Local Nielsen ratings snapshot (Tues.-Wed., April 17-18) -- rockin' with the Rangers & talent competitions
04/19/12 04:56 PM
By ED BARK
Fox Sports Southwest still has a tiger by the tail with the Texas Rangers, whose 2-game sweep at Fenway Park again paid off handsomely in the D-FW Nielsens.
Tuesday's 18-3 demolition of the Red Sox averaged 257,416 viewers while Wednesday night's 6-3 win was right behind with 250,642 despite both games' early 6 p.m.-ish start times.
Those are big numbers for early season baseball, and in league with the usual heavy hitters on rival networks.
On Tuesday night, CBS' NCIS led all attractions with 352,253 viewers while ABC's Dancing with the Stars results show (325,157) and NBC's The Voice eviction hour (277,738) averaged the second- and third-largest overall audiences. However, Texas-Boston tied Dancing for the most total viewers in head-to-head competition between 8 and 9 p.m.
Fox's New Girl, which ran just behind the Rangers in overall total viewers, again was Tuesday's heavyweight among advertiser-coveted 18-to-49-year-olds. And nothing else was really all that close.
In Wednesday's Nielsens, the Rangers ran third overall in total viewers behind Fox's two-hour American Idol (338,705) and ABC's Modern Family (264,190).
The Dallas Mavericks' virtual must-win home against Houston -- which the Mavs won -- averaged 135,482 total viewers. But in the game's closing 9:45 to 10 p.m. segment, the hoopsters outdrew all competing programming with 284,512 viewers.
Here are the local news derby results.
Tuesday
WFAA8 won at 10 p.m. in total viewers while tying CBS11 for the top spot with 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 rung up a 6 a.m. win in total viewers, but WFAA8 topped the 25-to-54 Nielsens.
WFAA8 added a 6 p.m. sweep while sharing the 5 p.m. firsts in both ratings measurements with Fox4.
Wednesday
WFAA8 continued its recent strong run at 10 p.m. with a comfortable doubleheader win.
NBC5 was tops at 6 a.m. in total viewers, with Fox4 prevailing in the 25-to-54 demographic.
Fox4 shared the 5 and 6 p.m. golds among 25-to-54-year-olds with WFAA8. In the total viewer results at those hours, Fox4 had the edge at 5 p.m. while CBS11 nipped WFAA8 at 6 p.m.
Fox Sports Southwest still has a tiger by the tail with the Texas Rangers, whose 2-game sweep at Fenway Park again paid off handsomely in the D-FW Nielsens.
Tuesday's 18-3 demolition of the Red Sox averaged 257,416 viewers while Wednesday night's 6-3 win was right behind with 250,642 despite both games' early 6 p.m.-ish start times.
Those are big numbers for early season baseball, and in league with the usual heavy hitters on rival networks.
On Tuesday night, CBS' NCIS led all attractions with 352,253 viewers while ABC's Dancing with the Stars results show (325,157) and NBC's The Voice eviction hour (277,738) averaged the second- and third-largest overall audiences. However, Texas-Boston tied Dancing for the most total viewers in head-to-head competition between 8 and 9 p.m.
Fox's New Girl, which ran just behind the Rangers in overall total viewers, again was Tuesday's heavyweight among advertiser-coveted 18-to-49-year-olds. And nothing else was really all that close.
In Wednesday's Nielsens, the Rangers ran third overall in total viewers behind Fox's two-hour American Idol (338,705) and ABC's Modern Family (264,190).
The Dallas Mavericks' virtual must-win home against Houston -- which the Mavs won -- averaged 135,482 total viewers. But in the game's closing 9:45 to 10 p.m. segment, the hoopsters outdrew all competing programming with 284,512 viewers.
Here are the local news derby results.
Tuesday
WFAA8 won at 10 p.m. in total viewers while tying CBS11 for the top spot with 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 rung up a 6 a.m. win in total viewers, but WFAA8 topped the 25-to-54 Nielsens.
WFAA8 added a 6 p.m. sweep while sharing the 5 p.m. firsts in both ratings measurements with Fox4.
Wednesday
WFAA8 continued its recent strong run at 10 p.m. with a comfortable doubleheader win.
NBC5 was tops at 6 a.m. in total viewers, with Fox4 prevailing in the 25-to-54 demographic.
Fox4 shared the 5 and 6 p.m. golds among 25-to-54-year-olds with WFAA8. In the total viewer results at those hours, Fox4 had the edge at 5 p.m. while CBS11 nipped WFAA8 at 6 p.m.