Local Nielsen ratings snapshot (Mon., Feb. 18)
02/19/08 10:08 AM
By ED BARK
Prison Break said goodbye Monday -- probably for a good -- with its third season finale on Fox. Most D-FW viewers couldn't be bothered.
The made-in-North Texas drama dragged a ball-and-chain in the Nielsen ratings, drawing just 60,890 homes at 7 p.m. to rank fourth in its time slot. The hour was controlled by NBC's juiced-up Deal Or No Deal, which had 245,996 homes in thrashing ABC's runnerup Dance War (126,652 homes overall for the two-hour finale.
Prison Break did edge Dance War's first hour among advertiser-craved 18-to-49-year-olds to rank third in that key measurement.
At 8 p.m. the premiere of NBC's My Dad Is Better Than Your Dad won the 18-to-49 crown and tied for second with Dance War in total homes. CBS' comedy combo of Two and a Half Men and The New Adventures of Old Christine led the pack.
In the local news derby, Fox4 "threw out" all of its local newscasts because of the President's Day holiday, meaning they won't be counted in the final February "sweeps" averages. CBS11 took the opposite tack in counting its four major local news programs. WFAA8 discounted its 10 p.m. newscast and NBC5 kept its 6 a.m. waker-upper out of the mix.
Citing only the newscasts that counted, NBC5 had the biggest audiences at 10 p.m. in both total homes and among 25-to-54-year-olds, the main advertiser target audience for news programming.
WFAA won twice at 6 a.m. and did likewise at 6 p.m. The 5 p.m. spoils were split, with WFAA8 tops in total homes and the Peacock winning in the 25-to-54 demo.
There's this, too. Katie Couric's CBS Evening News beat Brian Williams' NBC Nightly News for the fourth straight weeknight in total homes. That's still not the case nationally, where Couric remains a distant third.
Prison Break said goodbye Monday -- probably for a good -- with its third season finale on Fox. Most D-FW viewers couldn't be bothered.
The made-in-North Texas drama dragged a ball-and-chain in the Nielsen ratings, drawing just 60,890 homes at 7 p.m. to rank fourth in its time slot. The hour was controlled by NBC's juiced-up Deal Or No Deal, which had 245,996 homes in thrashing ABC's runnerup Dance War (126,652 homes overall for the two-hour finale.
Prison Break did edge Dance War's first hour among advertiser-craved 18-to-49-year-olds to rank third in that key measurement.
At 8 p.m. the premiere of NBC's My Dad Is Better Than Your Dad won the 18-to-49 crown and tied for second with Dance War in total homes. CBS' comedy combo of Two and a Half Men and The New Adventures of Old Christine led the pack.
In the local news derby, Fox4 "threw out" all of its local newscasts because of the President's Day holiday, meaning they won't be counted in the final February "sweeps" averages. CBS11 took the opposite tack in counting its four major local news programs. WFAA8 discounted its 10 p.m. newscast and NBC5 kept its 6 a.m. waker-upper out of the mix.
Citing only the newscasts that counted, NBC5 had the biggest audiences at 10 p.m. in both total homes and among 25-to-54-year-olds, the main advertiser target audience for news programming.
WFAA won twice at 6 a.m. and did likewise at 6 p.m. The 5 p.m. spoils were split, with WFAA8 tops in total homes and the Peacock winning in the 25-to-54 demo.
There's this, too. Katie Couric's CBS Evening News beat Brian Williams' NBC Nightly News for the fourth straight weeknight in total homes. That's still not the case nationally, where Couric remains a distant third.