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Local Nielsen ratings snapshot (Mon., Feb. 27) -- NBC plays squash

By ED BARK
@unclebarkycom on Twitter
NBC dealt the opposition a pair of crushing blows Monday night with the 12th edition launch of The Voice and the premiere of Taken.

Airing from 7 to 9 p.m., The Voice easily topped all prime-time programming with 407,182 D-FW viewers and 166,769 in the advertiser-coveted 18-to-49 age range.

Taken dropped off considerably but still cruised in the 9 p.m. hour with 232,675 total viewers and 83,385 within the 18-to-49 realm.

ABC had mixed returns with the first two hours of When We Rise, a four-part dramatization of the LGBT movement that will continue on Wednesday through Friday nights.

Rise performed dismally in total viewers, drawing just 72,711 to finish last from 8 to 10 p.m. in the Big Four broadcast network universe.

But well more than half of its audience -- 44,899 viewers -- was in the 18-to-49 motherlode. That was good enough to finish second from 8 to 10 p.m. in competition with CBS’ Superior Donuts, 2 Broke Girls and Scorpion, Fox’s APB and Fox4’s local newscast. Like all networks, ABC would much rather be strong demographically. So Rise’s performance among 18-to-49-year-olds is a fairly big plus in that context.

Here are Monday’s local news derby results, with just two more weekdays remaining before the end of the February ratings “sweeps.”

NBC5 and TEGNA8 tied for first place in total viewers at 10 p.m. while the Peacock was alone on top with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 and NBC5 shared the 6 a.m. lead in total viewers, with Fox4 keeping the 25-to-54 gold to itself.

Fox4 swept the 5 p.m. competitions and also won at 6 p.m. with 25-to-54-year-olds. TEGNA8 ranked first at 6 p.m. in total viewers.