Local Nielsen ratings snapshot (Mon.-Wed., June 15-17) -- the first three digital weekdays in the books
06/22/09 10:28 AM
By ED BARK
So how are the local newscast ratings holding up in the full-blown digital days?
The best barometer, for now, is a painstaking comparison of last week's Monday-Wednesday ratings (June 15-17) with the week-ago analog numbers for those same days (June 8-10). Nielsen Media Research otherwise is running behind and still playing catchup. But more numbers are supposed to be in later today. Here we go:
MONDAY (June 15)
10 p.m. Total Viewers
WFAA8 -- 219,219 (192,647 on previous Monday)
CBS11 -- 199,290 (219,219)
Fox4 -- 152,789 (99,645)
NBC5 -- 119,574 (166,075)
Combined viewership -- Digital: 690,862; Analog: 677,586
10 p.m. 25-to-54-Year-Olds
Fox4 -- 97,130 (54,635 on previous Monday)
WFAA8 -- 91,059 (130,518)
CBS11 -- 78,918 (81,953)
NBC5 -- 72,847 (78,918)
Combined viewership -- Digital: 339,954; Analog: 346,024
6 a.m. Total Viewers
NBC5 -- 112,931 (146,146)
WFAA8 -- 86,359 (66,430)
Fox4 -- 73,073 (99,645)
CBS11 -- 33,215 (53,144)
Combined viewership -- Digital: 305,578; Analog: 365,365
6 a.m. 25-to-54-Year-Olds
NBC5 -- 78,918 (81,953 on previous Monday)
Fox4 -- 54,635 (57,671)
WFAA8 -- 48,565 (45,530)
CBS11 -- 21,247 (30,353)
Combined viewership -- Digital: 203,365; Analog: 215,507
6 p.m. Total Viewers
NBC5/WFAA8 -- 126,217 each (132,860 and 172,718 respectively on previous Monday)
Fox4 -- 106,288 (112,931)
CBS11 -- 86,359 (86,359)
Combined viewership -- Digital: 445,078; Analog: 504,868
6 p.m. 25-to-54-Year-Olds
Fox4/WFAA8 -- 42,494 each (57,671 and 54,635 respectively on previous Monday)
NBC5 --- 36,424 (48,565)
CBS11 -- 12,141 (30,353)
Combined viewership -- Digital: 133,553; Analog: 191,224
5 p.m. Total Viewers
Fox4 -- 132,860 (126,217 on previous Monday)
NBC5/WFAA8 -- 112,931 each (112,931 and 99,645 respectively)
CBS11 -- 39,858 (59,787)
Combined viewership: Digital: 398,580; Analog: 398,580
5 p.m. 25-to-54-Year-Olds
Fox4 -- 54,635 (45,530)
WFAA8 -- 42,494 (39,458)
NBC5 -- 36,424 (57,671)
CBS11 -- 12,141 (24,282)
Combined viewership -- Digital: 145,694; Analog: 166,941
TUESDAY (June 16)
10 p.m. Total Viewers
NBC5 -- 199,290 (186,004)
WFAA8 -- 186,004 (delayed by Lakers-Magic NBA Finals)
CBS11 -- 146,146 (259,077)
Fox4 -- 66,430 (139,503)
Combined viewership (excluding WFAA8) -- Digital: 411,866; Analog: 584,584
10 p.m. 25-to-54-Year-Olds
NBC5/WFAA8 -- 84,988 each (115,341 and delayed by Lakers-Magic)
CBS11 -- 51,600 (69,812)
Fox4 -- 33,388 (88,024)
Combined viewership (excluding WFAA8) -- Digital: 169,976; Analog: 273,177)
6 a.m. Total Viewers
NBC5 -- 99,645 (112,931)
Fox4 -- 86,359 (86,359)
WFAA8 -- 73,073 (73,073)
CBS11 -- 19,929 (39,858)
Combined viewership -- Digital: 279,006; Analog: 312,221
6 a.m. 25-to-54-Year-Olds
NBC5 -- 69,812 (72,847)
Fox4 -- 63,741 (54,635)
WFAA8 -- 51,600 (42,494)
CBS11 -- 9,106 (27,318)
Combined viewership -- Digital: 194,259; Analog: 197,294
6 p.m. Total Viewers
WFAA8 -- 152,789 (132,860)
Fox4 -- 112,931 (73,073)
NBC5 -- 79,716 (106,288)
CBS11 -- 73,073 (146,146)
Combined viewership Digital: 418,509; Analog: 458,367
6 p.m. 25-to-54-Year-Olds
Fox4 -- 42,494 (33,388)
WFAA8 -- 57,671 (48,565)
NBC5 -- 24,282 (42,494)
CBS11 -- 12,141 (15,177)
Combined viewership -- Digital: 136,588; Analog: 139,624
5 p.m. Total Viewers
NBC5 -- 146,146 (119,574)
Fox4/WFAA8/CBS11 -- 73,073 each (73,073 and 86,359 and 79,716 respectively)
Combined viewership -- Digital: 365,365; Analog: 358,722
5 p.m. 25-to-54-year-olds
NBC5 -- 60,706 (51,600)
WFAA8 -- 39,459 (21,247)
Fox4 -- 33,388 (42,494)
CBS11 -- 6,071 (9,106)
Combined viewership -- Digital: 139,624; Analog: 124,447
WEDNESDAY (June 17)
10 p.m. Total Viewers
CBS11 -- 166,075 (212,576)
WFAA8 -- 152,789 (225,862)
NBC5 -- 119,574 (139,503)
Fox4 -- 79,716 (139,503)
Combined viewership -- Digital: 518,154; Analog: 717,444
10 p.m. 25-to-54-Year-Olds
NBC5 -- 75,883 (69,812)
WFAA8 -- 63,741 (97,130)
CBS11 -- 54,635 (91,059)
Fox4 -- 45,530 (81,953)
Combined viewership -- Digital: 239,789; Analog: 339,954
6 a.m. Total Viewers
NBC5 -- 106,288 (86,359)
Fox4 -- 73,073 (73,073)
WFAA8 -- 66,430 (86,359)
CBS11 -- 46,501(59,787)
Combined viewership -- Digital: 292,292; Analog: 305,578
6 a.m. 25-to-54-Year-Olds
NBC5 -- 81,953 (57,671)
Fox4 -- 51,600 (42,494)
WFAA8 -- 45,530 (60,706)
CBS11 -- 30,353 (48,565)
Combined viewership -- Digital: 209,436; Analog: 209,436
6 p.m. Total Viewers
Fox4 -- 132,860 (139,503)
WFAA8 -- 126,217 (179,361)
CBS11 -- 119,574 (126,217)
NBC5 -- 106,288 (186,004)
Combined viewership -- Digital: 484,939; Analog: 631,085
6 p.m. 25-to-54-Year-Olds
Fox4 -- 75,883 (75,883)
NBC5 -- 45,530 (88,024)
WFAA8 -- 36,424 (69,812)
CBS11 -- 18,212 (54,635)
Combined viewership -- Digital: 176,049; Analog: 288,354
5 p.m. Total Viewers
NBC5/WFAA8 -- 106,288 each (132,860 and 73,073 respectively)
Fox4 -- 86,359 (93,002)
CBS11 -- 59,787 (59,787)
Combined viewership -- Digital: 358,722; Analog: 358,722
5 p.m. 25-to-54-Year-Olds
Fox4/WFAA8 -- 42,495 each (39,459 and 21,247 respectively)
NBC5 -- 36,424 (60,706)
CBS11 -- 3,053 (2,125)
Combined viewership -- Digital: 124,467; Analog: 123,537
As you can see, some of the digital/analog shortfalls are jarring, particularly in the week-to-week results for Wednesday's 6 p.m. and 10 p.m. newscasts. But the severe storms of Wednesday, June 10th gave those newscasts a ratings boost. And stations also are showing analog-to-digital audience gains on occasion.
CBS11 consistently seems to be taking the overall heaviest hits so far, with WFAA8 also experiencing some sharp drops. Still, it's too early in this game to draw any quick conclusions.
All of the stations obviously hope that the digital vs. analog scorecards eventually will be more evenly matched. But in the first three full weekdays of digital, the "combined viewership" drop-offs far outnumber the gains. And my head is spinning after tabulating all this stuff.
So how are the local newscast ratings holding up in the full-blown digital days?
The best barometer, for now, is a painstaking comparison of last week's Monday-Wednesday ratings (June 15-17) with the week-ago analog numbers for those same days (June 8-10). Nielsen Media Research otherwise is running behind and still playing catchup. But more numbers are supposed to be in later today. Here we go:
MONDAY (June 15)
10 p.m. Total Viewers
WFAA8 -- 219,219 (192,647 on previous Monday)
CBS11 -- 199,290 (219,219)
Fox4 -- 152,789 (99,645)
NBC5 -- 119,574 (166,075)
Combined viewership -- Digital: 690,862; Analog: 677,586
10 p.m. 25-to-54-Year-Olds
Fox4 -- 97,130 (54,635 on previous Monday)
WFAA8 -- 91,059 (130,518)
CBS11 -- 78,918 (81,953)
NBC5 -- 72,847 (78,918)
Combined viewership -- Digital: 339,954; Analog: 346,024
6 a.m. Total Viewers
NBC5 -- 112,931 (146,146)
WFAA8 -- 86,359 (66,430)
Fox4 -- 73,073 (99,645)
CBS11 -- 33,215 (53,144)
Combined viewership -- Digital: 305,578; Analog: 365,365
6 a.m. 25-to-54-Year-Olds
NBC5 -- 78,918 (81,953 on previous Monday)
Fox4 -- 54,635 (57,671)
WFAA8 -- 48,565 (45,530)
CBS11 -- 21,247 (30,353)
Combined viewership -- Digital: 203,365; Analog: 215,507
6 p.m. Total Viewers
NBC5/WFAA8 -- 126,217 each (132,860 and 172,718 respectively on previous Monday)
Fox4 -- 106,288 (112,931)
CBS11 -- 86,359 (86,359)
Combined viewership -- Digital: 445,078; Analog: 504,868
6 p.m. 25-to-54-Year-Olds
Fox4/WFAA8 -- 42,494 each (57,671 and 54,635 respectively on previous Monday)
NBC5 --- 36,424 (48,565)
CBS11 -- 12,141 (30,353)
Combined viewership -- Digital: 133,553; Analog: 191,224
5 p.m. Total Viewers
Fox4 -- 132,860 (126,217 on previous Monday)
NBC5/WFAA8 -- 112,931 each (112,931 and 99,645 respectively)
CBS11 -- 39,858 (59,787)
Combined viewership: Digital: 398,580; Analog: 398,580
5 p.m. 25-to-54-Year-Olds
Fox4 -- 54,635 (45,530)
WFAA8 -- 42,494 (39,458)
NBC5 -- 36,424 (57,671)
CBS11 -- 12,141 (24,282)
Combined viewership -- Digital: 145,694; Analog: 166,941
TUESDAY (June 16)
10 p.m. Total Viewers
NBC5 -- 199,290 (186,004)
WFAA8 -- 186,004 (delayed by Lakers-Magic NBA Finals)
CBS11 -- 146,146 (259,077)
Fox4 -- 66,430 (139,503)
Combined viewership (excluding WFAA8) -- Digital: 411,866; Analog: 584,584
10 p.m. 25-to-54-Year-Olds
NBC5/WFAA8 -- 84,988 each (115,341 and delayed by Lakers-Magic)
CBS11 -- 51,600 (69,812)
Fox4 -- 33,388 (88,024)
Combined viewership (excluding WFAA8) -- Digital: 169,976; Analog: 273,177)
6 a.m. Total Viewers
NBC5 -- 99,645 (112,931)
Fox4 -- 86,359 (86,359)
WFAA8 -- 73,073 (73,073)
CBS11 -- 19,929 (39,858)
Combined viewership -- Digital: 279,006; Analog: 312,221
6 a.m. 25-to-54-Year-Olds
NBC5 -- 69,812 (72,847)
Fox4 -- 63,741 (54,635)
WFAA8 -- 51,600 (42,494)
CBS11 -- 9,106 (27,318)
Combined viewership -- Digital: 194,259; Analog: 197,294
6 p.m. Total Viewers
WFAA8 -- 152,789 (132,860)
Fox4 -- 112,931 (73,073)
NBC5 -- 79,716 (106,288)
CBS11 -- 73,073 (146,146)
Combined viewership Digital: 418,509; Analog: 458,367
6 p.m. 25-to-54-Year-Olds
Fox4 -- 42,494 (33,388)
WFAA8 -- 57,671 (48,565)
NBC5 -- 24,282 (42,494)
CBS11 -- 12,141 (15,177)
Combined viewership -- Digital: 136,588; Analog: 139,624
5 p.m. Total Viewers
NBC5 -- 146,146 (119,574)
Fox4/WFAA8/CBS11 -- 73,073 each (73,073 and 86,359 and 79,716 respectively)
Combined viewership -- Digital: 365,365; Analog: 358,722
5 p.m. 25-to-54-year-olds
NBC5 -- 60,706 (51,600)
WFAA8 -- 39,459 (21,247)
Fox4 -- 33,388 (42,494)
CBS11 -- 6,071 (9,106)
Combined viewership -- Digital: 139,624; Analog: 124,447
WEDNESDAY (June 17)
10 p.m. Total Viewers
CBS11 -- 166,075 (212,576)
WFAA8 -- 152,789 (225,862)
NBC5 -- 119,574 (139,503)
Fox4 -- 79,716 (139,503)
Combined viewership -- Digital: 518,154; Analog: 717,444
10 p.m. 25-to-54-Year-Olds
NBC5 -- 75,883 (69,812)
WFAA8 -- 63,741 (97,130)
CBS11 -- 54,635 (91,059)
Fox4 -- 45,530 (81,953)
Combined viewership -- Digital: 239,789; Analog: 339,954
6 a.m. Total Viewers
NBC5 -- 106,288 (86,359)
Fox4 -- 73,073 (73,073)
WFAA8 -- 66,430 (86,359)
CBS11 -- 46,501(59,787)
Combined viewership -- Digital: 292,292; Analog: 305,578
6 a.m. 25-to-54-Year-Olds
NBC5 -- 81,953 (57,671)
Fox4 -- 51,600 (42,494)
WFAA8 -- 45,530 (60,706)
CBS11 -- 30,353 (48,565)
Combined viewership -- Digital: 209,436; Analog: 209,436
6 p.m. Total Viewers
Fox4 -- 132,860 (139,503)
WFAA8 -- 126,217 (179,361)
CBS11 -- 119,574 (126,217)
NBC5 -- 106,288 (186,004)
Combined viewership -- Digital: 484,939; Analog: 631,085
6 p.m. 25-to-54-Year-Olds
Fox4 -- 75,883 (75,883)
NBC5 -- 45,530 (88,024)
WFAA8 -- 36,424 (69,812)
CBS11 -- 18,212 (54,635)
Combined viewership -- Digital: 176,049; Analog: 288,354
5 p.m. Total Viewers
NBC5/WFAA8 -- 106,288 each (132,860 and 73,073 respectively)
Fox4 -- 86,359 (93,002)
CBS11 -- 59,787 (59,787)
Combined viewership -- Digital: 358,722; Analog: 358,722
5 p.m. 25-to-54-Year-Olds
Fox4/WFAA8 -- 42,495 each (39,459 and 21,247 respectively)
NBC5 -- 36,424 (60,706)
CBS11 -- 3,053 (2,125)
Combined viewership -- Digital: 124,467; Analog: 123,537
As you can see, some of the digital/analog shortfalls are jarring, particularly in the week-to-week results for Wednesday's 6 p.m. and 10 p.m. newscasts. But the severe storms of Wednesday, June 10th gave those newscasts a ratings boost. And stations also are showing analog-to-digital audience gains on occasion.
CBS11 consistently seems to be taking the overall heaviest hits so far, with WFAA8 also experiencing some sharp drops. Still, it's too early in this game to draw any quick conclusions.
All of the stations obviously hope that the digital vs. analog scorecards eventually will be more evenly matched. But in the first three full weekdays of digital, the "combined viewership" drop-offs far outnumber the gains. And my head is spinning after tabulating all this stuff.