Local Nielsen ratings snapshot (Mon., Sept. 20) -- Dancing, Hawaii Five-0 roll while Lone Star takes a heavy hit
09/21/10 09:31 AM
By ED BARK
The new fall TV season got off to a fully loaded start Monday night, with Fox's made-in-Dallas Lone Star already in a ditch while NBC's North Texas offering, Chase, fared decently opposite CBS' far prettier Hawaii Five-0.
Although receiving almost uniformly rave reviews from TV critics, Lone Star ran a distant fourth at 8 p.m. in both total viewers and with advertiser-craved 18-to-49-year-olds.
ABC's two-hour season premiere of Dancing With the Stars, featuring Bristol ("I'm just a regular girl") Palin, fully controlled the 7 to 9 p.m. slot in both ratings measurements before CBS' re-do of Hawaii Five-0 stepped in to win the 9 p.m. hour.
NBC did OK with the twin debuts of The Event and Chase after a slow start by the season premiere of Chuck, which ran fourth across the board.
Let's go to the Nielsen numbers for the hour-by-hour D-FW breakdown in total viewers and 18-to-49-year-olds.
7 to 8 P.M.
Total Viewers
Dancing with the Stars (ABC) -- 475,041
Rules of Engagement (CBS at 7:30) -- 244,307
House (Fox) -- 203,589
How I Met Your Mother (CBS at 7) -- 196,803
Chuck (NBC) -- 149,299
18-to-49-Year-Olds
Dancing with the Stars -- 169,603
Rules of Engagement -- 133,726
How I Met Your Mother -- 127,202
House -- 107,633
Chuck -- 91,325
8 to 9 P.M.
Total Viewers
Dancing with the Stars -- 502,186
Two and a Half Men (CBS at 8) -- 318,956
Mike & Molly (CBS at 8:30) -- 264,666
The Event (NBC) -- 244,307
Lone Star (Fox) -- 156,085
18-to-49-Year-Olds
Dancing with the Stars -- 185,911
Two and a Half Men -- 159,818
The Event -- 133,726
Mike & Molly -- 120,679
Lone Star -- 68,494
9 to 10 P.M.
Total Viewers
Hawaii Five-0 (CBS) -- 352,888
Castle (ABC) -- 278,238
Chase (NBC) -- 230,734
Fox4 News -- 149,299
18-to-49-Year-Olds
Hawaii Five-0 -- 136,987
Chase -- 114,156
Castle -- 91,325
Fox4 News -- 42,401
Lone Star's dismal opening night numbers also were reflected at the national level. And of the above series, The Event is likely to benefit the most from delayed DVR viewing.
In Monday's local news derby numbers, NBC5 performed impressively at 10 p.m., winning in both total viewers (203,589) and with 25-to-54-year-olds (104,346), the main advertiser target audience for news programming on most stations.
The Peacock also ran the table at 6 a.m., edging arch rival Fox4 in both competitions.
WFAA8 swept the 5 p.m. news Nielsens and added a 6 p.m. win in total viewers. Fox4 edged WFAA8 at 6 p.m. among 25-to-54-year-olds.