Local Nielsen ratings snapshot (Tues., March 17) -- NBC mostly in the clover on St. Paddy's Day
03/18/15 11:29 AM
By ED BARK
@unclebarkycom no Twitter
Again paced by The Voice, NBC had more luck o’ the Irish than its foes Tuesday night.
The Voice ruled the 7 p.m. hour with 376,596 D-FW viewers and 122,998 within the advertiser-craved 18-to-49-year-old motherlode. It helps, though, when CBS’ NCIS is in reruns, as were the network’s other Tuesday night entries, NCIS: New Orleans and Person of Interest.
The Peacock’s Season 2 premiere of Undateable then fell to 167,376 viewers, with 78,845 in the 18-to-49 age range. Even so, only NCIS: New Orleans had more total viewers (258,038) while Undateable easily beat all competing programs in the key 18-to-49 demographic.
NBC’s following premiere of One Big Happy slipped further to 118,558 total viewers and 59,922 in the 18-to-49 bracket. Again, though, only NCIS: New Orleans outdrew the new sitcom in either of the two major ratings food groups.
At 9 p.m., NBC’s Chicago Hope and Fox4’s local newscast tied for the most total viewers with 174,350. The news narrowly put out the Fire among 18-to-49-year-olds.
The CW launched its newiZombie series in the 8 p.m. hour. It ran fifth in total viewers with just 41,844. But a high percentage of them -- 31,538 -- were 18-to-49-year-olds. So that’s not an overall bad showing.
ABC sandwiched a new 8 p.m. episode of Marvel’s Agents of S.H.I.E.L.D. between reruns. It fell on its shield with a third place finish in total viewers (111,584) while beating only Fox’s New Girl rerun (among the Big Four broadcast networks) in the key 18-to-49 measurement.
Here are Tuesday’s local news derby results.
Gannett8 won the 10 p.m. competitions in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming. The station also ran the table at 5 p.m. while CBS11 did likewise at 6 p.m.
It was another sweep at 6 a.m., with Fox4 claiming both golds. Gannett8’s Daybreak, touted as “The Official Show of Morning People” in an ongoing heavy promotional campaign, continued to run aground in the key 25-to-54 demographic. So much so that CBS11 again claimed third place while Gannett8 slipped to fourth after a solid second place finish in total viewers. CBS11 has outdrawn Gannett8 among 25-to-54-year-olds on four of the last five weekdays. And in the other case, the two stations tied.
NBC5 also has hit a rut -- in both ratings measurements. And although Fox4 continues to be the station to beat, its 6 a.m. viewer totals also have been slip-sliding lately. It’ll all bear watching when the May “sweeps” hit the runway. For now at least, CBS11 finds itself in the very unaccustomed position of finishing out of the cellar among 25-to-54-year-olds after coming close to beating Gannett8 in the February sweeps.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom no Twitter
Again paced by The Voice, NBC had more luck o’ the Irish than its foes Tuesday night.
The Voice ruled the 7 p.m. hour with 376,596 D-FW viewers and 122,998 within the advertiser-craved 18-to-49-year-old motherlode. It helps, though, when CBS’ NCIS is in reruns, as were the network’s other Tuesday night entries, NCIS: New Orleans and Person of Interest.
The Peacock’s Season 2 premiere of Undateable then fell to 167,376 viewers, with 78,845 in the 18-to-49 age range. Even so, only NCIS: New Orleans had more total viewers (258,038) while Undateable easily beat all competing programs in the key 18-to-49 demographic.
NBC’s following premiere of One Big Happy slipped further to 118,558 total viewers and 59,922 in the 18-to-49 bracket. Again, though, only NCIS: New Orleans outdrew the new sitcom in either of the two major ratings food groups.
At 9 p.m., NBC’s Chicago Hope and Fox4’s local newscast tied for the most total viewers with 174,350. The news narrowly put out the Fire among 18-to-49-year-olds.
The CW launched its newiZombie series in the 8 p.m. hour. It ran fifth in total viewers with just 41,844. But a high percentage of them -- 31,538 -- were 18-to-49-year-olds. So that’s not an overall bad showing.
ABC sandwiched a new 8 p.m. episode of Marvel’s Agents of S.H.I.E.L.D. between reruns. It fell on its shield with a third place finish in total viewers (111,584) while beating only Fox’s New Girl rerun (among the Big Four broadcast networks) in the key 18-to-49 measurement.
Here are Tuesday’s local news derby results.
Gannett8 won the 10 p.m. competitions in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming. The station also ran the table at 5 p.m. while CBS11 did likewise at 6 p.m.
It was another sweep at 6 a.m., with Fox4 claiming both golds. Gannett8’s Daybreak, touted as “The Official Show of Morning People” in an ongoing heavy promotional campaign, continued to run aground in the key 25-to-54 demographic. So much so that CBS11 again claimed third place while Gannett8 slipped to fourth after a solid second place finish in total viewers. CBS11 has outdrawn Gannett8 among 25-to-54-year-olds on four of the last five weekdays. And in the other case, the two stations tied.
NBC5 also has hit a rut -- in both ratings measurements. And although Fox4 continues to be the station to beat, its 6 a.m. viewer totals also have been slip-sliding lately. It’ll all bear watching when the May “sweeps” hit the runway. For now at least, CBS11 finds itself in the very unaccustomed position of finishing out of the cellar among 25-to-54-year-olds after coming close to beating Gannett8 in the February sweeps.
Email comments or questions to: unclebarky@verizon.net