Local Nielsen ratings snapshot (Mon., Aug. 4) -- sleepy summertime in prime-time
08/05/14 11:12 AM
By ED BARK
@unclebarkycom on Twitter
The prime-time ratings dozed off in D-FW Monday, with no show surpassing the 200,000 viewers mark in a market of 7.1 million.
CBS’ 9 p.m. episode of Under the Dome made the best overall showing with 170,431 viewers. Among advertiser-prized 18-to-49-year-olds, Fox’s 7 p.m. hour of Masterchef ranked No. 1 with 61,877 viewers.
The 7 to 9 p.m. premiere of ABC’s Bachelor in Paradise drew 113,621 total viewers, with 39,080 in the 18-to-49 demographic.
Over on FX, the two-episode launch of Partners, starring Kelsey Grammer and Martin Lawrence as squabbling lawyers, drew 28,405 and 21,304 total viewers from 8 to 9 p.m. Subsequent repeats pretty much held those audiences. But Partners did better business with 18-to-49-year-olds with its midnight to 1 a.m. showings than with its initial 8 to 9 p.m. run.
The biggest prime-time bomb among the Big Four broadcast networks, ABC’s 9 p.m. episode of Mistresses, had just 42,608 total viewers and 6,513 in the 18-to-49 measurement.
Here are Monday’s local news derby results.
CBS11 had the most total viewers at 10 p.m., surpassing Under the Dome with 177,533. NBC5 won among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 otherwise rolled, sweeping the 6 a.m. and 5 and 6 p.m. competitions in both ratings measurements.
Here’s something else. The total viewers for the 10 p.m. newscasts on NBC5, WFAA8 and CBS11 all surpassed their networks’ highest-rated programs. NBC5 and WFAA8 also drew more 18-to-49-year-olds at 10 p.m. than any of the prime-time offerings on either NBC or ABC.
News directors can always use a little extra ammunition when it comes to local ratings pictures. Monday provided it.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
The prime-time ratings dozed off in D-FW Monday, with no show surpassing the 200,000 viewers mark in a market of 7.1 million.
CBS’ 9 p.m. episode of Under the Dome made the best overall showing with 170,431 viewers. Among advertiser-prized 18-to-49-year-olds, Fox’s 7 p.m. hour of Masterchef ranked No. 1 with 61,877 viewers.
The 7 to 9 p.m. premiere of ABC’s Bachelor in Paradise drew 113,621 total viewers, with 39,080 in the 18-to-49 demographic.
Over on FX, the two-episode launch of Partners, starring Kelsey Grammer and Martin Lawrence as squabbling lawyers, drew 28,405 and 21,304 total viewers from 8 to 9 p.m. Subsequent repeats pretty much held those audiences. But Partners did better business with 18-to-49-year-olds with its midnight to 1 a.m. showings than with its initial 8 to 9 p.m. run.
The biggest prime-time bomb among the Big Four broadcast networks, ABC’s 9 p.m. episode of Mistresses, had just 42,608 total viewers and 6,513 in the 18-to-49 measurement.
Here are Monday’s local news derby results.
CBS11 had the most total viewers at 10 p.m., surpassing Under the Dome with 177,533. NBC5 won among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 otherwise rolled, sweeping the 6 a.m. and 5 and 6 p.m. competitions in both ratings measurements.
Here’s something else. The total viewers for the 10 p.m. newscasts on NBC5, WFAA8 and CBS11 all surpassed their networks’ highest-rated programs. NBC5 and WFAA8 also drew more 18-to-49-year-olds at 10 p.m. than any of the prime-time offerings on either NBC or ABC.
News directors can always use a little extra ammunition when it comes to local ratings pictures. Monday provided it.
Email comments or questions to: unclebarky@verizon.net