Local Nielsen ratings snapshot (Tues., April 8) -- some morning glory for CW33's Eye Opener
04/09/14 10:03 AM
By ED BARK
@unclebarkycom on Twitter
The numbers for CW33’s comedy infused Eye Opener lately have been rather eye-popping.
The locally produced 5 to 8 a.m. waker-upper continues to run especially strong in its first hour. And seldom more so than in Tuesday’s D-FW Nielsens.
Among 25-to-54-year-olds, the main advertiser target audience for news programming, Eye Opener outdrew both WFAA8 and CBS11 from 5 to 6 a.m. And it tied CBS11 in the 6 to 7 a.m. hour. The program also outpointed NBC5 from 5 to 5:30 a.m. before drawing slightly fewer viewers than the Peacock from 5:30 to 6 a.m.
CW33 does even better with 18-to-49-year-olds, the main advertiser target audience for entertainment programming but a highly desirable audience no matter what the programming format. In that realm, Eye Opener beat all four of its early morning rivals, including kingpin Fox4, during the 5 to 6 a.m. hour. Here’s how it looked:
CW33 -- 42,337 viewers in the 18-to-49 age range
Fox4 -- 35,824
WFAA8 -- 29,310
NBC5 -- 26,054
CBS11 -- 6,153
Eye Opener fell to fourth place among 18-to-49-year-olds from 6 to 7 a.m., but still beat CBS11. The CW33 show also had more total viewers than CBS11 from 5 to 6 a.m. All of this bears further close watching, not only in these daily ratings reports but by the bean-counters at D-FW’s Big Four broadcast stations.
In Tuesday’s prime-time Nielsens, CBS won from start to stop in total viewers with its regular crime lineup of NCIS, NCIS: Los Angeles and Person of Interest. NBC ran first from 7 to 8:30 p.m. among 18-to-49-year-olds with The Voice and About A Boy before the second half of NCIS: Los Angeles took the top spot from 8:30 to 9 p.m. Fox4’s 9 p.m. local newscast then won at that hour.
On ESPN, UConn’s demolishment of Notre Dame in the women’s basketball title game had 85,216 total viewers while the Texas Rangers’ win at Boston averaged 99,418. Both were outdrawn by the Dallas Mavericks win over Utah on TXA21 (134,925 viewers).
Here are Tuesday’s four-way local news derby results.
NBC5 and CBS11 tied for first at 10 p.m. in total viewers, but the Peacock was alone atop the 25-to-54 heap.
Fox4 had another doubleheader win at 6 a.m. and also swept the 5 p.m. competitions. The 6 p.m. golds went to NBC5 in total viewers and Fox4 among 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
The numbers for CW33’s comedy infused Eye Opener lately have been rather eye-popping.
The locally produced 5 to 8 a.m. waker-upper continues to run especially strong in its first hour. And seldom more so than in Tuesday’s D-FW Nielsens.
Among 25-to-54-year-olds, the main advertiser target audience for news programming, Eye Opener outdrew both WFAA8 and CBS11 from 5 to 6 a.m. And it tied CBS11 in the 6 to 7 a.m. hour. The program also outpointed NBC5 from 5 to 5:30 a.m. before drawing slightly fewer viewers than the Peacock from 5:30 to 6 a.m.
CW33 does even better with 18-to-49-year-olds, the main advertiser target audience for entertainment programming but a highly desirable audience no matter what the programming format. In that realm, Eye Opener beat all four of its early morning rivals, including kingpin Fox4, during the 5 to 6 a.m. hour. Here’s how it looked:
CW33 -- 42,337 viewers in the 18-to-49 age range
Fox4 -- 35,824
WFAA8 -- 29,310
NBC5 -- 26,054
CBS11 -- 6,153
Eye Opener fell to fourth place among 18-to-49-year-olds from 6 to 7 a.m., but still beat CBS11. The CW33 show also had more total viewers than CBS11 from 5 to 6 a.m. All of this bears further close watching, not only in these daily ratings reports but by the bean-counters at D-FW’s Big Four broadcast stations.
In Tuesday’s prime-time Nielsens, CBS won from start to stop in total viewers with its regular crime lineup of NCIS, NCIS: Los Angeles and Person of Interest. NBC ran first from 7 to 8:30 p.m. among 18-to-49-year-olds with The Voice and About A Boy before the second half of NCIS: Los Angeles took the top spot from 8:30 to 9 p.m. Fox4’s 9 p.m. local newscast then won at that hour.
On ESPN, UConn’s demolishment of Notre Dame in the women’s basketball title game had 85,216 total viewers while the Texas Rangers’ win at Boston averaged 99,418. Both were outdrawn by the Dallas Mavericks win over Utah on TXA21 (134,925 viewers).
Here are Tuesday’s four-way local news derby results.
NBC5 and CBS11 tied for first at 10 p.m. in total viewers, but the Peacock was alone atop the 25-to-54 heap.
Fox4 had another doubleheader win at 6 a.m. and also swept the 5 p.m. competitions. The 6 p.m. golds went to NBC5 in total viewers and Fox4 among 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net