Local Nielsen ratings snapshot (Fri.-Sun., Oct. 5-7) -- pro pigskin again rules all
10/08/12 10:32 AM
By ED BARK
@unclebarkycom
A Cowboy-less Sunday didn't deter other pro teams from total ratings dominance.
With the Texas Rangers dismally out of the way (Friday night's last gasp ratings were posted earlier), CBS and NBC enjoyed the fruits of two marquee NFL matchups.
CBS' mid-afternoon/early evening game between Tom Brady's Patriots and Peyton Manning's Broncos led all TV attractions with an average of 578,273 D-FW viewers. NBC was close behind with its Sunday Night Football face-off between the Charges and Saints, whose Drew Brees broke Johnny Unitas' 52-year-old record by passing for a TD in his 48th consecutive game. An average of 516,315 viewers watched history being made.
Fox's Steelers-Eagles game controlled the early afternoon Nielsens with 351,094 viewers opposite CBS' Giants-Browns matchup (227,179 viewers).
Among Sunday's prime-time entertainment offerings, ABC's second episode of 666 Park Avenue deep-sized in the 9 p.m. hour by trailing competing programming on NBC, CBS and Fox in both total viewers and advertiser-prized 18-to-49-year-olds.
Saturday night was dominated by Fox's high-scoring college football circus between victorious West Virginia and Texas. The game averaged 371,746 viewers in crushing Nebraska-Ohio State on ABC (61,958) and Notre Dame-Miami on NBC (27,537).
CBS' 9 p.m. episode of Blue Bloods again drew Friday's biggest prime-time crowd, other than the Rangers on TBS. And the network's new Made in Jersey likewise managed to win its 8 p.m. slot in total viewers despite drawing barely more than half the audience for BB.
But Made in Jersey ran a distant fourth among 18-to-49-year-olds in the Big Four broadcast network universe while BB fell just a notch to second place behind NBC's Dateline.
Friday's 8 a.m. edition of KTXD-TV's (Ch. 47) The Texas Daily closed out a dispiriting week ratings-wise with more sets of "hashmarks" (no measurable audience) among both total viewers and the show's target audience of baby boomers past the age of 50. Although it's slowly improving quality-wise , Texas Daily hasn't yet registered on the Nielsen scale with its first five hours.
Here are Friday's four-way local news derby results:
WFAA8 and CBS11 tied for first in total viewers at 10 p.m. The fight for 25-to-54-year-olds (main advertiser target audience for news programming) ended in another tie for the top spot between Fox4 and WFAA8.
Fox4 ran the table at 6 a.m. and added wins at 5 p.m. in total viewers and 6 p.m. with 25-to-54-year-olds.
WFAA8 had the most total viewers at 6 p.m. while NBC5 topped the 5 p.m. field in the 25-to-54 demographic.
unclebarky@verizon.net
@unclebarkycom
A Cowboy-less Sunday didn't deter other pro teams from total ratings dominance.
With the Texas Rangers dismally out of the way (Friday night's last gasp ratings were posted earlier), CBS and NBC enjoyed the fruits of two marquee NFL matchups.
CBS' mid-afternoon/early evening game between Tom Brady's Patriots and Peyton Manning's Broncos led all TV attractions with an average of 578,273 D-FW viewers. NBC was close behind with its Sunday Night Football face-off between the Charges and Saints, whose Drew Brees broke Johnny Unitas' 52-year-old record by passing for a TD in his 48th consecutive game. An average of 516,315 viewers watched history being made.
Fox's Steelers-Eagles game controlled the early afternoon Nielsens with 351,094 viewers opposite CBS' Giants-Browns matchup (227,179 viewers).
Among Sunday's prime-time entertainment offerings, ABC's second episode of 666 Park Avenue deep-sized in the 9 p.m. hour by trailing competing programming on NBC, CBS and Fox in both total viewers and advertiser-prized 18-to-49-year-olds.
Saturday night was dominated by Fox's high-scoring college football circus between victorious West Virginia and Texas. The game averaged 371,746 viewers in crushing Nebraska-Ohio State on ABC (61,958) and Notre Dame-Miami on NBC (27,537).
CBS' 9 p.m. episode of Blue Bloods again drew Friday's biggest prime-time crowd, other than the Rangers on TBS. And the network's new Made in Jersey likewise managed to win its 8 p.m. slot in total viewers despite drawing barely more than half the audience for BB.
But Made in Jersey ran a distant fourth among 18-to-49-year-olds in the Big Four broadcast network universe while BB fell just a notch to second place behind NBC's Dateline.
Friday's 8 a.m. edition of KTXD-TV's (Ch. 47) The Texas Daily closed out a dispiriting week ratings-wise with more sets of "hashmarks" (no measurable audience) among both total viewers and the show's target audience of baby boomers past the age of 50. Although it's slowly improving quality-wise , Texas Daily hasn't yet registered on the Nielsen scale with its first five hours.
Here are Friday's four-way local news derby results:
WFAA8 and CBS11 tied for first in total viewers at 10 p.m. The fight for 25-to-54-year-olds (main advertiser target audience for news programming) ended in another tie for the top spot between Fox4 and WFAA8.
Fox4 ran the table at 6 a.m. and added wins at 5 p.m. in total viewers and 6 p.m. with 25-to-54-year-olds.
WFAA8 had the most total viewers at 6 p.m. while NBC5 topped the 5 p.m. field in the 25-to-54 demographic.
unclebarky@verizon.net