Local Nielsen ratings snapshot (Tues., March 12) -- CBS/Fox trade prime-time sweeps
03/13/13 09:36 AM
By ED BARK
@unclebarkycom
Two helpings of tyrannical Gordon Ramsay's Hell's Kitchen gave Fox a feast of advertiser-prized 18-to-49-year-olds Tuesday while CBS prevailed in total viewers with two repeats and a new Golden Boy.
These weren't just any old repeats, though. They were NCIS franchise repeats. So the original NCIS racked up prime-time's biggest overall audience (289,136 D-FW viewers) while its spinoff, NCIS: Los Angeles, won the 8 p.m. slot with 282,252 viewers.
A first-run episode of Golden Boy, now staying on Tuesdays instead of moving to Fridays, ran first at 9 p.m. with 220,294 viewers.
Hell's Kitchen dominated the 18-to-49 Nielsens, with its second hour at 8 p.m. drawing the night's biggest haul of 111,629. Fox4's 9 p.m. local newscast then won its slot by edging Golden Boy. NCIS dropped all the way to fourth in this key demographic during the 7 p.m. hour.
During daytime hours, D magazine's double shot of D: The Broadcast and D Living continued to chalk up "hashmarks" (no measurable audience) from 9 to 11 a.m. on KTXD-TV (Ch. 47). The station's 6 p.m. live edition of The Texas Daily and its 9:30 p.m. reprise also come up empty on Nielsen's scorecards.
CW33's 9 p.m. comedy newscast, Nightcap, fared little better, with 6,884 total viewers (in a market of 6.88 million) and hashmarks in the 18-to-49 demographic.
WFAA8's long-running Good Morning Texas also showed scant signs of life at 9 a.m., running far behind competing network and syndicated programming with just 20,653 viewers and 3,189 in the 18-to-49 age range.
It's tough for local programming, other than conventional newscasts, to gain any traction in today's very crowded D-FW market. But don't blame the messenger. We report the ratings ups as well. There just haven't been any lately.
On to the four-way local news derby results, where CBS11 ran the table at 10 p.m. with wins in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 notched another pair of wins at 6 a.m. while also running first at 5 and 6 p.m. with 25-to-54-year-olds.
NBC5 had the most total viewers at both 5 and 6 p.m.
unclebarky@verizon.net
@unclebarkycom
Two helpings of tyrannical Gordon Ramsay's Hell's Kitchen gave Fox a feast of advertiser-prized 18-to-49-year-olds Tuesday while CBS prevailed in total viewers with two repeats and a new Golden Boy.
These weren't just any old repeats, though. They were NCIS franchise repeats. So the original NCIS racked up prime-time's biggest overall audience (289,136 D-FW viewers) while its spinoff, NCIS: Los Angeles, won the 8 p.m. slot with 282,252 viewers.
A first-run episode of Golden Boy, now staying on Tuesdays instead of moving to Fridays, ran first at 9 p.m. with 220,294 viewers.
Hell's Kitchen dominated the 18-to-49 Nielsens, with its second hour at 8 p.m. drawing the night's biggest haul of 111,629. Fox4's 9 p.m. local newscast then won its slot by edging Golden Boy. NCIS dropped all the way to fourth in this key demographic during the 7 p.m. hour.
During daytime hours, D magazine's double shot of D: The Broadcast and D Living continued to chalk up "hashmarks" (no measurable audience) from 9 to 11 a.m. on KTXD-TV (Ch. 47). The station's 6 p.m. live edition of The Texas Daily and its 9:30 p.m. reprise also come up empty on Nielsen's scorecards.
CW33's 9 p.m. comedy newscast, Nightcap, fared little better, with 6,884 total viewers (in a market of 6.88 million) and hashmarks in the 18-to-49 demographic.
WFAA8's long-running Good Morning Texas also showed scant signs of life at 9 a.m., running far behind competing network and syndicated programming with just 20,653 viewers and 3,189 in the 18-to-49 age range.
It's tough for local programming, other than conventional newscasts, to gain any traction in today's very crowded D-FW market. But don't blame the messenger. We report the ratings ups as well. There just haven't been any lately.
On to the four-way local news derby results, where CBS11 ran the table at 10 p.m. with wins in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 notched another pair of wins at 6 a.m. while also running first at 5 and 6 p.m. with 25-to-54-year-olds.
NBC5 had the most total viewers at both 5 and 6 p.m.
unclebarky@verizon.net