Local Nielsen ratings snapshot (Mon., March 14) -- The Bachelor dominates prime-time but NBC5 cleans up
03/15/11 01:09 PM
By ED BARK
ABC ran the ratings table in prime-time Monday with its two-hour finale of The Bachelor followed by The Bachelor: After the Final Rose and The Bachelor Makes WFAA8 Anchor John McCaa Puke.
OK, that last one's a fake, although co-anchor Shelly Slater told him she could feel his disdain for the show at the end of Monday's 10 p.m. local newscast. Atta baby, John. Right there with ya.
Anyway, Austin weasel Brad Womack gave blonde widow Emily Maynard his final rose to the tune of 325,508 D-FW viewers from 7 to 9 p.m. Then rumors that their made-for-TV love story already had ended threatened to de-petal the Final Rose hour, which held on to 283,954 viewers. But no, Brad put a big sparkler on Emily's finger, and they're supposedly going to try to work it out. Which they won't. McCaa could give a rat's assets, and so could your friendly content provider. Urp, The Bachelor also won all three prime-time hours among advertiser-craved 18-to-49-year-olds.
NBC's plucky Harry's Law otherwise rose from the ashes of the preceding The Event to finish a strong second at 9 p.m. with 256,251 total viewers. Alas,Harry's again bombed with 18-to-49-year-olds, placing a distant fourth in its time slot. It was the same story with 25-to-54-year-olds, putting NBC5's 10 p.m. newscast at a sizable disadvantage.
But eureka, the station recovered to win the late night local news race in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. WFAA8 took second place in total viewers but slid to an out-of-the-money fourth in the 25-to-54 demographic.
Fox4 regrouped at 6 a.m. with a doubleheader win after Friday's twin punchout at the hands of NBC5.
WFAA8 won at 5 p.m. in total viewers and at 6 p.m. with 25-to-54-year-olds. Monday's other local news golds went to CBS11 at 6 p.m. in total viewers and Fox4 at 5 p.m. in the 25-to-54 age range.
ABC ran the ratings table in prime-time Monday with its two-hour finale of The Bachelor followed by The Bachelor: After the Final Rose and The Bachelor Makes WFAA8 Anchor John McCaa Puke.
OK, that last one's a fake, although co-anchor Shelly Slater told him she could feel his disdain for the show at the end of Monday's 10 p.m. local newscast. Atta baby, John. Right there with ya.
Anyway, Austin weasel Brad Womack gave blonde widow Emily Maynard his final rose to the tune of 325,508 D-FW viewers from 7 to 9 p.m. Then rumors that their made-for-TV love story already had ended threatened to de-petal the Final Rose hour, which held on to 283,954 viewers. But no, Brad put a big sparkler on Emily's finger, and they're supposedly going to try to work it out. Which they won't. McCaa could give a rat's assets, and so could your friendly content provider. Urp, The Bachelor also won all three prime-time hours among advertiser-craved 18-to-49-year-olds.
NBC's plucky Harry's Law otherwise rose from the ashes of the preceding The Event to finish a strong second at 9 p.m. with 256,251 total viewers. Alas,Harry's again bombed with 18-to-49-year-olds, placing a distant fourth in its time slot. It was the same story with 25-to-54-year-olds, putting NBC5's 10 p.m. newscast at a sizable disadvantage.
But eureka, the station recovered to win the late night local news race in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. WFAA8 took second place in total viewers but slid to an out-of-the-money fourth in the 25-to-54 demographic.
Fox4 regrouped at 6 a.m. with a doubleheader win after Friday's twin punchout at the hands of NBC5.
WFAA8 won at 5 p.m. in total viewers and at 6 p.m. with 25-to-54-year-olds. Monday's other local news golds went to CBS11 at 6 p.m. in total viewers and Fox4 at 5 p.m. in the 25-to-54 age range.