Local Nielsen ratings snapshot (Tues.-Thurs., Dec. 24-26) -- so how'd the TXA21 yule log do?
12/27/13 01:21 PM
By ED BARK
@unclebarkycom on Twitter
From 10 p.m. Christmas Eve until 9 a.m. Christmas Day, TXA21 presented viewers with a “roaring fire” accompanied by holiday music from the KLUV (98.7 FM) radio library.
A surprising number of viewers logged in.
In the 11:45 to midnight segment, for instance, the Yule fire drew 17,043 D-FW viewers. Among broadcast channels, that was enough to beat competing 15-minute portions of a Friends rerun on CW33, Dish Nation on Fox4 and a Police Story repeat on KTXD-TV (Ch. 47). TXA21’s musical fireplace also tied a reprise of The Office on KDFI-TV (Ch. 27).
The Yule log saved its best for last, though, averaging 28,405 viewers from 8:30 to 9 a.m. before flickering out and making way for the movie Mixed Nuts, which averaged a comparatively dinky 7,101 viewers on TXA21.
From 8:45 to 9 a.m., the yule log tied the closing 15 minutes of CBS This Morning on sister station CBS11. Now that’s cold. And TXA21 had more viewers than KTXD-TV throughout its entire 11-hour yule log-athon.
ABC scored the biggest of any network on Christmas Day with a Miami Heat-Los Angeles Lakers game that drew 269,849 viewers. Thursday night’s Dallas Mavericks-San Antonio Spurs matchup on Fox Sports Southwest had 113,621 viewers.
The four major combatants in the local news derby -- Fox4, NBC5, WFAA8 and CBS11 -- all took holiday knees on Christmas Eve and Christmas Day. In other words, those ratings don’t count. Here are the results for the day after Christmas:
WFAA8 and CBS11 tied for first in total viewers at 10 p.m., but WFAA8 had the most 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 won at 6 a.m. in total viewers while tying WFAA8 for the top spot with 25-to-54-year-olds.
WFAA8 ran the table at 6 p.m. and NBC5 notched a doubleheader win at 5 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
From 10 p.m. Christmas Eve until 9 a.m. Christmas Day, TXA21 presented viewers with a “roaring fire” accompanied by holiday music from the KLUV (98.7 FM) radio library.
A surprising number of viewers logged in.
In the 11:45 to midnight segment, for instance, the Yule fire drew 17,043 D-FW viewers. Among broadcast channels, that was enough to beat competing 15-minute portions of a Friends rerun on CW33, Dish Nation on Fox4 and a Police Story repeat on KTXD-TV (Ch. 47). TXA21’s musical fireplace also tied a reprise of The Office on KDFI-TV (Ch. 27).
The Yule log saved its best for last, though, averaging 28,405 viewers from 8:30 to 9 a.m. before flickering out and making way for the movie Mixed Nuts, which averaged a comparatively dinky 7,101 viewers on TXA21.
From 8:45 to 9 a.m., the yule log tied the closing 15 minutes of CBS This Morning on sister station CBS11. Now that’s cold. And TXA21 had more viewers than KTXD-TV throughout its entire 11-hour yule log-athon.
ABC scored the biggest of any network on Christmas Day with a Miami Heat-Los Angeles Lakers game that drew 269,849 viewers. Thursday night’s Dallas Mavericks-San Antonio Spurs matchup on Fox Sports Southwest had 113,621 viewers.
The four major combatants in the local news derby -- Fox4, NBC5, WFAA8 and CBS11 -- all took holiday knees on Christmas Eve and Christmas Day. In other words, those ratings don’t count. Here are the results for the day after Christmas:
WFAA8 and CBS11 tied for first in total viewers at 10 p.m., but WFAA8 had the most 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 won at 6 a.m. in total viewers while tying WFAA8 for the top spot with 25-to-54-year-olds.
WFAA8 ran the table at 6 p.m. and NBC5 notched a doubleheader win at 5 p.m.
Email comments or questions to: unclebarky@verizon.net