Local Nielsen ratings snapshot (Fri.-Sun., Dec. 4-6) -- That's life. Sinatra 100 bombs with the "kids"
12/07/15 09:41 AM
By ED BARK
@unclebarkycom on Twitter
CBS put on a classy show in honor of Frank Sinatra Sunday night in his 100th birthday year.
But Ol’ Blue Eyes got a big black eye in the most sought after audience demographic -- advertiser-prized 18-to-49-year-olds. The two-hour Sinatra 100 -- An All-Star Grammy Concert drew just 34,933 viewers in this age range despite contributions from John Legend, Lady Gaga, Usher, Zac Brown, Alicia Keys, Adam Levine, Garth Brooks, Celine Dion, Tony Bennett and many others. That put it fourth from 8 to 10 p.m. behind NBC’s Sunday Night Football (a league-leading 215,948 viewers despite Pittsburgh’s one-sided romp over Indianapolis); Fox’s Family Guy and Last Man Standing, ABC’s Quantico and Blood & Oil; and Fox4’s local 9 p.m. newscast.
In total viewers, Sinatra 100 perked up to the No. 2 spot, but trailed Sunday Night Football by a margin of 460,356 to 177,060. Less than one in five of Sinatra 100’s viewers were within the 18-to-49-year-old motherlode.
Earlier Sunday, Fox’s Eagles-Patriots game did even better than Sunday Night Football, amassing 637,742 viewers for Philadelphia’s upset win. The still breathing Dallas Cowboys play the Washington Redskins on ESPN’s Monday Night Football, with TEGNA8 the home broadcast market in D-FW.
Saturday’s menu of college football championship games was paced by CBS’ afternoon Alabama-Florida matchup, which pulled in 290,378 total viewers. In prime-time, Fox’s Michigan State-Iowa encounter (276,214 viewers) whipped CBS’ competing Clemson-North Carolina game (169,978).
Friday’s prime-time leader in total viewers again was CBS’ Blue Bloods with 162,895 in the 9 p.m. hour. Among 18-to-49-year-olds, Fox’s Masterchef Junior ranked No. 1 with 60,338 viewers.
Here are Friday’s local news derby results.
CBS11 had the most total viewers at 10 p.m. while Fox4 led among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 continued its long winning streak at 6 a.m. with two more golds. CBS11 swept the 6 p.m. competitions and NBC5 did likewise at 5 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
CBS put on a classy show in honor of Frank Sinatra Sunday night in his 100th birthday year.
But Ol’ Blue Eyes got a big black eye in the most sought after audience demographic -- advertiser-prized 18-to-49-year-olds. The two-hour Sinatra 100 -- An All-Star Grammy Concert drew just 34,933 viewers in this age range despite contributions from John Legend, Lady Gaga, Usher, Zac Brown, Alicia Keys, Adam Levine, Garth Brooks, Celine Dion, Tony Bennett and many others. That put it fourth from 8 to 10 p.m. behind NBC’s Sunday Night Football (a league-leading 215,948 viewers despite Pittsburgh’s one-sided romp over Indianapolis); Fox’s Family Guy and Last Man Standing, ABC’s Quantico and Blood & Oil; and Fox4’s local 9 p.m. newscast.
In total viewers, Sinatra 100 perked up to the No. 2 spot, but trailed Sunday Night Football by a margin of 460,356 to 177,060. Less than one in five of Sinatra 100’s viewers were within the 18-to-49-year-old motherlode.
Earlier Sunday, Fox’s Eagles-Patriots game did even better than Sunday Night Football, amassing 637,742 viewers for Philadelphia’s upset win. The still breathing Dallas Cowboys play the Washington Redskins on ESPN’s Monday Night Football, with TEGNA8 the home broadcast market in D-FW.
Saturday’s menu of college football championship games was paced by CBS’ afternoon Alabama-Florida matchup, which pulled in 290,378 total viewers. In prime-time, Fox’s Michigan State-Iowa encounter (276,214 viewers) whipped CBS’ competing Clemson-North Carolina game (169,978).
Friday’s prime-time leader in total viewers again was CBS’ Blue Bloods with 162,895 in the 9 p.m. hour. Among 18-to-49-year-olds, Fox’s Masterchef Junior ranked No. 1 with 60,338 viewers.
Here are Friday’s local news derby results.
CBS11 had the most total viewers at 10 p.m. while Fox4 led among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 continued its long winning streak at 6 a.m. with two more golds. CBS11 swept the 6 p.m. competitions and NBC5 did likewise at 5 p.m.
Email comments or questions to: unclebarky@verizon.net