Latest NBC5/DMN content-sharing initiative gives Dave Lieber's The Watchdog column some TV time

By ED BARK
@unclebarkycom on Twitter
Upsides to content-sharing? Here’s one.

Dave Lieber, whose The Watchdog column deservedly has gained quick traction at The Dallas Morning News, will be getting his own weekly mini-segment with the newspaper’s TV partner, NBC5.

As you can see from the above picture, he’ll be an 11:20 a.m. staple on the station’s Monday 11 a.m. newscasts. (Note: it’s not an actual billboard. The Watchdog staff made it from the photo-play website makesweet.com.)

Lieber, in a message to unclebarky.com, says he’ll be getting two to three minutes to discuss his Sunday Watchdog column. “Only waited 40 years for this,” Lieber says.

This will be officially announced on Monday morning, Sept. 8th. But Lieber gave unclebarky.com the OK to put it out ahead of time.

Lieber’s most recent Sunday column details continuing client complaints about DART’s paratransit operation, which transports disabled and elderly riders. His columns are informative and often provocative. He digs hard in his efforts to “shine light on questionable practices in business and government.”

NBC5 could have a major asset in Lieber, whose role with the station easily could be expanded after both parties initially dip their toes. A bigger role on the NBC-owned station’s one-hour 4 p.m. newscasts, which currently lead CBS11 and Gannett8 in the D-FW Nielsen ratings, would seem to be a logical next step.

NBC5 and the DMN became content-sharing partners after the newspaper ended its longtime synergistic relationship with Gannett8. The ABC station then cut a similar deal with Fort Worth’s Star-Telegram.

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