Local Nielsen ratings snapshot (Wed., April 4) -- NBC pulls disappearing act
04/05/12 10:18 AM
By ED BARK
"Led" by the premiere of Best Friends Forever, NBC recorded mostly subterranean ratings Wednesday while Fox's American Idol romped as usual.
BFF had just 54,193 D-FW viewers in the 7:30 p.m. slot after inheriting 149,030 from the Peacock's biggest performer of the night, the return of Betty White's Off Your Rockers.
The last two episodes of NBC's much better but still virtually unwatched Bent likewise had 54,193 viewers from 8 to 9 p.m. BFF and the two Bents also bombed with advertiser-craved 18-to-49-year-olds. The night's least-watched program in this key demographic -- BFF of course -- had 16,012 viewers in the 18-to-49 age range.
Idol easily controlled the 7 to 9 p.m. terrain, with 386,124 viewers and 169,722 within the 18-to-49 motherlode.
At 9 p.m., a new episode of CBS' CSI: Crime Scene Investigation won in total viewers (345,479). But Fox4's 9 p.m. local newscast ran first with 18-to-49-year-olds. NBC's Rock Center with Brian Williams managed a third-place finish in both measurements opposite ABC's repeat of Missing.
In Wednesday's local news derby results, CBS11 took the top spots at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 and NBC5 tied for first at 6 a.m. in total viewers, with Fox4 keeping the 25-to-54 gold to itself.
Fox4 swept the 5 p.m. competitions and added a 6 p.m. win in the 25-to-54 demographic. NBC5 had the most total viewers at 6 p.m.
"Led" by the premiere of Best Friends Forever, NBC recorded mostly subterranean ratings Wednesday while Fox's American Idol romped as usual.
BFF had just 54,193 D-FW viewers in the 7:30 p.m. slot after inheriting 149,030 from the Peacock's biggest performer of the night, the return of Betty White's Off Your Rockers.
The last two episodes of NBC's much better but still virtually unwatched Bent likewise had 54,193 viewers from 8 to 9 p.m. BFF and the two Bents also bombed with advertiser-craved 18-to-49-year-olds. The night's least-watched program in this key demographic -- BFF of course -- had 16,012 viewers in the 18-to-49 age range.
Idol easily controlled the 7 to 9 p.m. terrain, with 386,124 viewers and 169,722 within the 18-to-49 motherlode.
At 9 p.m., a new episode of CBS' CSI: Crime Scene Investigation won in total viewers (345,479). But Fox4's 9 p.m. local newscast ran first with 18-to-49-year-olds. NBC's Rock Center with Brian Williams managed a third-place finish in both measurements opposite ABC's repeat of Missing.
In Wednesday's local news derby results, CBS11 took the top spots at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 and NBC5 tied for first at 6 a.m. in total viewers, with Fox4 keeping the 25-to-54 gold to itself.
Fox4 swept the 5 p.m. competitions and added a 6 p.m. win in the 25-to-54 demographic. NBC5 had the most total viewers at 6 p.m.