Local Nielsen ratings snapshot (Wed., Oct. 6) -- afternoon delight, with Rangers doing all right
10/07/10 12:57 PM
By ED BARK
The Texas Rangers' Wednesday afternoon post-season debut on TBS, an invigorating 5-1 win at Tampa Bay, dominated the daytime Nielsens but overall couldn't quite match the numbers for Fox4's 9 p.m. newscast among others.
Such is life when a network makes it tough to see the game during the heart of most people's workdays. And those who sneaked some peeks at work don't figure into Nielsen's scoreboard.
Still, the Rangers averaged a pretty sturdy 180,068 D-FW viewers for a game that ended at 3:44 p.m. The crowd peaked in the game's final half-hour, with 249,325 viewers on hand.
In contrast, hardly anyone saw the Phillies' Roy Halladay pitch a no-hitter against Cincinnati in the next TBS game. That one drew a piddling 56,098 viewers before 124,663 watched the Yankees beat the Twins in TBS' featured prime-time game.
In the broadcast network prime-time arena, CBS' Criminal Minds had the most viewers with 304,731. CBS' The Defenders followed with a 9 p.m. win, drawing 277,028 viewers to beat Fox4's runnerup local newscast (214,697 viewers).
The first half-hour of Fox'sHell's Kitchen (186,994 viewers) won at 7 p.m. in a close battle with ABC's The Middle and Better With You and CBS' Survivor: Nicaragua.
Among advertiser-coveted 18-to-49-year-olds, Hell's Kitchen took the 7 p.m. gold, followed by Modern Family from 8 to 8:30 p.m. and HK from 8:30 to 9 p.m. Fox4's news and The Defenders tied for first at 9 p.m. in this key demographic.
The second episode of NBC's Law & Order: Los Angeles ran third at 9 p.m. in both total viewers and 18-to-49-year-olds. ABC's The Whole Truth again played dead with a pair of fourths at that hour.
In local news derby results, CBS11 had the biggest overall news audience of the day with 207,771 viewers at 10 p.m. But Fox4 took the gold with 25-54-year-olds (main advertiser target audience for news programming) in a tight four-way fight. Longtime Fox4 10 p.m. anchor Clarice Tinsley may be the oldest in the market. But she's been holding her own with the "kids" lately, narrowly winning two of the last four weeknights.
Fox4 and WFAA8 tied for first in total viewers at 6 a.m. But Fox4 won outright with 25-to-54-year-olds before the 7 to 9 a.m. portion of its Good Day blew out the competing network morning shows in both ratings measurements.
CBS11 ran the table at 6 p.m. and WFAA8 did likewise at 5 p.m.
The Texas Rangers' Wednesday afternoon post-season debut on TBS, an invigorating 5-1 win at Tampa Bay, dominated the daytime Nielsens but overall couldn't quite match the numbers for Fox4's 9 p.m. newscast among others.
Such is life when a network makes it tough to see the game during the heart of most people's workdays. And those who sneaked some peeks at work don't figure into Nielsen's scoreboard.
Still, the Rangers averaged a pretty sturdy 180,068 D-FW viewers for a game that ended at 3:44 p.m. The crowd peaked in the game's final half-hour, with 249,325 viewers on hand.
In contrast, hardly anyone saw the Phillies' Roy Halladay pitch a no-hitter against Cincinnati in the next TBS game. That one drew a piddling 56,098 viewers before 124,663 watched the Yankees beat the Twins in TBS' featured prime-time game.
In the broadcast network prime-time arena, CBS' Criminal Minds had the most viewers with 304,731. CBS' The Defenders followed with a 9 p.m. win, drawing 277,028 viewers to beat Fox4's runnerup local newscast (214,697 viewers).
The first half-hour of Fox'sHell's Kitchen (186,994 viewers) won at 7 p.m. in a close battle with ABC's The Middle and Better With You and CBS' Survivor: Nicaragua.
Among advertiser-coveted 18-to-49-year-olds, Hell's Kitchen took the 7 p.m. gold, followed by Modern Family from 8 to 8:30 p.m. and HK from 8:30 to 9 p.m. Fox4's news and The Defenders tied for first at 9 p.m. in this key demographic.
The second episode of NBC's Law & Order: Los Angeles ran third at 9 p.m. in both total viewers and 18-to-49-year-olds. ABC's The Whole Truth again played dead with a pair of fourths at that hour.
In local news derby results, CBS11 had the biggest overall news audience of the day with 207,771 viewers at 10 p.m. But Fox4 took the gold with 25-54-year-olds (main advertiser target audience for news programming) in a tight four-way fight. Longtime Fox4 10 p.m. anchor Clarice Tinsley may be the oldest in the market. But she's been holding her own with the "kids" lately, narrowly winning two of the last four weeknights.
Fox4 and WFAA8 tied for first in total viewers at 6 a.m. But Fox4 won outright with 25-to-54-year-olds before the 7 to 9 a.m. portion of its Good Day blew out the competing network morning shows in both ratings measurements.
CBS11 ran the table at 6 p.m. and WFAA8 did likewise at 5 p.m.