Local Nielsen ratings snapshot (Mon., Aug. 24) -- back to school is mostly sunny side up for early morning newscasts
08/25/15 12:14 PM
By ED BARK
@unclebarkycom on Twitter
Three months of no school and family vacations always mean diminished ratings for D-FW’s early morning newscasts.
But whether overcast or not, the sun came up Monday with the return to classrooms and upticks in parental watching to see if anything might be amiss.
Compared to Monday, Aug. 17th, Fox4, NBC5, TEGNA8 and CBS11 all saw increases in the key 25-to-54-year-old news demographic while three of the four stations increased their total viewership from a week ago during the most-watched 6 to 7 a.m. hour. The prime beneficiary was TEGNA8, which more than doubled its audience in both ratings measurements.
Here’s a look at how they fared on what amounted to Super Bowl Monday. Plusses and minuses from the previous Monday are in parentheses.
Total Viewers
Fox4/TEGNA8 -- 88,570 (plus 26,501 & plus 53,700)
NBC5 -- 63,463 (plus 9,066)
CBS11 -- 42,541 (minus 9,764)
25-to-54-Year-Olds
TEGNA8 -- 49,192 (plus 33,190)
Fox4 -- 42,673 (plus 10,372)
NBC5 -- 31,412 (plus 2,371)
CBS11 -- 27,856 (plus 5,334)
It’s just one day, but those are quantum leaps for TEGNA8, which ran last in the two key ratings barometers on Monday, Aug. 17th. On Monday, Aug. 24th, the station went straight to the head of the class with a polished apple in hand.
In prime-time, Fox4’s 9 p.m. local newscast had the biggest overall audience with 195,272 total viewers. Among 18-to-49-year-olds (main advertiser target audience for entertainment programming), NBC’s American Ninja Warrior led with 69,384 viewers.
Here are Monday’s other four-way local news derby results.
TEGNA8 had the most total viewers at 10 p.m. while Fox4 led with 25-to-54-year-olds.
NBC5 swept the 5 p.m. competitions and also placed first at 6 p.m. in the 25-to-54 realm. CBS11 drew the most total viewers at 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Three months of no school and family vacations always mean diminished ratings for D-FW’s early morning newscasts.
But whether overcast or not, the sun came up Monday with the return to classrooms and upticks in parental watching to see if anything might be amiss.
Compared to Monday, Aug. 17th, Fox4, NBC5, TEGNA8 and CBS11 all saw increases in the key 25-to-54-year-old news demographic while three of the four stations increased their total viewership from a week ago during the most-watched 6 to 7 a.m. hour. The prime beneficiary was TEGNA8, which more than doubled its audience in both ratings measurements.
Here’s a look at how they fared on what amounted to Super Bowl Monday. Plusses and minuses from the previous Monday are in parentheses.
Total Viewers
Fox4/TEGNA8 -- 88,570 (plus 26,501 & plus 53,700)
NBC5 -- 63,463 (plus 9,066)
CBS11 -- 42,541 (minus 9,764)
25-to-54-Year-Olds
TEGNA8 -- 49,192 (plus 33,190)
Fox4 -- 42,673 (plus 10,372)
NBC5 -- 31,412 (plus 2,371)
CBS11 -- 27,856 (plus 5,334)
It’s just one day, but those are quantum leaps for TEGNA8, which ran last in the two key ratings barometers on Monday, Aug. 17th. On Monday, Aug. 24th, the station went straight to the head of the class with a polished apple in hand.
In prime-time, Fox4’s 9 p.m. local newscast had the biggest overall audience with 195,272 total viewers. Among 18-to-49-year-olds (main advertiser target audience for entertainment programming), NBC’s American Ninja Warrior led with 69,384 viewers.
Here are Monday’s other four-way local news derby results.
TEGNA8 had the most total viewers at 10 p.m. while Fox4 led with 25-to-54-year-olds.
NBC5 swept the 5 p.m. competitions and also placed first at 6 p.m. in the 25-to-54 realm. CBS11 drew the most total viewers at 6 p.m.
Email comments or questions to: unclebarky@verizon.net