Local Nielsen ratings snapshot (Tues., Sept. 2) -- extremely low turnout for Extreme Weight Loss
09/03/14 04:57 PM
By ED BARK
@unclebarkycom on Twitter
ABC’s summertime ratings woes kicked into over-drive Tuesday with a new two-hour edition of Extreme Weight Loss that just barely nudged the scale among advertiser-prized 18-to-49-year-olds.
Drawing just 35,507 D-FW viewers from 8 to 10 p.m. is bad enough -- in a market of just over 7 million. But Weight Loss had “hashmarks” (no measurable audience) all the way from 8 to 9:45 p.m. before drawing 2,931 in its final quarter-hour for an overall average of 326 viewers in this key demographic. That’s a new level of teensy for two hours of prime-time network programming in D-FW.
ABC’s preceding special on the making of the hit Disney movie Frozen managed 63,912 total viewers in the 7 p.m. hour, with 13,027 in the 18-to-49 age range.
CBS’ 7 p.m. repeat of NCIS led all prime-time shows in total viewers with 227,242. NBC’s 8 to 10 p.m. edition of America’s Got Talent was tops among 18-to-49-year-olds with 65,134. But that’s a pretty lousy number for a talent competition in its home stretch.
Also of note: Gannett8’s 6 p.m. local newscast was mostly rubbed out by an audio board crash that prompted the station to repeat ABC’s World News until 6:23 p.m. Weatherman Pete Delkus then got his forecast in before the station gave way to a three-minute bank of commercials at 6:27 p.m. World News/Gannett8 ended up running fourth at 6 p.m. in total viewers but moved up to second place with 25-to-54-year-olds (the main advertiser target audience for news programming).
Meanwhile, Fox4 capitalized in a big way at 6 p.m., with its local newscast handily beating runner-up CBS11 in total viewers and drawing well more than double the 25-to-54-year-old audience of World News/Gannett 8.
In the three other four-way local news derby competitions, NBC5 had the most total viewers at 10 p.m. while tying Fox4 for first place among 25-to-54-year-olds.
Fox4 ran the table at 6 a.m. and Gannett8 did likewise at 5 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
ABC’s summertime ratings woes kicked into over-drive Tuesday with a new two-hour edition of Extreme Weight Loss that just barely nudged the scale among advertiser-prized 18-to-49-year-olds.
Drawing just 35,507 D-FW viewers from 8 to 10 p.m. is bad enough -- in a market of just over 7 million. But Weight Loss had “hashmarks” (no measurable audience) all the way from 8 to 9:45 p.m. before drawing 2,931 in its final quarter-hour for an overall average of 326 viewers in this key demographic. That’s a new level of teensy for two hours of prime-time network programming in D-FW.
ABC’s preceding special on the making of the hit Disney movie Frozen managed 63,912 total viewers in the 7 p.m. hour, with 13,027 in the 18-to-49 age range.
CBS’ 7 p.m. repeat of NCIS led all prime-time shows in total viewers with 227,242. NBC’s 8 to 10 p.m. edition of America’s Got Talent was tops among 18-to-49-year-olds with 65,134. But that’s a pretty lousy number for a talent competition in its home stretch.
Also of note: Gannett8’s 6 p.m. local newscast was mostly rubbed out by an audio board crash that prompted the station to repeat ABC’s World News until 6:23 p.m. Weatherman Pete Delkus then got his forecast in before the station gave way to a three-minute bank of commercials at 6:27 p.m. World News/Gannett8 ended up running fourth at 6 p.m. in total viewers but moved up to second place with 25-to-54-year-olds (the main advertiser target audience for news programming).
Meanwhile, Fox4 capitalized in a big way at 6 p.m., with its local newscast handily beating runner-up CBS11 in total viewers and drawing well more than double the 25-to-54-year-old audience of World News/Gannett 8.
In the three other four-way local news derby competitions, NBC5 had the most total viewers at 10 p.m. while tying Fox4 for first place among 25-to-54-year-olds.
Fox4 ran the table at 6 a.m. and Gannett8 did likewise at 5 p.m.
Email comments or questions to: unclebarky@verizon.net