Local Nielsen ratings snapshot (Thurs.-Sun., May 19-22) -- The Word: Preacher bombs in AMC opener
05/23/16 03:17 PM
By ED BARK
@unclebarkycom on Twitter
AMC’s latest blood ’n’ guts comic book adaptation played deader than most of its corpses Sunday night.
The 9 p.m. premiere of Preacher, which will be repeated next Sunday, opened with a scant 56,659 D-FW viewers and just 22,230 in the advertiser-coveted 18-to-49-year-old demographic.
Preacher no doubt will pick up more viewers via various other “platforms.” Still, that’s a terrible showing in the standard “live same night” TV measurement, particularly in the key 18-to-49 measurement. AMC’s The Walking Dead routinely picks up 8-to-10 times as many viewers in the 18-to-49 realm.
Early Sunday, CBS’ final round of the Byron Nelson golf championship peaked at 226,637 total viewers during the 5 to 5:15 portion of the playoff between winner Sergio Garcia and Brooks Koepka. A smallish percentage -- 79,392 -- were in the 18-to-49 realm. The ratings assuredly would have been considerably higher had Dallasite Jordan Spieth not fallen out of contention on the back nine. Sunday’s entire final round averaged 141,648 total viewers and 44,460 in the 18-to-49 age range.
The Sunday afternoon Texas Rangers game, a win at Houston, kept pace with the Nelson on CBS. It averaged 141,648 total viewers, with 57,163 in the 18-to-49 demographic.
TNT’s Sunday night demolition of the Golden State Warriors by the Oklahoma City Thunder led all sports programming with an average of 233,719 total viewers and 130,204 within the 18-to-49 motherlode.
Early Saturday evening, the Preakness on NBC ran from 5:52 to 5:54 p.m. after the usual lengthy buildup. From 5:45 to 6 p.m. -- Nielsen Media Research measures in 15-minute increments -- NBC had 226,637 total viewers. Exaggerator won after coming from behind to blow away Kentucky Derby champ Nyquist down the stretch.
On Friday in prime-time, CBS’ Blue Bloods had the most total viewers among the Big Four broadcast networks while NBC’s 7 to 9 p.m. episode of Grimm led among 18-to-49-year-olds. The Rangers’ series opener at Houston averaged 148,730 total viewers on FSS (just behind Blue Bloods) and 60,338 in the 18-to-49 measurement to lead all prime-time programming.
Thursday’s top prime-time draws were CBS’ rerun of The Big Bang Theory in total viewers and ESPN’s 8 to 10 p.m. portion of the Cleveland Cavaliers-Toronto Raptors playoff series among 18-to-49-year-olds.
Here are the Thursday and Friday local news derby results, with just three weekdays now remaining in the May “sweeps” ratings period.
Thursday -- NBC5 won at 10 p.m. in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 had twin wins at 6 a.m. and also swept the 5 p.m. competitions. Fox4 and TEGNA8 tied for the most total viewers at 6 p.m. while NBC5 led in the 25-to-54 demographic.
Friday -- CBS11 recorded its first sweep of the sweeps with a pair of comfy wins at 10 p.m.
Fox4 had the most total viewers at 6 a.m., but NBC5 won among 25-to-54-year-olds.
The Peacock also ran the table at 5 p.m. and drew the most 25-to-54-year-olds at 6 p.m. TEGNA8 was tops in total viewers at 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
AMC’s latest blood ’n’ guts comic book adaptation played deader than most of its corpses Sunday night.
The 9 p.m. premiere of Preacher, which will be repeated next Sunday, opened with a scant 56,659 D-FW viewers and just 22,230 in the advertiser-coveted 18-to-49-year-old demographic.
Preacher no doubt will pick up more viewers via various other “platforms.” Still, that’s a terrible showing in the standard “live same night” TV measurement, particularly in the key 18-to-49 measurement. AMC’s The Walking Dead routinely picks up 8-to-10 times as many viewers in the 18-to-49 realm.
Early Sunday, CBS’ final round of the Byron Nelson golf championship peaked at 226,637 total viewers during the 5 to 5:15 portion of the playoff between winner Sergio Garcia and Brooks Koepka. A smallish percentage -- 79,392 -- were in the 18-to-49 realm. The ratings assuredly would have been considerably higher had Dallasite Jordan Spieth not fallen out of contention on the back nine. Sunday’s entire final round averaged 141,648 total viewers and 44,460 in the 18-to-49 age range.
The Sunday afternoon Texas Rangers game, a win at Houston, kept pace with the Nelson on CBS. It averaged 141,648 total viewers, with 57,163 in the 18-to-49 demographic.
TNT’s Sunday night demolition of the Golden State Warriors by the Oklahoma City Thunder led all sports programming with an average of 233,719 total viewers and 130,204 within the 18-to-49 motherlode.
Early Saturday evening, the Preakness on NBC ran from 5:52 to 5:54 p.m. after the usual lengthy buildup. From 5:45 to 6 p.m. -- Nielsen Media Research measures in 15-minute increments -- NBC had 226,637 total viewers. Exaggerator won after coming from behind to blow away Kentucky Derby champ Nyquist down the stretch.
On Friday in prime-time, CBS’ Blue Bloods had the most total viewers among the Big Four broadcast networks while NBC’s 7 to 9 p.m. episode of Grimm led among 18-to-49-year-olds. The Rangers’ series opener at Houston averaged 148,730 total viewers on FSS (just behind Blue Bloods) and 60,338 in the 18-to-49 measurement to lead all prime-time programming.
Thursday’s top prime-time draws were CBS’ rerun of The Big Bang Theory in total viewers and ESPN’s 8 to 10 p.m. portion of the Cleveland Cavaliers-Toronto Raptors playoff series among 18-to-49-year-olds.
Here are the Thursday and Friday local news derby results, with just three weekdays now remaining in the May “sweeps” ratings period.
Thursday -- NBC5 won at 10 p.m. in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 had twin wins at 6 a.m. and also swept the 5 p.m. competitions. Fox4 and TEGNA8 tied for the most total viewers at 6 p.m. while NBC5 led in the 25-to-54 demographic.
Friday -- CBS11 recorded its first sweep of the sweeps with a pair of comfy wins at 10 p.m.
Fox4 had the most total viewers at 6 a.m., but NBC5 won among 25-to-54-year-olds.
The Peacock also ran the table at 5 p.m. and drew the most 25-to-54-year-olds at 6 p.m. TEGNA8 was tops in total viewers at 6 p.m.
Email comments or questions to: unclebarky@verizon.net