Local Nielsen ratings snapshot (Wed.-Sun., Nov. 27-Dec. 1) -- CBS hoardes holiday weekend football spoils with Cowboys, Auburn-Bama, Broncos-Chiefs
12/02/13 10:46 AM
By ED BARK
@unclebarkycom on Twitter
Led by the Cowboys-Raiders game, CBS played the field with three marquee football match-ups during the Thanksgiving holiday weekend.
The Cowboys annual Drumstick Bowl (unofficial title) of course drew the biggest crowd, with Dallas’ win over Oakland averaging 1,455,767 D-FW viewers Thursday. That vaulted it into third place among this season’s 12 regular season game. Cowboys-Raiders nipped the Sunday, Nov. 24th Cowboys-Giants game on Fox, which had 1,448,665 viewers.
CBS also basked in Saturday’s beyond incredible Auburn-Alabama finish in their high-stakes Iron Bowl square-off. It averaged 376,369 viewers to easily beat all competing programming in mid-afternoon/early evening hours.
(Those tuned in were jolted to varying degrees by CBS11’s abrupt transition from an in-progress, post-game interview to a car commercial followed by a Medicare infomercial. Reached Monday, a CBS11 spokesperson characterized it as a “local miscue” while declining to comment further.)
The football world then turned to Sunday’s Denver Broncos-Kansas City Chiefs game on CBS. The ratings cash register spun to the tune of 632,016 viewers, making it the day’s top NFL attraction. The New York Giants-Washington Redskins match-up on NBC’s Sunday Night Football came in second with 489,990 viewers.
AMC’s Sunday night “fall finale” of The Walking Dead drew 347,964 viewers in the 8 p.m. hour. But among advertiser-prized 18-to-49-year-olds, it beat everything in sight from 8 to 9 p.m. with 273,563 viewers in this key demographic. That’s a phenomenal percentage.
On ABC Sunday night, the new movie Christmas In Conway drew 191,735 total viewers. Just 39,080 were in the 18-to-49 demographic.
ABC’s 90-minute Lady Gaga and the Muppets Holiday Spectacular ended up as Thanksgiving night’s reigning ratings turkey. It drew just 56,810 total viewers opposite NBC’s league-leading Baltimore Ravens-Pittsburgh Steelers game (376,369 viewers).
In local news derby results, . . . well, there were none. All four major combatants -- Fox4, NBC5, WFAA8, CBS11 -- took weekday holiday exemptions from Wednesday through Friday.
We’ll have the complete November “sweeps” local newscast results later Monday.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Led by the Cowboys-Raiders game, CBS played the field with three marquee football match-ups during the Thanksgiving holiday weekend.
The Cowboys annual Drumstick Bowl (unofficial title) of course drew the biggest crowd, with Dallas’ win over Oakland averaging 1,455,767 D-FW viewers Thursday. That vaulted it into third place among this season’s 12 regular season game. Cowboys-Raiders nipped the Sunday, Nov. 24th Cowboys-Giants game on Fox, which had 1,448,665 viewers.
CBS also basked in Saturday’s beyond incredible Auburn-Alabama finish in their high-stakes Iron Bowl square-off. It averaged 376,369 viewers to easily beat all competing programming in mid-afternoon/early evening hours.
(Those tuned in were jolted to varying degrees by CBS11’s abrupt transition from an in-progress, post-game interview to a car commercial followed by a Medicare infomercial. Reached Monday, a CBS11 spokesperson characterized it as a “local miscue” while declining to comment further.)
The football world then turned to Sunday’s Denver Broncos-Kansas City Chiefs game on CBS. The ratings cash register spun to the tune of 632,016 viewers, making it the day’s top NFL attraction. The New York Giants-Washington Redskins match-up on NBC’s Sunday Night Football came in second with 489,990 viewers.
AMC’s Sunday night “fall finale” of The Walking Dead drew 347,964 viewers in the 8 p.m. hour. But among advertiser-prized 18-to-49-year-olds, it beat everything in sight from 8 to 9 p.m. with 273,563 viewers in this key demographic. That’s a phenomenal percentage.
On ABC Sunday night, the new movie Christmas In Conway drew 191,735 total viewers. Just 39,080 were in the 18-to-49 demographic.
ABC’s 90-minute Lady Gaga and the Muppets Holiday Spectacular ended up as Thanksgiving night’s reigning ratings turkey. It drew just 56,810 total viewers opposite NBC’s league-leading Baltimore Ravens-Pittsburgh Steelers game (376,369 viewers).
In local news derby results, . . . well, there were none. All four major combatants -- Fox4, NBC5, WFAA8, CBS11 -- took weekday holiday exemptions from Wednesday through Friday.
We’ll have the complete November “sweeps” local newscast results later Monday.
Email comments or questions to: unclebarky@verizon.net