Local Nielsen ratings snapshot (Mon., Jan. 26) -- CBS/ABC get the most out of prime-time
01/27/15 10:59 AM
By ED BARK
@unclebarkycom on Twitter
Paced by a Super Bowl’s Greatest Commercials special, CBS swept Monday’s prime-time total viewers ratings but again stumbled with advertiser-prized 18-to-49-year-olds.
The one-hour Supie special led off with 258,038 D-FW viewers, followed by time slot-winning numbers for CBS’ Scorpion (237,116) and NCIS: Los Angeles (202,246).
ABC’s 7 to 9 p.m. edition of The Bachelor won among 18-to-49-year-olds, though, nipping Supie before winning more comfortably from 8 to 9 p.m. over NBC’s second half of The Celebrity Apprentice. Fox4’s local newscast then stepped into the winner’s circle by easily drawing the most 18-to-49-year-olds in the 9 p.m. hour.
Here are Monday’s local news derby results.
Gannett8 ran first at 10 p.m. in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 nipped runner-up NBC5 at 6 a.m. in both ratings measurements. But the big news at that hour was Gannett8’s continued slippage in the 25-to-54 demographic. CBS11 has outdrawn Gannett8 the majority of the time since Karen Borta stepped in as the station’s early morning co-anchor on Monday, Jan. 12th. But Monday’s numbers were especially dismal for Gannett8, which had just 17,780 viewers in the 25-to-54 age range compared to third-place CBS11’s 35,561.
The four-week February ratings “sweeps” begin on Thursday, Jan. 29th. CBS11’s early morning news has never finished better than fourth among 25-to-54-year-olds in any sweeps period. But perhaps it has a fighting chance for the bronze this time around. Then again, Gannett8 could just as easily vault back into third place.
Fox4 added twin wins at 5 p.m. and also finished first at 6 p.m. with 25-to-54-year-olds. CBS11 had the most total viewers at 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Paced by a Super Bowl’s Greatest Commercials special, CBS swept Monday’s prime-time total viewers ratings but again stumbled with advertiser-prized 18-to-49-year-olds.
The one-hour Supie special led off with 258,038 D-FW viewers, followed by time slot-winning numbers for CBS’ Scorpion (237,116) and NCIS: Los Angeles (202,246).
ABC’s 7 to 9 p.m. edition of The Bachelor won among 18-to-49-year-olds, though, nipping Supie before winning more comfortably from 8 to 9 p.m. over NBC’s second half of The Celebrity Apprentice. Fox4’s local newscast then stepped into the winner’s circle by easily drawing the most 18-to-49-year-olds in the 9 p.m. hour.
Here are Monday’s local news derby results.
Gannett8 ran first at 10 p.m. in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 nipped runner-up NBC5 at 6 a.m. in both ratings measurements. But the big news at that hour was Gannett8’s continued slippage in the 25-to-54 demographic. CBS11 has outdrawn Gannett8 the majority of the time since Karen Borta stepped in as the station’s early morning co-anchor on Monday, Jan. 12th. But Monday’s numbers were especially dismal for Gannett8, which had just 17,780 viewers in the 25-to-54 age range compared to third-place CBS11’s 35,561.
The four-week February ratings “sweeps” begin on Thursday, Jan. 29th. CBS11’s early morning news has never finished better than fourth among 25-to-54-year-olds in any sweeps period. But perhaps it has a fighting chance for the bronze this time around. Then again, Gannett8 could just as easily vault back into third place.
Fox4 added twin wins at 5 p.m. and also finished first at 6 p.m. with 25-to-54-year-olds. CBS11 had the most total viewers at 6 p.m.
Email comments or questions to: unclebarky@verizon.net