Local Nielsen ratings snapshot (Mon., Feb. 26) -- NBC still getting the golds
02/27/18 12:46 PM
By ED BARK
@unclebarkycom on Twitter
A post-Olympics NBC still found it pretty smooth sledding Monday night.
The return of The Voice, with new judge Kelly Clarkson, won the 7 to 9 p.m. Nielsen ratings races in both total viewers and advertiser-coveted 18-to-49-year-olds. NBC’s debut of the heavily promoted Good Girls then barely lost to ABC’s first-year hit The Good Doctor in total viewers while winning the 9 p.m. hour with 18-to-49-year-olds.
The Voice averaged 313,372 total D-FW viewers and 84,256 in the 18-to-49 realm. Good Doctor nipped Good Girls in total viewers by a score of 206,541 to 199,419. Good Girls flipped the script among 18-to-49ers with 65,533 to Good Doctor’s second place 59,291.
Monday’s other prime-time premiere, CBS’ 8:30 p.m. launch of Living Biblically, converted 149,564 total viewers and 34,327 within the 18-to-49 motherlode. It was good enough for a third-place tie with the final half-hour of ABC’s The Bachelor in total viewers. But Living Biblically placed last at 8:30 p.m. among 18-to-49-year-olds among the Big Four broadcast networks. It also was CBS’ lowest scorer of the night in this key demographic.
Here are Monday’s local news derby results.
TEGNA8 won in total viewers at 10 p.m., but NBC5 drew the most 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 maintained its winter-long winning streak with another sweep at 6 a.m.
TEGNA8 had the most total viewers at both 5 and 6 p.m. The golds among 25-to-54-year-olds went to Fox4 at 5 p.m. and NBC5 at 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
A post-Olympics NBC still found it pretty smooth sledding Monday night.
The return of The Voice, with new judge Kelly Clarkson, won the 7 to 9 p.m. Nielsen ratings races in both total viewers and advertiser-coveted 18-to-49-year-olds. NBC’s debut of the heavily promoted Good Girls then barely lost to ABC’s first-year hit The Good Doctor in total viewers while winning the 9 p.m. hour with 18-to-49-year-olds.
The Voice averaged 313,372 total D-FW viewers and 84,256 in the 18-to-49 realm. Good Doctor nipped Good Girls in total viewers by a score of 206,541 to 199,419. Good Girls flipped the script among 18-to-49ers with 65,533 to Good Doctor’s second place 59,291.
Monday’s other prime-time premiere, CBS’ 8:30 p.m. launch of Living Biblically, converted 149,564 total viewers and 34,327 within the 18-to-49 motherlode. It was good enough for a third-place tie with the final half-hour of ABC’s The Bachelor in total viewers. But Living Biblically placed last at 8:30 p.m. among 18-to-49-year-olds among the Big Four broadcast networks. It also was CBS’ lowest scorer of the night in this key demographic.
Here are Monday’s local news derby results.
TEGNA8 won in total viewers at 10 p.m., but NBC5 drew the most 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 maintained its winter-long winning streak with another sweep at 6 a.m.
TEGNA8 had the most total viewers at both 5 and 6 p.m. The golds among 25-to-54-year-olds went to Fox4 at 5 p.m. and NBC5 at 6 p.m.
Email comments or questions to: unclebarky@verizon.net