Local Nielsen ratings snapshot (Fri.-Sun., April 27-29) -- Mavs heart-crusher is top weekend attraction
04/30/12 03:01 PM
By ED BARK
@unclebarkycom
Kevin Durant's clank/swish buzzer beater in Saturday night's Game 1 of the Dallas Mavericks-Oklahoma City Thunder playoff series drove a dagger into both the defending champs and all other weekend attractions.
Most D-FW fans chose to watch the late-starting matchup on ESPN, which had a big edge over the homegrown/homer telecast on TXA21.
ESPN's presentation for a national audience averaged 264,190 viewers locally, with a peak crowd of 359,027 between 11 and 11:15 p.m. TXA21 drew 115,160 viewers, peaking at 189,675 during those same 15 minutes.
That's an average total audience on the two channels of 379,350, which was good enough to beat the earlier starting Texas Rangers-Tampa Rays game on Fox Sports Southwest (257,416 viewers).
The biggest TV crowd for Rangers-Rays came during ESPN's Sunday night series finale, which beat all competing broadcast network programming with 298,060 viewers. Among advertiser-prized 18-to-49-year-olds, baseball outdrew everything except CBS' 7 p.m. episode of The Amazing Race.
Friday's Rangers game on TXA21 averaged 264,190 viewers. Only CBS' 9 p.m. episode of Blue Bloods had a bigger audience with 284,512 viewers. The 9 to 10 p.m. portion of Rangers-Rays was right behind with 277,738 viewers.
Baseball thumped Blue Bloods among 18-to-49-year-olds, but still finished second from 9 to 10 p.m. behind ABC's 20/20.
In Friday's local news derby results -- the second weeknight of the May "sweeps" -- WFAA8 had a doubleheader win at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 likewise swept the 6 a.m. Nielsens while Fox4 ran the table at 5 p.m. The 6 p.m. spoils were split between WFAA8 in total viewers and Fox4 in the 25-to-54 demographic.
@unclebarkycom
Kevin Durant's clank/swish buzzer beater in Saturday night's Game 1 of the Dallas Mavericks-Oklahoma City Thunder playoff series drove a dagger into both the defending champs and all other weekend attractions.
Most D-FW fans chose to watch the late-starting matchup on ESPN, which had a big edge over the homegrown/homer telecast on TXA21.
ESPN's presentation for a national audience averaged 264,190 viewers locally, with a peak crowd of 359,027 between 11 and 11:15 p.m. TXA21 drew 115,160 viewers, peaking at 189,675 during those same 15 minutes.
That's an average total audience on the two channels of 379,350, which was good enough to beat the earlier starting Texas Rangers-Tampa Rays game on Fox Sports Southwest (257,416 viewers).
The biggest TV crowd for Rangers-Rays came during ESPN's Sunday night series finale, which beat all competing broadcast network programming with 298,060 viewers. Among advertiser-prized 18-to-49-year-olds, baseball outdrew everything except CBS' 7 p.m. episode of The Amazing Race.
Friday's Rangers game on TXA21 averaged 264,190 viewers. Only CBS' 9 p.m. episode of Blue Bloods had a bigger audience with 284,512 viewers. The 9 to 10 p.m. portion of Rangers-Rays was right behind with 277,738 viewers.
Baseball thumped Blue Bloods among 18-to-49-year-olds, but still finished second from 9 to 10 p.m. behind ABC's 20/20.
In Friday's local news derby results -- the second weeknight of the May "sweeps" -- WFAA8 had a doubleheader win at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 likewise swept the 6 a.m. Nielsens while Fox4 ran the table at 5 p.m. The 6 p.m. spoils were split between WFAA8 in total viewers and Fox4 in the 25-to-54 demographic.