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Local Nielsen ratings snapshot (Wed., March 16) -- CBS romps with total viewers, holds its own among younger ones

By ED BARK
@unclebarkycom on Twitter
CBS amassed Wednesday’s biggest overall prime-time audiences for a lineup that included the premiere of its Criminal Minds spinoff.

Survivor started off solidly, winning the 7 p.m. hour in both total D-FW viewers (184,142) and advertiser-prized 18-to-49-year-olds (63,514).

The network’s following Criminal Minds also won its time slot in total viewers (269,131) but was beaten among 18-to-49-year-olds from 8 to 8:30 p.m. by ABC’s competing Modern Family. The score was 98,447 viewers to 88,920 before Criminal Minds thumped the second half-hour of Fox’s Hell’s Kitchen while ABC’s black-ish fell to third.

Criminal Minds: Beyond Borders racked up a total viewers win at 9 p.m. with 240,802 while Fox4’s local newscast had a slight edge with 18-to-49-year-olds (63,514 to 60,338).

Elsewhere Wednesday, TEGNA8 continued to make a bed of thorns for its 4 p.m. newscast with the scantly watched 2 to 4 p.m. syndicated trio of Fab Life, The Insider and Inside Edition. All three basically flatlined with 18-to-49-year-olds and 25-to-54-year-olds (main advertiser target audience for news programming). Given next to nothing as warm-up acts, TEGNA8’s 4 p.m. news remained third in those measurements (and in total viewers as well) opposite the competing local newsers on NBC5 and CBS11.

Local stations make their own programming buys from 2 to 4 p.m. weekdays. And TEGNA8 has stuck itself with three big losers day in and day out.

Here are Wednesday’s four-way local news derby results.

TEGNA8 and CBS11 tied for the top spot at 10 p.m. in total viewers while TEGNA8 had first place to itself among 25-to-54-year-olds.

Fox4 as usual swept the 6 a.m. races and added twin wins at 5 p.m. Both of the 6 p.m. golds went to NBC5.

Email comments or questions to: unclebarky@verizon.net