Local Nielsen ratings snapshot (Mon., May 5) -- 24 gives Fox some badly needed hours of power
05/06/14 09:44 AM
By ED BARK
@unclebarkycom on Twitter
Fox’s 2-hour return of world-saver Jack Bauer, after four seasons in hiding, gave Fox a solid one-two punch opposite formidable foes Monday night.
24: Live Another Day couldn’t quite subdue NBC’s The Voice. But it did throttle ABC’s Dancing with the Stars and CBS’ quartet of comedies during the heart of the May “sweeps” ratings period.
The Voice led from 7 to 9 p.m. with 312,457 D-FW viewers, edging 24’s 291,153. Dancing came up third with 262,748 viewers while CBS ran a distant fourth with new episodes of 2 Broke Girls (142,026), Friends with Better Lives (106,520), Mike & Molly (170,431) and a Mom repeat (99,418).
Among advertiser-coveted 18-to-49-year-olds, The Voice ruled with 169,348 viewers and 24 managed a solid second (107,471). Dancing’s first hour ran fourth behind the CBS comedies. From 8 to 9 p.m., Dancing tied Mike & Molly for a distant third in this key demographic before beating Mom outright.
NBC’s The Blacklist easily controlled the 9 p.m. hour in both total viewers (298,255) and 18-to-49-year-olds (104,214).
In Monday’s local news derby results, NBC5 had the most total viewers at 10 p.m. but Fox4 again won among 25-to-54-year-olds (main advertiser target audience for news programming). It was the fifth straight weekday that Fox4 has either won or tied for first with 25-to-54-year-olds. With 12 weekdays remaining in the May “sweeps” ratings period, the station has emerged as a legitimate threat to win at this hour in the 25-to-54 demographic for the first time ever under Fox ownership. It has never won in total viewers since Fox took over in 1995.
At 6 a.m., Fox4 beat WFAA8 by paper thin margins in both total viewers and 25-to-54-year-olds. Fox4 also swept the 5 p.m. competitions and added a 6 p.m. win with 25-to-54-year-olds. WFAA8 had the most total viewers at 6 p.m., edging NBC5.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Fox’s 2-hour return of world-saver Jack Bauer, after four seasons in hiding, gave Fox a solid one-two punch opposite formidable foes Monday night.
24: Live Another Day couldn’t quite subdue NBC’s The Voice. But it did throttle ABC’s Dancing with the Stars and CBS’ quartet of comedies during the heart of the May “sweeps” ratings period.
The Voice led from 7 to 9 p.m. with 312,457 D-FW viewers, edging 24’s 291,153. Dancing came up third with 262,748 viewers while CBS ran a distant fourth with new episodes of 2 Broke Girls (142,026), Friends with Better Lives (106,520), Mike & Molly (170,431) and a Mom repeat (99,418).
Among advertiser-coveted 18-to-49-year-olds, The Voice ruled with 169,348 viewers and 24 managed a solid second (107,471). Dancing’s first hour ran fourth behind the CBS comedies. From 8 to 9 p.m., Dancing tied Mike & Molly for a distant third in this key demographic before beating Mom outright.
NBC’s The Blacklist easily controlled the 9 p.m. hour in both total viewers (298,255) and 18-to-49-year-olds (104,214).
In Monday’s local news derby results, NBC5 had the most total viewers at 10 p.m. but Fox4 again won among 25-to-54-year-olds (main advertiser target audience for news programming). It was the fifth straight weekday that Fox4 has either won or tied for first with 25-to-54-year-olds. With 12 weekdays remaining in the May “sweeps” ratings period, the station has emerged as a legitimate threat to win at this hour in the 25-to-54 demographic for the first time ever under Fox ownership. It has never won in total viewers since Fox took over in 1995.
At 6 a.m., Fox4 beat WFAA8 by paper thin margins in both total viewers and 25-to-54-year-olds. Fox4 also swept the 5 p.m. competitions and added a 6 p.m. win with 25-to-54-year-olds. WFAA8 had the most total viewers at 6 p.m., edging NBC5.
Email comments or questions to: unclebarky@verizon.net