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Local Nielsen ratings snapshot (Mon., April 8) -- down goes Tech, up go numbers for NCAA title game

By ED BARK
@unclebarkycom on Twitter
Texas Tech got to the brink of its first NCAA hoops championship Monday night before losing in overtime to Virginia, which claimed its first after yet another incredible run of last-ditch clutch shooting coupled with referee generosity.

The 85-77 Cavaliers win on CBS (8:20 to 10:47 p.m.) soared in the D-FW ratings, averaging 709,959 total viewers and 265,690 advertiser-coveted 18-to-49-year-olds. That obliterated the viewership for last April’s title game, in which Villanova routed Michigan 79-62 on TBS. The audience was 299,128 total viewers, with 140,427 in the 18-to-49 realm.

The peak overall crowd for Virginia-Tech came in the final full 15-minute segment (10:30 to 10:45 p.m.), with 892,721 viewers.

NBC’s The Voice and ABC’s American Idol, both airing from 7 to 9 p.m., offered little resistance. The Voice had 161,674 total viewers while Idol drew 84,352.

Here are Monday’s local news derby results.

WFAA8 won a downsized three-way race at 10 p.m. in total viewers while Fox4 drew the most 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 swept the 6 a.m. races and also ran first at 5 and 6 p.m. among 25-to-54-year-olds.

NBC5 had the most total viewers at 6 p.m. and tied with Fox4 for the top spot at 5 p.m.

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