Local Nielsen ratings snapshot (Fri.-Sun., Dec. 12-14) -- Cowboys fly/falter/fly to new season high
12/15/14 11:18 AM
By ED BARK
@unclebarkycom on Twitter
The Dallas Cowboys’ up and down clutch win at Philadelphia on NBC’s Sunday Night Football registered super-big in the D-FW Nielsens, vaulting the game to the top of this season’s charts through 14 games of the regular season.
Running from 7:31 to 10:40 p.m., the Cowboys’ 38-27 victory over the Eagles in a battle of two 9-4 teams averaged 1,666,786 viewers, with 791,604 in the advertiser-prized 18-to-49-year-old demographic.
That unseated the previous top draw, when 1,604,020 viewers and 747,451 in the 18-to-49 realm watched Dallas upset the defending Super Bowl champion Seattle Seahawks on their home field. Fox had that game. Six of this season’s Cowboys match-ups have now surpassed the 1.5 million viewers mark. Last season, only three of the regular season’s 16 games drew 1.5 million or more viewers. Success breeds ratings contentment, and the Cowboys now are alone atop the NFC’s East division.
Rival networks might as well have put up test patterns Sunday night. The top draw opposite Cowboys-Eagles, CBS’ 8 p.m. episode of The Mentalist, had 125,532 total viewers. On ABC from 8 to 10 p.m., Barbara Walters annual “10 Most Fas-s-s-s-s-s-s-scinating People” special languished with 97,636 viewers.
Earlier Sunday, Johnny Manziel’s colossal flop in his first starting game for the Cleveland Browns averaged 467,258 total viewers on Fox. The network’s following Seahawks-49ers game then bumped up to 697,400 viewers.
On Saturday, the annual Army-Navy football game on CBS easily led all daytime programming with 132,506 viewers. NBC’s prime-time reprise of Peter Pan Live! barely registered with 27,896 viewers opposite CBS’ flotilla of holiday evergreens from 7 to 9 p.m. A second helping of Rudolph the Red-Nosed Reindeer drew 104,610 viewers before Frosty the Snowman (160,402 viewers) and Frosty Returns (118,558 viewers) both scored higher.
Friday’s most-watched prime-time attraction was CBS’ Blue Bloods in both total viewers (258,038) and with 18-to-49-year-olds (50,461).
Here are Friday’s local news derby results.
Gannett8 and CBS11 tied for the most total viewers at 10 p.m. while NBC5 won among 25-to-54-year-olds (main advertiser target audience for news programming.
Fox4 swept the 6 a.m. competitions and also had twin wins at 5 p.m.
CBS11 ran first in total viewers at 6 p.m.; Fox4 was tops with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
The Dallas Cowboys’ up and down clutch win at Philadelphia on NBC’s Sunday Night Football registered super-big in the D-FW Nielsens, vaulting the game to the top of this season’s charts through 14 games of the regular season.
Running from 7:31 to 10:40 p.m., the Cowboys’ 38-27 victory over the Eagles in a battle of two 9-4 teams averaged 1,666,786 viewers, with 791,604 in the advertiser-prized 18-to-49-year-old demographic.
That unseated the previous top draw, when 1,604,020 viewers and 747,451 in the 18-to-49 realm watched Dallas upset the defending Super Bowl champion Seattle Seahawks on their home field. Fox had that game. Six of this season’s Cowboys match-ups have now surpassed the 1.5 million viewers mark. Last season, only three of the regular season’s 16 games drew 1.5 million or more viewers. Success breeds ratings contentment, and the Cowboys now are alone atop the NFC’s East division.
Rival networks might as well have put up test patterns Sunday night. The top draw opposite Cowboys-Eagles, CBS’ 8 p.m. episode of The Mentalist, had 125,532 total viewers. On ABC from 8 to 10 p.m., Barbara Walters annual “10 Most Fas-s-s-s-s-s-s-scinating People” special languished with 97,636 viewers.
Earlier Sunday, Johnny Manziel’s colossal flop in his first starting game for the Cleveland Browns averaged 467,258 total viewers on Fox. The network’s following Seahawks-49ers game then bumped up to 697,400 viewers.
On Saturday, the annual Army-Navy football game on CBS easily led all daytime programming with 132,506 viewers. NBC’s prime-time reprise of Peter Pan Live! barely registered with 27,896 viewers opposite CBS’ flotilla of holiday evergreens from 7 to 9 p.m. A second helping of Rudolph the Red-Nosed Reindeer drew 104,610 viewers before Frosty the Snowman (160,402 viewers) and Frosty Returns (118,558 viewers) both scored higher.
Friday’s most-watched prime-time attraction was CBS’ Blue Bloods in both total viewers (258,038) and with 18-to-49-year-olds (50,461).
Here are Friday’s local news derby results.
Gannett8 and CBS11 tied for the most total viewers at 10 p.m. while NBC5 won among 25-to-54-year-olds (main advertiser target audience for news programming.
Fox4 swept the 6 a.m. competitions and also had twin wins at 5 p.m.
CBS11 ran first in total viewers at 6 p.m.; Fox4 was tops with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net