Local Nielsen ratings snapshot (Tues.-Wed., Feb. 27-28) -- Fox gets re-rescued by 9-1-1 while Fox4 also celebrates with a double grand slam in Wednesday's local news derby
03/01/18 02:22 PM
By ED BARK
@unclebarkycom on Twitter
A new post-Olympics episode of midseason’s biggest hit resuscitated Fox Wednesday night while also lifting Fox4’s 9 p.m. local newscast to the top spot at that hour.
9-1-1 drew 249,274 D-FW viewers and 78,015 in the advertiser-prized 18-to-49-year-old demographic to whip all competing programming at 8 p.m. Fox4’s news then jumped to 263,518 total viewers while also taking the 9 p.m. top spot with 18-to-49ers (68,653).
Wednesday’s 7 p.m. hour went to the return of CBS’ Survivor, with its opening hour pulling in 199,419 total viewers and 71,774 within the 18-to-49 realm before falling off sharply from 8 to 9 p.m. opposite 9-1-1.
NBC and CBS shared Tuesday’s prime-time spoils. The Peacock’s The Voice edged CBS’ NCIS in total viewers from 7 to 8 p.m. by a score of 348,983 to 341,861.
CBS’ Bull then won in total viewers at 8 p.m., nipping NBC’s This Is Us (327,617 to 320,495). CBS had an easier time at 9 p.m., with NCIS: New Orleans a comfortable winner with 284,884 viewers.
Paced by This Is Us, NBC otherwise ran the prime-time table among 18-to-49-year-olds. This Is Us easily ranked as the team leader with 146,668 viewers in this key demographic.
Here are the four-way local news derby results for Tuesday and Wednesday.
Tuesday -- CBS11 sniffed the rarefied air of twin wins at 10 p.m. in total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming). That hasn’t happened in a while, and points to the continued value of strong lead-in programming, even though NBC’s Chicago Med knocked CBS’ NCIS: New Orleans to the runner-up spot at 9 p.m. among 25-to-54-year-olds.
Fox4 as usual swept the 6 a.m. competitions while also running first at both 5 and 6 p.m. with 25-to-54-year-olds. In total viewers, TEGNA8 ranked No. 1 at 5 p.m. and tied Fox4 for the top spot at 6 p.m.
Wednesday -- On the final day of the Winter Olympics-skewed February “sweeps” ratings period, Fox4 kicked it from start to finish. The station enjoyed an exceedingly rare double grand slam by winning at 6 a.m. and at 5, 6 and 10 p.m. in both ratings measurements.
What’s more, the 7 to 9 a.m. portion of Fox4’s Good Day again pummeled the three network morning shows across the board. Add those aforementioned 9 p.m. newscast wins versus network entertainment programming and you’re looking at total news dominance.
It’s now up to Fox4 management to step up and toss a little in-station party. Ice cream social? Taco bar? Open bar? Unclebarky.com has spoken.
NOTE TO READERS: Due to the heavy influence of NBC’s 18 nights of Olympics coverage, we’re going to bypass a report on the February results. The May “sweeps” will be a far more accurate test of where Fox4, NBC5, TEGNA8 and CBS11 stand in the never-ending effort to one-up each other.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
A new post-Olympics episode of midseason’s biggest hit resuscitated Fox Wednesday night while also lifting Fox4’s 9 p.m. local newscast to the top spot at that hour.
9-1-1 drew 249,274 D-FW viewers and 78,015 in the advertiser-prized 18-to-49-year-old demographic to whip all competing programming at 8 p.m. Fox4’s news then jumped to 263,518 total viewers while also taking the 9 p.m. top spot with 18-to-49ers (68,653).
Wednesday’s 7 p.m. hour went to the return of CBS’ Survivor, with its opening hour pulling in 199,419 total viewers and 71,774 within the 18-to-49 realm before falling off sharply from 8 to 9 p.m. opposite 9-1-1.
NBC and CBS shared Tuesday’s prime-time spoils. The Peacock’s The Voice edged CBS’ NCIS in total viewers from 7 to 8 p.m. by a score of 348,983 to 341,861.
CBS’ Bull then won in total viewers at 8 p.m., nipping NBC’s This Is Us (327,617 to 320,495). CBS had an easier time at 9 p.m., with NCIS: New Orleans a comfortable winner with 284,884 viewers.
Paced by This Is Us, NBC otherwise ran the prime-time table among 18-to-49-year-olds. This Is Us easily ranked as the team leader with 146,668 viewers in this key demographic.
Here are the four-way local news derby results for Tuesday and Wednesday.
Tuesday -- CBS11 sniffed the rarefied air of twin wins at 10 p.m. in total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming). That hasn’t happened in a while, and points to the continued value of strong lead-in programming, even though NBC’s Chicago Med knocked CBS’ NCIS: New Orleans to the runner-up spot at 9 p.m. among 25-to-54-year-olds.
Fox4 as usual swept the 6 a.m. competitions while also running first at both 5 and 6 p.m. with 25-to-54-year-olds. In total viewers, TEGNA8 ranked No. 1 at 5 p.m. and tied Fox4 for the top spot at 6 p.m.
Wednesday -- On the final day of the Winter Olympics-skewed February “sweeps” ratings period, Fox4 kicked it from start to finish. The station enjoyed an exceedingly rare double grand slam by winning at 6 a.m. and at 5, 6 and 10 p.m. in both ratings measurements.
What’s more, the 7 to 9 a.m. portion of Fox4’s Good Day again pummeled the three network morning shows across the board. Add those aforementioned 9 p.m. newscast wins versus network entertainment programming and you’re looking at total news dominance.
It’s now up to Fox4 management to step up and toss a little in-station party. Ice cream social? Taco bar? Open bar? Unclebarky.com has spoken.
NOTE TO READERS: Due to the heavy influence of NBC’s 18 nights of Olympics coverage, we’re going to bypass a report on the February results. The May “sweeps” will be a far more accurate test of where Fox4, NBC5, TEGNA8 and CBS11 stand in the never-ending effort to one-up each other.
Email comments or questions to: unclebarky@verizon.net