Local Nielsen ratings snapshot (Wed., June 4) -- Rangers vs. Rangers
06/05/14 03:33 PM
By ED BARK
@unclebarkycom on Twitter
The Texas Rangers and New York Rangers went mostly head-to-head Wednesday night in D-FW, with hockey taking a puck to the mouth in one ratings measurements but icing baseball in the audience demographic of most interest to advertisers.
Game 1 of the Stanley Cup Finals on NBC went into overtime before the Los Angeles Kings beat the Rangers 3-2. The match ended at 10:12 p.m.
Over on Fox Sports Southwest, the visiting Baltimore Orioles edged the Rangers 6-5 in the second of their three-game series. The nine-inning game ran all the way to 10:43 p.m.
Baseball clearly outdid hockey in total viewers. The entire Rangers-Orioles game averaged 134,925 viewers while Kings-Rangers drew less than half that crowd (56,810 viewers).
It was a notably different story among advertiser-prized 18-to-49-year-olds, though. In that key demographic, Kings-Rangers averaged 45,594 viewers for the complete game while Rangers-Orioles sunk to 35,824 viewers. Percentage-wise, about eight in every 10 hockey viewers were in the 18-to-49 age range. For baseball it was just over one in every four viewers. So the “win,” from an advertising revenue standpoint, goes to King-Rangers.
Wednesday’s prime-time Nielsens otherwise were paced by Fox’s two-hour So You Think You Can Dance, which averaged 184,634 total viewers and 87,931 in the 18-to-49 demographic.
Fox4’s 9 p.m. local newscast also outdraw hockey and baseball in both ratings barometers during that hour.
Here are Wednesday’s four-way local news derby numbers.
WFAA8 won a downsized three-way race at 10 p.m. in total viewers, but Fox4 ran first among 25-to-54-year-olds (the main advertiser target audience for news programming).
Fox4 again ran the table at 6 a.m. and also swept the 5 p.m. competitions. CBS11 had the most total viewers at 6 p.m. while WFAA8 led with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
The Texas Rangers and New York Rangers went mostly head-to-head Wednesday night in D-FW, with hockey taking a puck to the mouth in one ratings measurements but icing baseball in the audience demographic of most interest to advertisers.
Game 1 of the Stanley Cup Finals on NBC went into overtime before the Los Angeles Kings beat the Rangers 3-2. The match ended at 10:12 p.m.
Over on Fox Sports Southwest, the visiting Baltimore Orioles edged the Rangers 6-5 in the second of their three-game series. The nine-inning game ran all the way to 10:43 p.m.
Baseball clearly outdid hockey in total viewers. The entire Rangers-Orioles game averaged 134,925 viewers while Kings-Rangers drew less than half that crowd (56,810 viewers).
It was a notably different story among advertiser-prized 18-to-49-year-olds, though. In that key demographic, Kings-Rangers averaged 45,594 viewers for the complete game while Rangers-Orioles sunk to 35,824 viewers. Percentage-wise, about eight in every 10 hockey viewers were in the 18-to-49 age range. For baseball it was just over one in every four viewers. So the “win,” from an advertising revenue standpoint, goes to King-Rangers.
Wednesday’s prime-time Nielsens otherwise were paced by Fox’s two-hour So You Think You Can Dance, which averaged 184,634 total viewers and 87,931 in the 18-to-49 demographic.
Fox4’s 9 p.m. local newscast also outdraw hockey and baseball in both ratings barometers during that hour.
Here are Wednesday’s four-way local news derby numbers.
WFAA8 won a downsized three-way race at 10 p.m. in total viewers, but Fox4 ran first among 25-to-54-year-olds (the main advertiser target audience for news programming).
Fox4 again ran the table at 6 a.m. and also swept the 5 p.m. competitions. CBS11 had the most total viewers at 6 p.m. while WFAA8 led with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net