Local Nielsen ratings snapshot (Fri.-Sun., Sept. 20-22) -- dominant Cowboys don't get due respect
09/23/13 11:29 AM
By ED BARK
@unclebarkycom on Twitter
It was a beautiful day and an early noon kickoff, factors that usually don’t work in favor of Dallas Cowboys games.
Still, D-FW loves a big winner, which makes it puzzling why the Cowboys’ demolition of the Rams didn’t at least do better than last week’s road loss at Kansas City.
Instead the Cowboys recorded their first sub-one million TV audience of the new season, averaging 943,135 viewers locally for the 31-7 route of the Rams on Fox. That didn’t happen last season until Game 6, a lackluster 19-14 road win at Carolina on Fox that drew 950,020 D-FW viewers.
Cowboys-Rams, which ended at 2:53 p.m., hit a peak crowd of 1,094,588 viewers between 2:15 and 2:30 p.m. And it of course pounded all competing programming, including the Texas Rangers’ latest loss (68,842 viewers on Fox Sports Southwest).
Sunday’s second most-watched attraction, CBS’ Colts-49ers game followed by a run-over of the penalty-infested Jets-Bills joke, averaged a combined 468,126 viewers from 3:30 to 7 p.m. CBS’ prime-time Emmys telecast then dipped to 364,863 viewers, losing its time slot to NBC’s Sunday Night Football game between the Bears and Steelers (454,357 viewers).
AMC’s elongated penultimate episode of Breaking Bad, which ran from 8 to 9:15 p.m., drew 240,947 viewers, with 178,606 of them within the advertiser-prized 18-to-49-year-old motherlode. That was good enough to beat the Emmys, which had 159,470 viewers in the 18-to-49 range from 8 to 9:15 p.m. Sunday Night Football led the way with 216,879 viewers in this key demographic.
Saturday’s big draw was ABC’s prime-time Texas-Kansas State game, which averaged 227,179 total viewers.
Friday night’s Texas Rangers game at Kansas City muscled up to rank as prime-time’s No. 1 attraction, with 254,715 viewers on TXA21.
ABC’s unveiling of all-new returning series was paced by Shark Tank, which had 172,105 viewers in Friday’s 8 p.m. hour. But CBS’ Undercover Boss had a higher yield, winning the 7 p.m. hour with 178,989 viewers in beating season debut episodes of ABC’s competing Last Man Standing (144,568 viewers) and The Neighbors (75,726). Last Man Standing edged the first half of Undercover Boss among 18-to-49-year-olds, but no Big 4 network programming came near the Rangers in that demographic.
Here are Friday’s local news derby results:
WFAA8 had twin wins at 10 p.m. in total viewers and with 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 again ran the table at 6 a.m. while adding 5 and 6 p.m. wins in the 25-to-54 measurement.
The total viewer golds at 5 and 6 p.m. respectively went to NBC5 and WFAA8.
LOCAL TV PROGRAMMING NOTE
University of Texas at Arlington alum Charles Baker, best known as “Skinny Pete” on AMC’s Breaking Bad, will be sitting in with the band and playing piano on the Monday, Sept. 23rd edition of TBS’ Conan (10 p.m. central).
Baker, who cut his acting teeth in various D-FW stage productions, also stars in the short film Odds or Evens, directed and written by former CBS11 reporter Jay Gormley.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
It was a beautiful day and an early noon kickoff, factors that usually don’t work in favor of Dallas Cowboys games.
Still, D-FW loves a big winner, which makes it puzzling why the Cowboys’ demolition of the Rams didn’t at least do better than last week’s road loss at Kansas City.
Instead the Cowboys recorded their first sub-one million TV audience of the new season, averaging 943,135 viewers locally for the 31-7 route of the Rams on Fox. That didn’t happen last season until Game 6, a lackluster 19-14 road win at Carolina on Fox that drew 950,020 D-FW viewers.
Cowboys-Rams, which ended at 2:53 p.m., hit a peak crowd of 1,094,588 viewers between 2:15 and 2:30 p.m. And it of course pounded all competing programming, including the Texas Rangers’ latest loss (68,842 viewers on Fox Sports Southwest).
Sunday’s second most-watched attraction, CBS’ Colts-49ers game followed by a run-over of the penalty-infested Jets-Bills joke, averaged a combined 468,126 viewers from 3:30 to 7 p.m. CBS’ prime-time Emmys telecast then dipped to 364,863 viewers, losing its time slot to NBC’s Sunday Night Football game between the Bears and Steelers (454,357 viewers).
AMC’s elongated penultimate episode of Breaking Bad, which ran from 8 to 9:15 p.m., drew 240,947 viewers, with 178,606 of them within the advertiser-prized 18-to-49-year-old motherlode. That was good enough to beat the Emmys, which had 159,470 viewers in the 18-to-49 range from 8 to 9:15 p.m. Sunday Night Football led the way with 216,879 viewers in this key demographic.
Saturday’s big draw was ABC’s prime-time Texas-Kansas State game, which averaged 227,179 total viewers.
Friday night’s Texas Rangers game at Kansas City muscled up to rank as prime-time’s No. 1 attraction, with 254,715 viewers on TXA21.
ABC’s unveiling of all-new returning series was paced by Shark Tank, which had 172,105 viewers in Friday’s 8 p.m. hour. But CBS’ Undercover Boss had a higher yield, winning the 7 p.m. hour with 178,989 viewers in beating season debut episodes of ABC’s competing Last Man Standing (144,568 viewers) and The Neighbors (75,726). Last Man Standing edged the first half of Undercover Boss among 18-to-49-year-olds, but no Big 4 network programming came near the Rangers in that demographic.
Here are Friday’s local news derby results:
WFAA8 had twin wins at 10 p.m. in total viewers and with 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 again ran the table at 6 a.m. while adding 5 and 6 p.m. wins in the 25-to-54 measurement.
The total viewer golds at 5 and 6 p.m. respectively went to NBC5 and WFAA8.
LOCAL TV PROGRAMMING NOTE
University of Texas at Arlington alum Charles Baker, best known as “Skinny Pete” on AMC’s Breaking Bad, will be sitting in with the band and playing piano on the Monday, Sept. 23rd edition of TBS’ Conan (10 p.m. central).
Baker, who cut his acting teeth in various D-FW stage productions, also stars in the short film Odds or Evens, directed and written by former CBS11 reporter Jay Gormley.
Email comments or questions to: unclebarky@verizon.net