Local Nielsen ratings snapshot (Wed., April 11) -- Idol holds steady, Rangers still score despite late-inning swoon
04/12/12 01:27 PM
By ED BARK
Fox's American Idol again controlled the 7 to 9 p.m. slot Wednesday before the Texas Rangers rode into first place in the closing hour of prime-time.
Idol, with McKinney's Hollie Cavanaugh still in the running, rolled up 440,317 D-FW viewers while also calling the tune with advertiser-favored 18-to-49-year-olds.
The 9 to 10 p.m. portion of Fox Sports Southwest's Rangers-Mariners game then drew 291,286 total viewers to out-score Fox4's runner-up local newscast (243,868 viewers). Baseball barely beat Fox4 in the 18-to-49 demographic during that hour. The game overall averaged 264,190 total viewers while stretching to 10:28 p.m. By that time the Rangers had blown a 3-1 ninth inning lead before losing 4-3.
ABC's premiere of Don't Trust the B ---- In Apartment 23 had lackluster results in the 8:30 p.m. slot following a new episode of the network's Modern Family. It inherited 243,868 total viewers before falling to 94,837. That was good enough only to beat the second half of NBC's yet again relocated Rock Center with Brian Williams. Don't Trust the B finished in the same spot with 18-to-49-year-olds.
The Peacock's second episode of Best Friends Forever, airing at 7:30 p.m., deep-sixed to just 20,322 total viewers, with a likewise minuscule 9,609 in the 18-to-49 age range. With the May "sweeps" ratings period nearing, it could be Best Friends never more by next Wednesday. It's not a good sign when 90-year-old Betty White's preceding Off Their Rockers episode draws more than five times as many 18-to-49-year-olds (54,439).
In Wednesday's local news derby results, CBS11 edged Fox4 for the most viewers at 10 p.m. while Fox4 won by a wide margin with 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 ran first at 6 a.m. in total viewers, but NBC5 was tops among 25-to-54-year-olds, nipping WFAA8.
The Peacock also won at 5 p.m. in the 25-to-54 demographic while sharing first place with WFAA8 in the total viewer Nielsens.
CBS11 had the most total viewers at 6 p.m., with Fox4 taking the 25-to-54 gold.
Fox's American Idol again controlled the 7 to 9 p.m. slot Wednesday before the Texas Rangers rode into first place in the closing hour of prime-time.
Idol, with McKinney's Hollie Cavanaugh still in the running, rolled up 440,317 D-FW viewers while also calling the tune with advertiser-favored 18-to-49-year-olds.
The 9 to 10 p.m. portion of Fox Sports Southwest's Rangers-Mariners game then drew 291,286 total viewers to out-score Fox4's runner-up local newscast (243,868 viewers). Baseball barely beat Fox4 in the 18-to-49 demographic during that hour. The game overall averaged 264,190 total viewers while stretching to 10:28 p.m. By that time the Rangers had blown a 3-1 ninth inning lead before losing 4-3.
ABC's premiere of Don't Trust the B ---- In Apartment 23 had lackluster results in the 8:30 p.m. slot following a new episode of the network's Modern Family. It inherited 243,868 total viewers before falling to 94,837. That was good enough only to beat the second half of NBC's yet again relocated Rock Center with Brian Williams. Don't Trust the B finished in the same spot with 18-to-49-year-olds.
The Peacock's second episode of Best Friends Forever, airing at 7:30 p.m., deep-sixed to just 20,322 total viewers, with a likewise minuscule 9,609 in the 18-to-49 age range. With the May "sweeps" ratings period nearing, it could be Best Friends never more by next Wednesday. It's not a good sign when 90-year-old Betty White's preceding Off Their Rockers episode draws more than five times as many 18-to-49-year-olds (54,439).
In Wednesday's local news derby results, CBS11 edged Fox4 for the most viewers at 10 p.m. while Fox4 won by a wide margin with 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 ran first at 6 a.m. in total viewers, but NBC5 was tops among 25-to-54-year-olds, nipping WFAA8.
The Peacock also won at 5 p.m. in the 25-to-54 demographic while sharing first place with WFAA8 in the total viewer Nielsens.
CBS11 had the most total viewers at 6 p.m., with Fox4 taking the 25-to-54 gold.