Local Nielsen ratings snapshot (Tues, Oct. 30) -- improbable Mavs win witnessed by smallish crowd
10/31/12 09:47 AM
By ED BARK
@unclebarkycom
The undermanned Dallas Mavericks manned up to stun the star-studded Los Angeles Lakers in both teams' season opener late Tuesday night.
Not a lot of viewers went along for the ride. The Mavs' 99-91 win averaged 144,568 D-FW viewers on TNT, with a peak crowd of 199,642 for the opening 15-minute segment. The final full 15-minute increment, from midnight to 12:15 a.m., drew 130,800 viewers. Better than half the overall audience hit the advertiser-prized 18-to-49-year-old motherlode, though. So that's a plus.
Tuesday's biggest draw in total viewers, the second half of NBC's The Voice, had a crowd of 371,747 from 8 to 9 p.m. That was just a bit better than CBS' competing NCIS: Los Angeles (364,863 viewers).
CBS' NCIS won the 7 p.m. hour with 357,978 viewers, beating both the first half of The Voice and ABC's Dancing with the Stars results show (goodbye, Sabrina Bryan with Emmitt Smith still a contender). CBS' Vegas had the most viewers at 9 p.m., with 282,252.
ABC's 8:30 p.m. episode of Don't Trust the B -- in Apartment 23 had the smallest audience among the Big Four broadcast networks with just 55,074.
NBC paced the ratings among advertiser-prized 18-to-49-year-olds, sweeping prime-time with The Voice and a 9 p.m. Hurricane Sandy special that easily outdrew ABC's.
Over on KTXD-TV (Ch. 47), an on-camera reunion of former WFAA8 stalwarts Tracy Rowlett, Iola Johnson and Troy Dungan failed to move the Nielsen needle. Their appearance on The Texas Daily, for the first time in more than 27 years, had "hashmarks" (no measurable audience) for the live 8 a.m. edition and 2,065 total viewers for the 6 p.m. repeat.
In Tuesday's four-way local news derby results, CBS11 rolled to a comfortable win in total viewers but NBC5 ran first with 25-to-54-year-olds, the main advertiser target audience for news programming.
Otherwise it was mostly Fox4's day. The station swept both the 6 a.m. and 5 p.m. competitions while adding a 6 p.m. gold in the 25-to-54 measurement. WFAA8 was tops at 6 p.m. in total viewers.
Rebecca Miller says goodbye -- As previously posted, CW33 meteorologist Rebecca Miller will not be a part of the station's new comedy-laced 9 p.m. Nightcap News, scheduled to launch on Thursday, Nov. 1st. Tuesday turned out to be her last day at the station, although she'll be paid for the rest of her contract, which expires in January.
In a goodbye note to CW33 staffers, Miller said in part: "I have so much to be thankful for here, and it is with sadness but understanding that I'm leaving. You are embarking on what I hope will be a very successful venture for everyone. It's okay that I'm not quite what you need at this time, but I'm more than happy to keep in touch with everyone and help you any way I can."
Miller said she has no firm future plans in terms of full-time employment, but will be making former NBC5 colleague Tammy Dombeck's wedding cake in December. (They were together for many years on the station's early morning news program, with Miller forecasting and Dombeck the traffic reporter.)
Miller said she'll also be working with the North Central Texas Council on Governments to install radar "in every single county so you all know what's going on next time 17 tornadoes hit us in one day." And she'll continue with her Living Natural First radio show Sundays on WBAP (820 AM) from noon to 1 p.m.
unclebarky@verizon.net
@unclebarkycom
The undermanned Dallas Mavericks manned up to stun the star-studded Los Angeles Lakers in both teams' season opener late Tuesday night.
Not a lot of viewers went along for the ride. The Mavs' 99-91 win averaged 144,568 D-FW viewers on TNT, with a peak crowd of 199,642 for the opening 15-minute segment. The final full 15-minute increment, from midnight to 12:15 a.m., drew 130,800 viewers. Better than half the overall audience hit the advertiser-prized 18-to-49-year-old motherlode, though. So that's a plus.
Tuesday's biggest draw in total viewers, the second half of NBC's The Voice, had a crowd of 371,747 from 8 to 9 p.m. That was just a bit better than CBS' competing NCIS: Los Angeles (364,863 viewers).
CBS' NCIS won the 7 p.m. hour with 357,978 viewers, beating both the first half of The Voice and ABC's Dancing with the Stars results show (goodbye, Sabrina Bryan with Emmitt Smith still a contender). CBS' Vegas had the most viewers at 9 p.m., with 282,252.
ABC's 8:30 p.m. episode of Don't Trust the B -- in Apartment 23 had the smallest audience among the Big Four broadcast networks with just 55,074.
NBC paced the ratings among advertiser-prized 18-to-49-year-olds, sweeping prime-time with The Voice and a 9 p.m. Hurricane Sandy special that easily outdrew ABC's.
Over on KTXD-TV (Ch. 47), an on-camera reunion of former WFAA8 stalwarts Tracy Rowlett, Iola Johnson and Troy Dungan failed to move the Nielsen needle. Their appearance on The Texas Daily, for the first time in more than 27 years, had "hashmarks" (no measurable audience) for the live 8 a.m. edition and 2,065 total viewers for the 6 p.m. repeat.
In Tuesday's four-way local news derby results, CBS11 rolled to a comfortable win in total viewers but NBC5 ran first with 25-to-54-year-olds, the main advertiser target audience for news programming.
Otherwise it was mostly Fox4's day. The station swept both the 6 a.m. and 5 p.m. competitions while adding a 6 p.m. gold in the 25-to-54 measurement. WFAA8 was tops at 6 p.m. in total viewers.
Rebecca Miller says goodbye -- As previously posted, CW33 meteorologist Rebecca Miller will not be a part of the station's new comedy-laced 9 p.m. Nightcap News, scheduled to launch on Thursday, Nov. 1st. Tuesday turned out to be her last day at the station, although she'll be paid for the rest of her contract, which expires in January.
In a goodbye note to CW33 staffers, Miller said in part: "I have so much to be thankful for here, and it is with sadness but understanding that I'm leaving. You are embarking on what I hope will be a very successful venture for everyone. It's okay that I'm not quite what you need at this time, but I'm more than happy to keep in touch with everyone and help you any way I can."
Miller said she has no firm future plans in terms of full-time employment, but will be making former NBC5 colleague Tammy Dombeck's wedding cake in December. (They were together for many years on the station's early morning news program, with Miller forecasting and Dombeck the traffic reporter.)
Miller said she'll also be working with the North Central Texas Council on Governments to install radar "in every single county so you all know what's going on next time 17 tornadoes hit us in one day." And she'll continue with her Living Natural First radio show Sundays on WBAP (820 AM) from noon to 1 p.m.
unclebarky@verizon.net