Local Nielsen ratings snapshot (Fri.-Sun., Oct. 31-Nov. 2) -- Cowboys sag, viewership lags
11/03/14 12:44 PM
By ED BARK
@unclebarkycom on Twitter
A noon start never helps, and backup quarterback Brandon Weeden was no help at all.
That combination knocked the Dallas Cowboys off their ratings game, too. Sunday’s 28-17 home loss to Arizona on Fox averaged 1,206,502 D-FW viewers after the previous two games surpassed the 1.5 million mark.
Among advertiser-coveted 18-to-49-year-olds, Cowboys-Cardinals drew 501,454 viewers. That’s not exactly “skewing old,” but is well below a 50 percent turnout.
CBS then presented the marquee New England Patriots-Denver Broncos face-off, again pitting future Hall of Famers Tom Brady and Peyton Manning and again won by the Pats. Stretching to 6:57 p.m., the game averaged 613,712 total viewers and 239,689 within the 18-to-49 motherlode.
NBC’s Sunday Night Football attraction, another bruiser between the arch rival Pittsburgh Steelers and Baltimore Ravens, ran all the way to 11:09 p.m. It drew 362,648 viewers overall, with 167,151 in the 18-to-49 age range.
The CBS Sunday prime-time lineup again held steadiest in total viewers, with CSI: Crime Scene Investigation preempted by the football over-run. 60 Minutes, which was delayed to a 7:02 p.m. start time, fared the best with 418,440 total viewers. The first half didn’t have to go against NFL football and the 7:30 to 8 p.m. portion of 60 Minutes edged ahead of Steelers-Ravens.
On Saturday, TCU’s 31-30 win at West Virginia on a game-ending field goal led the college football parade with an average of 244,090 total viewers. Shown on ABC, it ended at 6:02 p.m. Texas’ win at Texas Tech on Fox Sports 1 led Saturday’s prime-time college football attractions with 125,532 total viewers while the Dallas Mavericks’ road win at New Orleans on Fox Sports Southwest drew 62,766 viewers.
Let’s slide over to Friday’s prime-time results, where CBS won from start to stop in total viewers with its regular lineup of The Amazing Race (160,402), Hawaii Five-0 (174,350) and Blue Bloods (278,960).
Amazing Race and Blue Bloods also topped their time slots among 18-to-49-year-olds, but ABC’s Shark Tank broke through with an 8 p.m. win.
NBC appears to have a big clinker in the new Constantine. Its second episode ran a distant fourth at 9 p.m. Friday in both ratings measurements, drawing just 55,792 total viewers.
Here are Friday’s local news derby results on the second weekday of the ongoing November “sweeps” ratings competition.
Gannett8 ran first at 10 p.m. in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 and Gannett8 tied for the top spot at 6 a.m. in total viewers but Fox4 won outright among 25-to-54-year-olds.
At 5 p.m., both Fox4 and NBC5 opted for a Halloween holiday designation, meaning their Friday newscast ratings won’t be counted in the final November sweeps mix. CBS11 joined in at 6 p.m., leaving only Gannett8 to book its numbers.
This didn’t work out very well for Gannett8’s rivals. The station tied with CBS11 for the most total viewers at 5 p.m., even though NBC5 would have ranked first had the Peacock not opted out. At 6 p.m., Fox4 had the most total viewers and CBS11 ranked second ahead of Gannett8. But neither of those results count.
Gannett8 won at 5 p.m. among 25-to-54-year-olds regardless of what stations were in or out. But Fox4’s win at 6 p.m. in that demographic is negated by the holiday designation.
LOCAL NEWS NOTE: D-FW’s Telemundo39 is premiering a half-hour 4:30 p.m. Spanish language newscast, Noticiero Telemundo39 on Monday, Nov. 3rd. Enrique Teutelo and Norma Garcia are the news anchors, with Nestor Flecha handling the weather and Ramon Diaz doing the sports segments.
The newscast will originate from a new set within the Studios at DFW, which also houses corporate partner NBC5.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
A noon start never helps, and backup quarterback Brandon Weeden was no help at all.
That combination knocked the Dallas Cowboys off their ratings game, too. Sunday’s 28-17 home loss to Arizona on Fox averaged 1,206,502 D-FW viewers after the previous two games surpassed the 1.5 million mark.
Among advertiser-coveted 18-to-49-year-olds, Cowboys-Cardinals drew 501,454 viewers. That’s not exactly “skewing old,” but is well below a 50 percent turnout.
CBS then presented the marquee New England Patriots-Denver Broncos face-off, again pitting future Hall of Famers Tom Brady and Peyton Manning and again won by the Pats. Stretching to 6:57 p.m., the game averaged 613,712 total viewers and 239,689 within the 18-to-49 motherlode.
NBC’s Sunday Night Football attraction, another bruiser between the arch rival Pittsburgh Steelers and Baltimore Ravens, ran all the way to 11:09 p.m. It drew 362,648 viewers overall, with 167,151 in the 18-to-49 age range.
The CBS Sunday prime-time lineup again held steadiest in total viewers, with CSI: Crime Scene Investigation preempted by the football over-run. 60 Minutes, which was delayed to a 7:02 p.m. start time, fared the best with 418,440 total viewers. The first half didn’t have to go against NFL football and the 7:30 to 8 p.m. portion of 60 Minutes edged ahead of Steelers-Ravens.
On Saturday, TCU’s 31-30 win at West Virginia on a game-ending field goal led the college football parade with an average of 244,090 total viewers. Shown on ABC, it ended at 6:02 p.m. Texas’ win at Texas Tech on Fox Sports 1 led Saturday’s prime-time college football attractions with 125,532 total viewers while the Dallas Mavericks’ road win at New Orleans on Fox Sports Southwest drew 62,766 viewers.
Let’s slide over to Friday’s prime-time results, where CBS won from start to stop in total viewers with its regular lineup of The Amazing Race (160,402), Hawaii Five-0 (174,350) and Blue Bloods (278,960).
Amazing Race and Blue Bloods also topped their time slots among 18-to-49-year-olds, but ABC’s Shark Tank broke through with an 8 p.m. win.
NBC appears to have a big clinker in the new Constantine. Its second episode ran a distant fourth at 9 p.m. Friday in both ratings measurements, drawing just 55,792 total viewers.
Here are Friday’s local news derby results on the second weekday of the ongoing November “sweeps” ratings competition.
Gannett8 ran first at 10 p.m. in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 and Gannett8 tied for the top spot at 6 a.m. in total viewers but Fox4 won outright among 25-to-54-year-olds.
At 5 p.m., both Fox4 and NBC5 opted for a Halloween holiday designation, meaning their Friday newscast ratings won’t be counted in the final November sweeps mix. CBS11 joined in at 6 p.m., leaving only Gannett8 to book its numbers.
This didn’t work out very well for Gannett8’s rivals. The station tied with CBS11 for the most total viewers at 5 p.m., even though NBC5 would have ranked first had the Peacock not opted out. At 6 p.m., Fox4 had the most total viewers and CBS11 ranked second ahead of Gannett8. But neither of those results count.
Gannett8 won at 5 p.m. among 25-to-54-year-olds regardless of what stations were in or out. But Fox4’s win at 6 p.m. in that demographic is negated by the holiday designation.
LOCAL NEWS NOTE: D-FW’s Telemundo39 is premiering a half-hour 4:30 p.m. Spanish language newscast, Noticiero Telemundo39 on Monday, Nov. 3rd. Enrique Teutelo and Norma Garcia are the news anchors, with Nestor Flecha handling the weather and Ramon Diaz doing the sports segments.
The newscast will originate from a new set within the Studios at DFW, which also houses corporate partner NBC5.
Email comments or questions to: unclebarky@verizon.net