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Local Nielsen ratings snapshot (Tues., July 29) -- Talent takes over after NCIS hits another leadoff homer

By ED BARK
@unclebarkycom on Twitter
NBC’s two-hour live edition of America’s Got Talent strutted through prime-time Tuesday after the usual suspect seized the 7 p.m. throttle.

Reruns of CBS’ NCIS still do better than just about anything else on the network’s summertime schedule. And Tuesday’s 7 p.m. episode easily whipped all competing programming with 213,039 D-FW viewers.

NCIS also prevailed among advertiser-prized 18-to-49-year-olds, with NBC’s Food Fighters running second in both ratings measurements.

AGT then pole-vaulted to the top spot, averaging 269,849 total viewers from 8 to 10 p.m. while also dominating among 18-to-49-year-olds. But the 61,877 viewers in that key demographic were a paltry percentage.

If the Nielsen ratings are to be believed -- and sometimes they’re real head-scratchers -- Fox’s 8 p.m. repeat of New Girl had “hashmarks” (no measurable audience) across the board. And the network’s 8:30 p.m. rerun of The Mindy Project registered just 1,420 total viewers and zilch in the 18-to-49 demographic.

Inheriting basically no lead-in audience, Fox4’s 9 p.m. local newscast then soared to 113,621 total viewers and 32,567 in the 18-to-49 range. That’s well beyond a quantum leap.

Languishing over on the still relatively new Fox Sports 1 cable network, the Texas Rangers averaged 71,013 total viewers for their 12-11 home loss to the Yankees.

Here are Tuesday’s local news derby results.

NBC5 had the most total viewers at 10 p.m., edging CBS11. Fox4 and the Peacock tied for first among 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 ran the table at 6 a.m.; NBC5 did likewise at 5 p.m. and added a 6 p.m. win in total viewers. The 25-to-54 golds at 6 p.m. were shared by Fox4 and WFAA8, with NBC5 close behind.

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