powered by FreeFind

Apple iTunes

Archives

Local Nielsen ratings snapshot (Wed., Oct. 7) -- Empire still floating all boats

By ED BARK
@unclebarkycom on Twitter
Fox’s Empire continued to double the audience for any other Wednesday prime-time attraction. The preceding Rosewood and the succeeding Fox4 local newscast were happy to lap up the carryover ratings spoils.

Empire weighed in at 488,686 D-FW viewers, with 219,123 of them in the advertiser-coveted 18-to-49-year-old demographic.

Fox’s 7 p.m. entry, the first-year drama series Rosewood, again benefited in part from viewers “warming up” their sets for Empire. Its numbers are dropping, but Rosewood still had enough juice to win its hour with 205,390 total viewers and 101,622 in the 18-to-49 demographic. Rosewood had 155,813 total viewers in its 7 to 7:15 p.m. segment. But from 7:45 to 8 p.m., with viewers primed for Empire, that number spiked up to 276,214 viewers. Rosewood also upped its 18-to-49-year-old ratings in each quarter hour.

Fox4’s 9 p.m. local news held on to the top spot in that hour with 226,637 total viewers and 88,920 in the 18-to-49 motherlode. CBS’ second episode of the medical drama Code Black finished second at 9 p.m. in both ratings measurements.

CBS’ Late Show with Stephen Colbert, whose host arguably is devoting too much time to himself and not enough to his guests, took another fearsome beating Wednesday night.

NBC’s Tonight Show Starring Jimmy Fallon continued to get his first guest -- in this case Kate Winslet -- on the air roughly 10 minutes before Colbert stopped playing with himself and welcomed Jane the Virgin star Gina Rodriguez to the desk. Fallon ended up rolling over Colbert in total viewers by a score of 106,236 to 42,494. ABC’s Jimmy Kimmel Live! ran second with 77,906 viewers.

It was far worse for Colbert in the key 18-to-49 measurement. Fallon drew 47,636, Kimmel had 22,230 and Colbert drooped to 12,703.

Here are Wednesday’s local news derby results.

TEGNA8 had the most total viewers at 10 p.m. while Fox4 won among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 swept the 6 a.m. competitions and added first place finishes at 5 and 6 p.m. in the 25-to-54 realm. NBC5 took the other two golds with total viewer wins at 5 and 6 p.m.

Email comments or questions to: unclebarky@verizon.net