Local Nielsen ratings snapshot (Tues., Feb.5) -- Smash mashed
02/06/13 09:38 AM
By ED BARK
@unclebarkycom
Local NBC stations might want to consider picketing their own network after Tuesday's beyond dismal two-hour Season 2 return of Smash.
Stocked with several new cast members, most notably Jennifer Hudson in early episodes, Smash drew just 68,842 D-FW viewers in the 8 to 10 p.m. slot. And a scant 9,568 of them were in the advertiser-prized 18-to-49 age range.
How bad is that? Smash even trailed the CW's Emily Owens, M.D. and CW33's Nightcap among 18-to-49-year-olds. It also marked the third new mid-season bomb being dropped on local late night newscasts, which include NBC5's 10 p.m. edition. The other mostly ignored 9 p.m. NBC attractions are Do No Harm, which premiered Thursday, and Deception, which has failed to perform on Mondays.
As newscast warm-ups, Smash, Deception and Do No Harm are the equivalents of the frozen tundra that greeted visitors during the week of Super Bowl XLV in Jerry's Palace. NBC5 virtually has to recruit an audience from scratch. In contrast, CBS' 9 p.m. Tuesday series, Las Vegas, furnished 316,673 total viewers in the 15 minutes leading into CBS11's late night news.
In other prime-time results, CBS' NCIS (516,315 total viewers) and NCIS: Los Angeles (426,820) as usual piled up big wins from 7 to 9 p.m.
NCIS also won with 18-to-49-year-olds before Fox's New Girl ran first from 8 to 8:30 p.m. The final 90 minutes of ABC's The Bachelor then took the roses from 8:30 to 10 p.m.
Here are the local news derby results for the fourth weekday of the February "sweeps" rating period.
CBS11 had the most total viewers at 10 p.m. but was edged by WFAA8 for the top spot among 25-to-54-year-olds (main advertiser target for news programming). Saddled with Smash, NBC5 ran fourth in both measurements.
Fox4 continued its lengthy 6 a.m. winning streak -- it hasn't lost yet this year -- with another pair of first-place finishes.
WFAA8 ran the table at 5 p.m. and added a 6 p.m. gold in the 25-to-54 demographic. CBS11 nipped WFAA8 for the most viewers at 6 p.m.
unclebarky@verizon.net
@unclebarkycom
Local NBC stations might want to consider picketing their own network after Tuesday's beyond dismal two-hour Season 2 return of Smash.
Stocked with several new cast members, most notably Jennifer Hudson in early episodes, Smash drew just 68,842 D-FW viewers in the 8 to 10 p.m. slot. And a scant 9,568 of them were in the advertiser-prized 18-to-49 age range.
How bad is that? Smash even trailed the CW's Emily Owens, M.D. and CW33's Nightcap among 18-to-49-year-olds. It also marked the third new mid-season bomb being dropped on local late night newscasts, which include NBC5's 10 p.m. edition. The other mostly ignored 9 p.m. NBC attractions are Do No Harm, which premiered Thursday, and Deception, which has failed to perform on Mondays.
As newscast warm-ups, Smash, Deception and Do No Harm are the equivalents of the frozen tundra that greeted visitors during the week of Super Bowl XLV in Jerry's Palace. NBC5 virtually has to recruit an audience from scratch. In contrast, CBS' 9 p.m. Tuesday series, Las Vegas, furnished 316,673 total viewers in the 15 minutes leading into CBS11's late night news.
In other prime-time results, CBS' NCIS (516,315 total viewers) and NCIS: Los Angeles (426,820) as usual piled up big wins from 7 to 9 p.m.
NCIS also won with 18-to-49-year-olds before Fox's New Girl ran first from 8 to 8:30 p.m. The final 90 minutes of ABC's The Bachelor then took the roses from 8:30 to 10 p.m.
Here are the local news derby results for the fourth weekday of the February "sweeps" rating period.
CBS11 had the most total viewers at 10 p.m. but was edged by WFAA8 for the top spot among 25-to-54-year-olds (main advertiser target for news programming). Saddled with Smash, NBC5 ran fourth in both measurements.
Fox4 continued its lengthy 6 a.m. winning streak -- it hasn't lost yet this year -- with another pair of first-place finishes.
WFAA8 ran the table at 5 p.m. and added a 6 p.m. gold in the 25-to-54 demographic. CBS11 nipped WFAA8 for the most viewers at 6 p.m.
unclebarky@verizon.net