Local Nielsen ratings snapshot (Wed., Nov. 14) -- near sweep for CBS while X Factor falters
11/15/12 11:46 AM
By ED BARK
@unclebarkycom
CBS continued to prosper in prime-time, with its regular Wednesday lineup sweeping the Nielsens in total D-FW viewers while holding its own with advertiser-prized 18-to-49-year-olds.
Survivor: Philippines won the 7 p.m. hour with 220,294 total viewers before CBS drew prime-time's biggest overall crowd with Criminal Minds (323,557 viewers). CSI: Crime Scene Investigation then easily won its 9 p.m. slot with 275,368 viewers.
CSI also ran first with 18-to-49-year-olds. ABC's The Middle and Modern Family respectively won their 7 and 8 p.m. hours in this key demographic. The second half of Criminal Minds had the most 18-to-49-year-olds from 8:30 to 9 p.m. while Fox's X Factor nipped Survivor from 7:30 to 8 p.m.
It was the only good news of the night for Simon Cowell's would-be cash cow. The entire two hours of X Factor averaged just 158,337 total viewers. In its 8 to 9 p.m. portion, X Factor ran behind both Criminal Minds and NBC's Law & Order: SVU. The Middle and Modern Family also outdrew X Factor in total viewers.
ABC's Nashville, which earlier this week received a full-season order, likewise continued to struggle in D-FW. It placed fourth at 9 p.m. in both total viewers and 18-to-49-year-olds.
The CW's biggest bright spot this season, Arrow, came close to beating X Factor from 7 to 8 p.m. in the 18-to-49 demographic. And it did beat NBC's sitcom combo of Whitney and Guys with Kids, plus ABC's Neighbors (which dug a ratings valley between Middle and Modern Family).
In Wednesday's local news derby results, Fox4 chalked up six of the available eight wins while CBS11 had the other two.
Fox4 won at 6 a.m. and 5 p.m. in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. The station added 6 and 10 p.m. firsts in the 25-to-54 measurement.
CBS11 took the total viewer golds at 6 and 10 p.m.
NO 'NIGHT IN THE LIVES' FOR WEDNESDAY -- The late night newscasts on Fox4, NBC5, WFAA8 and CBS11 were more or less one and the same on Nov. 14th, with all four paying major attention to the big water main break off I-35 and Dez Bryant's "anger management" deal with the Dallas County D.A.'s office. And no single enterprise story stood out enough to merit further attention.
Maybe this whole "Night in the Lives" enterprise isn't worth any further time and effort during the dwindling days of this particular ratings "sweeps" period. Besides, I've got Ken Burns' four-hour Dust Bowl documentary film to watch and review before its Sunday premiere.
Enough said.
unclebarky@verizon.net
@unclebarkycom
CBS continued to prosper in prime-time, with its regular Wednesday lineup sweeping the Nielsens in total D-FW viewers while holding its own with advertiser-prized 18-to-49-year-olds.
Survivor: Philippines won the 7 p.m. hour with 220,294 total viewers before CBS drew prime-time's biggest overall crowd with Criminal Minds (323,557 viewers). CSI: Crime Scene Investigation then easily won its 9 p.m. slot with 275,368 viewers.
CSI also ran first with 18-to-49-year-olds. ABC's The Middle and Modern Family respectively won their 7 and 8 p.m. hours in this key demographic. The second half of Criminal Minds had the most 18-to-49-year-olds from 8:30 to 9 p.m. while Fox's X Factor nipped Survivor from 7:30 to 8 p.m.
It was the only good news of the night for Simon Cowell's would-be cash cow. The entire two hours of X Factor averaged just 158,337 total viewers. In its 8 to 9 p.m. portion, X Factor ran behind both Criminal Minds and NBC's Law & Order: SVU. The Middle and Modern Family also outdrew X Factor in total viewers.
ABC's Nashville, which earlier this week received a full-season order, likewise continued to struggle in D-FW. It placed fourth at 9 p.m. in both total viewers and 18-to-49-year-olds.
The CW's biggest bright spot this season, Arrow, came close to beating X Factor from 7 to 8 p.m. in the 18-to-49 demographic. And it did beat NBC's sitcom combo of Whitney and Guys with Kids, plus ABC's Neighbors (which dug a ratings valley between Middle and Modern Family).
In Wednesday's local news derby results, Fox4 chalked up six of the available eight wins while CBS11 had the other two.
Fox4 won at 6 a.m. and 5 p.m. in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. The station added 6 and 10 p.m. firsts in the 25-to-54 measurement.
CBS11 took the total viewer golds at 6 and 10 p.m.
NO 'NIGHT IN THE LIVES' FOR WEDNESDAY -- The late night newscasts on Fox4, NBC5, WFAA8 and CBS11 were more or less one and the same on Nov. 14th, with all four paying major attention to the big water main break off I-35 and Dez Bryant's "anger management" deal with the Dallas County D.A.'s office. And no single enterprise story stood out enough to merit further attention.
Maybe this whole "Night in the Lives" enterprise isn't worth any further time and effort during the dwindling days of this particular ratings "sweeps" period. Besides, I've got Ken Burns' four-hour Dust Bowl documentary film to watch and review before its Sunday premiere.
Enough said.
unclebarky@verizon.net