Local Nielsen ratings snapshot (Mon., Jan. 21) -- solid start for The Following
01/22/13 11:11 AM
By ED BARK
@unclebarkycom
Fox's heavily promoted premiere of The Following pretty much got the kind of following the network had hoped for Monday night.
The 8 p.m. launch of the grisly serial killer drama, starring Kevin Bacon in his first TV series, ranked as prime-time's most-watched attraction in D-FW with 323,557 viewers.
CBS' competing combo -- new episodes of 2 Broke Girls and Mike & Molly -- ran second with 240,947 and 213,410 viewers respectively. The Following also beat the second hours of NBC's The Biggest Loser and ABC's The Bachelor while notably improving on its 7 p.m. lead-in from Fox's new hour of Bones (165,221 viewers).
The Following had a tougher time among advertiser-prized 18-to-49-year-olds, though. Both 2 Broke Girls and Biggest Loser nipped it from 8 to 8:30 p.m. before The Following slipped past ABC's The Bachelor by a paper-thin margin from 8:30 to 9 p.m. while Biggest Loser and Mike & Molly ran third and fourth.
(Nationally, The Following ran a close second to the CBS sitcoms in both total viewers and 18-to-49-year-olds, according to data from Nielsen Media Research.)
The 9 p.m. hour in D-FW went to ABC's Castle in total viewers; Castle and CBS' Hawaii Five-0 tied for the 18-to-49 lead.
Monday's third episode of NBC's Deception remained in a ratings rut with fourth place finishes in both measurements.
ABC ranked as the most-watched network overall for the morning/afternoon presidential inauguration coverage. NBC, Fox and CBS trailed in that order. ABC also had the largest peak audience -- 192,758 viewers -- between 10:30 and 10:45 a.m. Its numbers for President Obama's actual inauguration speech dipped slightly.
In Monday's local news derby results, WFAA8 rolled at 10 p.m. with wins in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 again swept the 6 a.m. competitions. The station hasn't yet been beaten this month in either ratings measurement, with the February "sweeps" ratings period starting on Thursday, Jan. 31st.
Both of the 5 p.m. face-offs also went to Fox4, which added a 6 p.m. win with 25-to-54-year-olds. WFAA8 and CBS11 tied for the most total viewers at 6 p.m.
unclebarky@verizon.net
@unclebarkycom
Fox's heavily promoted premiere of The Following pretty much got the kind of following the network had hoped for Monday night.
The 8 p.m. launch of the grisly serial killer drama, starring Kevin Bacon in his first TV series, ranked as prime-time's most-watched attraction in D-FW with 323,557 viewers.
CBS' competing combo -- new episodes of 2 Broke Girls and Mike & Molly -- ran second with 240,947 and 213,410 viewers respectively. The Following also beat the second hours of NBC's The Biggest Loser and ABC's The Bachelor while notably improving on its 7 p.m. lead-in from Fox's new hour of Bones (165,221 viewers).
The Following had a tougher time among advertiser-prized 18-to-49-year-olds, though. Both 2 Broke Girls and Biggest Loser nipped it from 8 to 8:30 p.m. before The Following slipped past ABC's The Bachelor by a paper-thin margin from 8:30 to 9 p.m. while Biggest Loser and Mike & Molly ran third and fourth.
(Nationally, The Following ran a close second to the CBS sitcoms in both total viewers and 18-to-49-year-olds, according to data from Nielsen Media Research.)
The 9 p.m. hour in D-FW went to ABC's Castle in total viewers; Castle and CBS' Hawaii Five-0 tied for the 18-to-49 lead.
Monday's third episode of NBC's Deception remained in a ratings rut with fourth place finishes in both measurements.
ABC ranked as the most-watched network overall for the morning/afternoon presidential inauguration coverage. NBC, Fox and CBS trailed in that order. ABC also had the largest peak audience -- 192,758 viewers -- between 10:30 and 10:45 a.m. Its numbers for President Obama's actual inauguration speech dipped slightly.
In Monday's local news derby results, WFAA8 rolled at 10 p.m. with wins in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 again swept the 6 a.m. competitions. The station hasn't yet been beaten this month in either ratings measurement, with the February "sweeps" ratings period starting on Thursday, Jan. 31st.
Both of the 5 p.m. face-offs also went to Fox4, which added a 6 p.m. win with 25-to-54-year-olds. WFAA8 and CBS11 tied for the most total viewers at 6 p.m.
unclebarky@verizon.net