powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Mon.-Sun., April 3-9) -- a big post-road trip catchup, topped by The Masters

@unclebarkycom on Twitter
Didja miss me? Don’t answer that. But a long and winding road trip is now in the rear view mirror. So it’s time for a catchup round.

Sunday’s final round of The Masters on CBS began as another prime opportunity for Dallasite Jordan Spieth to win his second green jacket. But in an echo of last spring’s collapse, he quickly played himself out of contention while Sergio Garcia at last conquered his nerves and won his first Major.

Garcia dropped his winning birdie putt at precisely 6:30 p.m. on the first playoff hole to beat Justin Rose. That made it five-and-a-half hours of continuous drama after CBS began its coverage at 1 p.m. The Masters averaged 210,862 D-FW viewers during that period, with a peak audience of 327,200 for the closing 15 minutes.

That’s dramatically down from 2016, when the final round of The Masters drew 325,790 total viewers with a high point of 460,356. But Spieth remained in contention throughout after blowing a 5-shot lead going into the final nine holes. That obviously made a big difference in terms of local audience interest.

Saturday’s third round of The Masters, which ended with Spieth just two shots behind the leader, averaged 130,880 total viewers. This again was a deep dip from last year’s penultimate round (an average of 240,802 viewers).

Friday’s prime-time programming was paced by CBS’ 8 p.m. episode of Hawaii Five-0 in total viewers (196,320) while NBC’s 8 to 10 p.m. edition of Dateline led among advertiser-prized 18-to-49-year-olds with 70,556.

The Dallas Mavericks and San Antonio Spurs, playing on TXA21 with a parade of reserves, epitomized the Mavs’ pitiful season with an average of 14,542 total viewers, including 9,621 in the 18-to-49 age range.

Thursday’s runaway prime-time leader, CBS’ The Big Bang Theory, drew 349,013 total viewers and 115,456 within the 18-to-49 motherlode.

On Wednesday night, Fox’s Empire cleaned up with 254,489 total viewers 102,627 in the 18-to-49 realm. Both were prime-time’s best showings.

Moving on to Tuesday, where CBS swept prime-time in total viewers with its regular lineup of NCIS (349,013), Bull (276,301) and NCIS: New Orleans (181,778). NBC’s The Voice ranked as the top overall draw with 18-to-49-year-olds (70,556) before Fox’s Prison Break and Fox4’s local newscast took over from 8 to 10 p.m. with respective totals of 51,314 and 44,899 viewers.

CBS reigned on Monday night with North Carolina’s win over Gonzaga in the NCAA basketball tournament championship game. It averaged 385,368 total viewers and 157,148 within the 18-to-49-year-old sweet spot.

Finally, here are the Monday through Friday local news derby results.

Monday -- NBC5 swept a downsized three-way race at 10 p.m. in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 had twin wins at 6 a.m. and 5 p.m. while TEGNA8 ran the table at 6 p.m.

Tuesday -- NBC5 won in total viewers at 10 p.m., but Fox4 drew the most 25-to-54-year-olds.

Fox4 again swept the 6 a.m. competitions while the 6 p.m. golds were split between NBC5 in total viewers and TEGNA8 among 25-to-54-year-olds.

Fox4 and TEGNA8 tied for the top spot at 5 p.m. in total viewers; NBC5 had first place to itself with 25-to-54-year-olds.

Wednesday -- The Peacock and TEGNA8 shared first place at 10 p.m. in total viewers while Fox4 won among 25-to-54-year-olds.

Fox4 continued to enjoy itself at 6 a.m. with another sweep. And NBC5 dominated the early evening hours by running the table at both 5 and 6 p.m.

Thursday -- TEGNA8 won at 10 p.m. in total viewers and Fox4 drew the most 25-to-54-year-olds.

Fox4 again swept the 6 a.m. competitions while NBC5 did likewise at 5 p.m. NBC5 also had the most total viewers at 6 p.m. and shared the top spot with Fox4 among 25-to-54-year-olds. Of note: TEGNA8 registered “hashmarks” (no measurable audience) at 5 p.m. in the 25-to-54-year-old demographic. Which perhaps prompted a few spit takes.

Friday -- NBC5 swept the 10 p.m. competitions and also had twin wins at 6 p.m.

Fox4 won in total viewers at 6 a.m. but was beaten by a hair among 25-to-54-year-olds by NBC5. The two stations also battled at 5 p.m., with NBC5 tops in total viewers and Fox4 winning with 25-to-54-year-olds.

All of this left nothing to show for CBS11, which was shut out in 40 competitions for the No. 1 spots at 6 a.m. and at 5, 6 and 10 p.m. With the May “sweeps” ratings period looming, the station has miles to go across the board.

Email comments or questions to: unclebarky@verizon.net