGNA8 topped the 10 p.m. competitions in total viewers while Fox4 won among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 continued its multi-month winning streak at 6 a.m. with another sweep and also ran first at 5 and 6 p.m. with 25-to-54-year-olds. NBC5 won in total viewers at 5 p.m. and TEGNA8 drew the biggest overall crowd at 6 p.m.
Thursday -- TEGNA8 had an uncommonly big day, sweeping the 5 and 6 p.m. races and adding a 10 p.m. win in total viewers.
The other spoils went to Fox4, which again ran the table at 6 a.m. and had the most 25-to-54-year-olds at 10 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
The NBA’s annual draft, with the Dallas Mavericks figuring prominently in the early going, cleaned up Thursday night among the viewers that most ad buyers most care about.
Its first round, running from 6:30 to 9:45 p.m. on ESPN, averaged 49,930 D-FW viewers in the key 18-to-49-year-old demographic, more than half the overall audience of 85,465.
The 18-to-49 score was the night’s highest, with Fox4’s 9 p.m. local newscast placing second with 43,688. But a number of individual programs had more total viewers than the draft, led by CBS’ 7 p.m. repeat of the The Big Bang Theory (206,541 viewers).
ABC’s 9 p.m. premiere of Take Two, a Castle lookalike from the creator of Castle, drew 121,076 total viewers to rank second in its time slot behind Fox4’s news. Among the Big Four broadcast networks, it also took the runner-up spot among 18-to-49ers with 28,085.
The 7 p.m. Season 2 premiere of ABC’s The Gong Show had 92,587 total viewers and 18,724 within the 18-to-49 motherlode.
On Wednesday, Fox4’s 9 p.m. news led all prime-time attractions in total viewers with 192,297 while Fox’s Masterchef and Gordon Ramsay’s 24 Hours to Hell and Back also dominated their 7 to 9 p.m. slots with 185,175 and 163,800 viewers respectively. All three shows likewise easily won their hours with 18-to-49-year-olds.
Here are the Wednesday and Thursday local news derby results.
Wednesday -- TEGNA8 topped the 10 p.m. competitions in total viewers while Fox4 won among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 continued its multi-month winning streak at 6 a.m. with another sweep and also ran first at 5 and 6 p.m. with 25-to-54-year-olds. NBC5 won in total viewers at 5 p.m. and TEGNA8 drew the biggest overall crowd at 6 p.m.
Thursday -- TEGNA8 had an uncommonly big day, sweeping the 5 and 6 p.m. races and adding a 10 p.m. win in total viewers.
The other spoils went to Fox4, which again ran the table at 6 a.m. and had the most 25-to-54-year-olds at 10 p.m.
Email comments or questions to: unclebarky@verizon.net