Local Nielsen ratings snapshot (Tues., Sept. 15) -- big dropoff for Jay, but he's still the 9 p.m. winner
09/16/09 11:19 AM
By ED BARK
Night 2 of NBC's The Jay Leno Show did roughly half the business of Monday's Kanye West-fueled premiere.
Still, that was easily good enough to vanquish competing 9 p.m. programming in both total viewers and advertiser-coveted 18-to-49-year-olds.
Tuesday's Leno, following a two-hour season opener of NBC's The Biggest Loser, averaged 239,148 viewers in D-FW, a big drop from the 471,653 for opening night.
The final hour of CBS' Big Brother 11 ran second with 126,217 viewers, followed by a reprise of Barbara Walters' interview with the late Patrick Swayze (119,574 viewers) and Fox4's 9 p.m. local newscast (112,931 viewers).
Loser drew 179,361 viewers from 7 to 9 p.m., winning the second hour but losing the first to CBS' NCIS repeat.
Over on Fox Sports Southwest, the faltering Texas Rangers' second dismal loss to the last-place Oakland A's gave WFAA8 sports anchor Dale Hansen no further reason to make what now would be a shocking in-person appearance at the ballpark. Your friendly content provider witnessed the 6-1 stinker in person while 86,359 watched the game on FSS.
In local news derby results, WFAA8 bucked NBC5's lead-in advantage from Leno to win at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 reclaimed first place at 6 a.m. with twin wins after Fox4 ruled Monday's Nielsens.
Fox4 rebounded with twin wins at 5 p.m. and also had the 6 p.m. gold among 25-to-54-year-olds. NBC5 and WFAA8 tied for first place at 6 p.m. in total viewers.
Night 2 of NBC's The Jay Leno Show did roughly half the business of Monday's Kanye West-fueled premiere.
Still, that was easily good enough to vanquish competing 9 p.m. programming in both total viewers and advertiser-coveted 18-to-49-year-olds.
Tuesday's Leno, following a two-hour season opener of NBC's The Biggest Loser, averaged 239,148 viewers in D-FW, a big drop from the 471,653 for opening night.
The final hour of CBS' Big Brother 11 ran second with 126,217 viewers, followed by a reprise of Barbara Walters' interview with the late Patrick Swayze (119,574 viewers) and Fox4's 9 p.m. local newscast (112,931 viewers).
Loser drew 179,361 viewers from 7 to 9 p.m., winning the second hour but losing the first to CBS' NCIS repeat.
Over on Fox Sports Southwest, the faltering Texas Rangers' second dismal loss to the last-place Oakland A's gave WFAA8 sports anchor Dale Hansen no further reason to make what now would be a shocking in-person appearance at the ballpark. Your friendly content provider witnessed the 6-1 stinker in person while 86,359 watched the game on FSS.
In local news derby results, WFAA8 bucked NBC5's lead-in advantage from Leno to win at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 reclaimed first place at 6 a.m. with twin wins after Fox4 ruled Monday's Nielsens.
Fox4 rebounded with twin wins at 5 p.m. and also had the 6 p.m. gold among 25-to-54-year-olds. NBC5 and WFAA8 tied for first place at 6 p.m. in total viewers.