Local Nielsen ratings snapshot (Mon., Feb. 13) -- The Voice dominates before Smash crashes
02/14/12 12:04 PM
By ED BARK
NBC's The Voice improved on its already dominating Nielsen numbers from last week, but Smash then shattered any dreams of an all-powerful Monday night.
The Peacock's 7 to 9 p.m. edition of The Voice averaged 596,121 D-FW viewers to more than double the audience for any competing attraction. CBS' 8 p.m. new episode of Two and a Half Men (291,286 viewers) fared the best but had less than half the audience.
NBC's second episode of Smash then plunged to 264,190 viewers while losing audience in each of the 15-minute increments measured by Nielsen. But it still held on to win its time slot opposite ABC's No. 2 Castle (230,319 viewers).
Smash took an even heavier hit among advertiser-coveted 18-to-49-year-olds, though, drawing well less than one-third the audience for Voice. The respective totals were 281,802 viewers and 76,855, leaving Smash in a second place tie with CBS' Hawaii Five-0 and just one-tenth of a rating point ahead of Castle.
Fox's 7 to 9 p.m. lineup of House and Alcatraz had a tough night all around, running fourth in both ratings measurements.
In local news derby results, WFAA8 notched a much-needed 10 p.m. win among total viewers after being shut out on the first seven nights of the 20-weeknight February "sweeps." The ABC station also had a commanding win among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 likewise swept the 6 a.m. races while WFAA8 won at 5 and 6 p.m. in the 25-to-54 demographic. The total viewer victories at 5 and 6 p.m. went to NBC5 and CBS11.
NBC's The Voice improved on its already dominating Nielsen numbers from last week, but Smash then shattered any dreams of an all-powerful Monday night.
The Peacock's 7 to 9 p.m. edition of The Voice averaged 596,121 D-FW viewers to more than double the audience for any competing attraction. CBS' 8 p.m. new episode of Two and a Half Men (291,286 viewers) fared the best but had less than half the audience.
NBC's second episode of Smash then plunged to 264,190 viewers while losing audience in each of the 15-minute increments measured by Nielsen. But it still held on to win its time slot opposite ABC's No. 2 Castle (230,319 viewers).
Smash took an even heavier hit among advertiser-coveted 18-to-49-year-olds, though, drawing well less than one-third the audience for Voice. The respective totals were 281,802 viewers and 76,855, leaving Smash in a second place tie with CBS' Hawaii Five-0 and just one-tenth of a rating point ahead of Castle.
Fox's 7 to 9 p.m. lineup of House and Alcatraz had a tough night all around, running fourth in both ratings measurements.
In local news derby results, WFAA8 notched a much-needed 10 p.m. win among total viewers after being shut out on the first seven nights of the 20-weeknight February "sweeps." The ABC station also had a commanding win among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 likewise swept the 6 a.m. races while WFAA8 won at 5 and 6 p.m. in the 25-to-54 demographic. The total viewer victories at 5 and 6 p.m. went to NBC5 and CBS11.