Local Nielsen ratings snapshot (Mon., April 17) -- big day for NBC5 news
04/18/17 01:49 PM
By ED BARK
@unclebarkycom on Twitter
NBC5 came within a sliver Monday of pulling off an exceedingly rare double grand slam with its four principal local newscasts.
The station swept the 5, 6 and 10 p.m. D-FW Nielsens in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming) while adding a 6 a.m. win in that key 25-to-54 demographic.
In total viewers, though, NBC5 and Fox4 tied for first place at 6 a.m. Or if you break it down to another decimal, Fox4 broke what’s generally charted as a rounded-off tie by drawing 69,803 viewers to NBC5’s 69,075.
The prime-time golds again went to the Peacock’s two-hour edition of The Voice, which paced all programming in both total viewers (356,284) and 18-to-49-year-olds (137,905), the preferred advertiser audience for entertainment programming. NBC’s Taken then won the 9 p.m. hour in total viewers (189,049) and 18-to-49-year-olds (70,556).
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
NBC5 came within a sliver Monday of pulling off an exceedingly rare double grand slam with its four principal local newscasts.
The station swept the 5, 6 and 10 p.m. D-FW Nielsens in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming) while adding a 6 a.m. win in that key 25-to-54 demographic.
In total viewers, though, NBC5 and Fox4 tied for first place at 6 a.m. Or if you break it down to another decimal, Fox4 broke what’s generally charted as a rounded-off tie by drawing 69,803 viewers to NBC5’s 69,075.
The prime-time golds again went to the Peacock’s two-hour edition of The Voice, which paced all programming in both total viewers (356,284) and 18-to-49-year-olds (137,905), the preferred advertiser audience for entertainment programming. NBC’s Taken then won the 9 p.m. hour in total viewers (189,049) and 18-to-49-year-olds (70,556).
Email comments or questions to: unclebarky@verizon.net